📌 Core Information
🔹 Job Title: Brand & Messaging Senior Advisor
🔹 Company: Hogan Lovells
🔹 Location: Birmingham, England, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Legal
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Overseeing brand governance and messaging projects across the firm
- Collaborating with internal stakeholders to ensure brand best practices
- Delivering training on brand-related topics
- Working closely with the Head of Creative Services and the Head of Content
- Protecting, promoting, and evolving the Hogan Lovells brand
ASSUMPTION: This role requires a strong understanding of branding, messaging, and creative thinking to ensure the firm's brand is consistently represented across all communications.
📋 Key Responsibilities
✅ Brand Governance: Oversee updates to brand guidelines, messaging handbook, and firm writing style guide
✅ Messaging Projects: Support messaging projects for practices, sectors, and internal teams
✅ Case Studies: Develop processes and a strong pipeline for client case studies
✅ Training: Deliver pre-existing brand and messaging trainings across the business
✅ Communications: Draft communications on brand-related programs, rolling out new resources, and related training opportunities
✅ QA Checks: Champion high brand standards across all internal and external communications through QA checks
✅ Innovation: Suggest new, innovative ways to incorporate interactive, video, and social media platforms into new and ongoing marketing communications
✅ Team Communications: Support team communications with e-comms platform (iPublish)
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in communications or a related field
Experience: 5-7 years of experience in a similar role within a professional services environment or creative agency
Required Skills:
- Proficient in Microsoft Office (Word, Excel, PowerPoint)
- Experience with new tech (AI), DMS, CMS, and Adobe suite preferred
- Excellent writing, editing, and creative thinking skills
- Strong interpersonal skills and the ability to build excellent working relationships with colleagues at every level within the firm
- Sound judgment in navigating difficult situations
Preferred Skills:
- Experience with brand governance and messaging projects
- Knowledge of the legal industry
ASSUMPTION: Candidates should have a strong understanding of branding, messaging, and creative thinking, as well as excellent written and oral communication skills.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (Based on industry standards for a Senior Advisor role in the UK legal sector)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday
- Flexible working arrangements
- Employee assistance program
Working Hours: 35 hours per week, 9:30am to 5:30pm, with additional hours required as needed. Agile and flexible working patterns are encouraged.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Advisor role in the UK legal sector. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hogan Lovells is a global law firm with over 2,800 lawyers operating in highly regulated sectors. They are committed to delivering impact with and for clients, united in driving change.
Company Size: Hogan Lovells has 1,001-5,000 employees globally, with offices in major financial and commercial markets worldwide.
Founded: 1899, as a result of the combination of two top international law firms.
Company Description:
- Hogan Lovells unlocks and realizes opportunities for clients across sectors and borders.
- They operate at the intersection of business and government, providing incisive advice and actionable outcomes.
- With a global reach and on-the-ground excellence, they deliver the best of both worlds: the ability to see the macro and deploy at scale, while always being immersed in the local context that counts.
Company Specialties:
- Law: banking, insolvency, finance, competition & EU, corporate, dispute resolution, arbitration, employment, energy, financial services, IT, insurance, intellectual property, life sciences, pensions, project finance, construction, real estate, and tax.
Company Website: http://www.hoganlovells.com
ASSUMPTION: Hogan Lovells is a global leader in the legal industry, providing high-quality legal services to clients worldwide.
📊 Role Analysis
Career Level: Senior Advisor, a senior-level role with significant responsibility and autonomy.
Reporting Structure: Reports directly to the Creative Services Senior Manager.
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote, with additional hours required as needed.
Growth Opportunities:
- Potential to progress to a management role within the Marketing Communications team
- Opportunities to work on high-profile projects and collaborate with senior stakeholders
- Chance to develop expertise in brand governance and messaging within the legal industry
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to progress within the Marketing Communications team and develop expertise in brand governance and messaging.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities.
Office Location(s): Birmingham, England, United Kingdom
Geographic Context:
- Birmingham is the second-largest city in the United Kingdom, with a diverse and multicultural population.
