Brand Mgr, Integrated Marketing Communications

📌 Core Information

🔹 Job Title: Brand Manager, Integrated Marketing Communications

🔹 Company: Yum! (Pizza Hut)

🔹 Location: Plano, Texas, United States

🔹 Job Type: On-site

🔹 Category: 🎨 Brand & Creative Marketing, 📣 Marketing Communications (MarCom)

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing innovative Go To Market (GTM) plans and marketing campaigns.
• Inspiring internal and agency teams to produce outstanding creative work.
• Executing integrated marketing strategies across various channels.
• Connecting with consumer behavior and trends to lead brand initiatives.

ASSUMPTION: It is assumed that the role demands strategic leadership in a fast-paced marketing environment, focusing on both short-term sales and long-term brand equity growth.

📋 Key Responsibilities

✅ Design and lead the execution of integrated marketing campaigns.

✅ Define GTM processes across stakeholders and agency partners.

✅ Manage resources, timelines, budgets, and agency relationships.

✅ Continuously optimize creative processes for campaign effectiveness.

✅ Stay ahead of industry trends to innovate brand strategies.

ASSUMPTION: Responsibilities include a high-level of cross-functional collaboration, requiring excellent leadership in both creative and analytical domains.

🎯 Required Qualifications

Education: Bachelor's degree (or equivalent experience) required.

Experience: 8+ years in consumer marketing, preferably within restaurant, retail, or global brands.

Required Skills:

• Expertise in integrated marketing and brand strategy.
• Strong analytical and creative problem-solving abilities.
• Proven experience in budget and project management.

Preferred Skills:

• Experience with influencer and creator strategies.
• Background in multi-channel campaign execution.

ASSUMPTION: Candidates are expected to bring both leadership and tactical skills in marketing innovation and campaign optimization.

💰 Compensation & Benefits

Salary Range: Not specified (Candidates should research industry standards for senior marketing positions in Plano, Texas for expectations).

Benefits:

• Comprehensive health coverage.
• 401(k) retirement savings plan.
• Opportunities for professional development.

Working Hours: Standard 40-hour work week with occasional overtime based on project needs.

ASSUMPTION: Benefits likely include standard corporate packages, and candidates should confirm details during the interview process.

📌 Applicant Insights

🔍 Company Context

Industry: Restaurants, with a focus on fast food and QSR.

Company Size: 10,001+ employees, offering large-scale corporate resources and opportunities.

Founded: 1958

Company Description:

• Leader in the pizza industry with innovative offerings like Original® Pan Pizza.
• Pioneer in digital orders with robust global operations.
• Commitment to community and employee development.

Company Specialties:

• QSR
• Pizza innovation
• Digital ordering solutions

Company Website: http://pizzahut.com

ASSUMPTION: Pizza Hut's large-scale operations and market-leading position suggest significant resources and support for marketing roles within the company.

📊 Role Analysis

Career Level: Senior leadership position within the marketing team.

Reporting Structure: Reports to the Director of Marketing or similar executive level.

Work Arrangement: Predominantly on-site role with potential for some remote flexibility based on project needs.

Growth Opportunities:

• Advancement to higher executive marketing roles.
• Leadership in global campaign strategies.
• Development of cutting-edge marketing techniques.

ASSUMPTION: Assumed that the role provides significant visibility and growth potential due to its strategic importance and reporting to leadership.

🌍 Location & Work Environment

Office Type: Corporate office setting with modern workspaces.

Office Location(s): 7100 Corporate Dr, Plano, TX 75024

Geographic Context:

• Located in a major corporate hub with diverse amenities.
• Accessible transport links in the Plano area enhance commuting options.
• Proximity to industry peers and potential networking opportunities.

Work Schedule: Monday to Friday, with flexibility as needed for campaign needs.

ASSUMPTION: The work environment is fast-paced and dynamic, offering a collaborative atmosphere for innovation.

💼 Interview & Application Insights

Typical Process:

• Initial screening with HR.
• Technical interview with marketing team leaders.
• Final round with executive management.

Key Assessment Areas:

• Strategic thinking and innovation.
• Leadership experience and ability to inspire teams.
• Track record in campaign success and ROI metrics.

Application Tips:

• Highlight leadership and innovative campaign examples on resume.
• Research brand challenges and propose strategic solutions.
• Emphasize adaptability and results-driven work ethic.

ATS Keywords: Integrated Marketing, Brand Strategy, GTM Plans, Agency Management, Consumer Insights

ASSUMPTION: The application process prioritizes candidates with proven leadership in campaign design and strategic innovation.

🛠️ Tools & Technologies

• Marketing Automation Platforms
• Social Media Analytics Tools
• Project Management Software

ASSUMPTION: Knowledge of the latest marketing technology platforms assumed essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and Creativity
• Commitment to Quality and Excellence
• Collaborative Teamwork

Work Style:

• Results-driven and strategic.
• Flexible and adaptive to changing market dynamics.
• Collaborative interaction with cross-functional teams.

Self-Assessment Questions:

• Do you thrive in fast-paced, high-stakes environments?
• Are you capable of spearheading innovative marketing campaigns?
• How do you lead and inspire creative teams?

ASSUMPTION: A cultural fit requires passion for marketing innovation and strategic leadership aligning with company values.

⚠️ Potential Challenges

• Navigating complex stakeholder relationships.
• Balancing creative innovation with strategy and budget constraints.
• Adapting to rapid changes in consumer behavior and media platforms.
• Meeting aggressive campaign timelines and performance metrics.

ASSUMPTION: Challenges include leading significant projects under tight deadlines and managing broad stakeholder expectations.

📈 Similar Roles Comparison

• Differences in brand scope and geographic focus compare to similar roles.
• Variety in campaign types such as digital versus traditional.
• Level of agency interaction and management complexity varies.

ASSUMPTION: This role emphasizes integrated and innovative marketing strategies unlike