- The city is known for its vibrant cultural scene, rich history, and thriving business community.
- Birmingham is well-connected by road, rail, and air, with excellent transport links to major cities across the UK and Europe.
Work Schedule: 35 hours per week, 9:30am to 5:30pm, with additional hours required as needed. Agile and flexible working patterns are encouraged.
ASSUMPTION: Birmingham offers a dynamic and multicultural work environment, with excellent transport links and a thriving business community.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the recruitment team
- Face-to-face or video interview with the hiring manager and a member of the Marketing Communications team
- Final interview with the Head of Marketing Communications
Key Assessment Areas:
- Brand and messaging expertise
- Writing and editing skills
- Creative thinking and problem-solving abilities
- Interpersonal skills and cultural fit
- Attention to detail and organizational skills
Application Tips:
- Tailor your CV and cover letter to highlight relevant skills and experience for this role
- Provide specific examples of your brand and messaging experience
- Demonstrate your understanding of the legal industry and Hogan Lovells' brand
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the firm
ATS Keywords: Brand Governance, Messaging, Creative Thinking, Writing, Editing, Marketing Communications, Legal Industry, Hogan Lovells
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand and messaging expertise, writing and editing skills, and cultural fit within the Marketing Communications team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (InDesign, Photoshop, Illustrator)
- Content Management Systems (CMS) and Digital Asset Management Systems (DAMS)
- Artificial Intelligence (AI) tools
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite, Adobe Creative Suite, and various project management tools. Experience with AI tools and CMS/DAMS is preferred.
👔 Cultural Fit Considerations
Company Values:
- United in driving change
- Delivering impact with and for clients
- Move fast, lead change
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Results-driven and focused on delivering impact
- Committed to continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with multiple stakeholders and managing competing priorities?
- Do you have a solutions-focused mindset and the ability to think creatively?
- Are you committed to delivering high-quality work and continuously improving your skills?
ASSUMPTION: Hogan Lovells values candidates who are united in driving change, delivering impact, and moving fast. They seek individuals who are collaborative, agile, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, with tight deadlines and competing priorities
- Balancing brand governance and promotional needs across the firm
- Working with stakeholders at various levels, with diverse perspectives and expectations
- Navigating a large, global organization with a complex brand and messaging framework
ASSUMPTION: This role may present challenges in managing multiple projects, balancing brand governance and promotional needs, and navigating a large, global organization. Strong organizational skills, attention to detail, and the ability to manage competing priorities are essential for success.
📈 Similar Roles Comparison
- This role is similar to a Brand Manager or Marketing Communications Manager in a professional services firm, with a focus on brand governance and messaging
- Unlike other roles, this position requires a deep understanding of the legal industry and Hogan Lovells' brand
- Career progression in this role may lead to a management position within the Marketing Communications team or a specialist role in brand governance
ASSUMPTION: This role is unique in its focus on brand governance and messaging within the legal industry. While similar to other Brand Manager or Marketing Communications Manager roles, it requires a deep understanding of the legal industry and Hogan Lovells' brand.
📝 Sample Projects
- Developing and implementing a comprehensive brand governance framework for the firm
- Creating a messaging handbook and tone of voice guide for internal and external communications
- Managing the development and rollout of client case studies, including coordination with internal stakeholders and necessary approvals
- Collaborating with the Head of Content to create engaging and on-brand content for the firm's website and other marketing channels
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Brand & Messaging Senior Advisor may undertake, showcasing their brand governance, messaging, and creative thinking skills.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Marketing Communications team and the firm's overall branding strategy?
- What are the key priorities for this role in the first 3-6 months?
- How does the firm support the professional development and growth of its Marketing Communications team members?
- What are the most challenging aspects of this role, and how can I best prepare to address them?
- How does the firm measure the success of its brand governance and messaging initiatives?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and the firm, and provides valuable insights into the position and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your CV and cover letter to highlight relevant skills and experience for this role
- Prepare for the interview by researching Hogan Lovells' brand, the legal industry, and the specific requirements of the role
- Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the firm
- Follow up with the recruitment team after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
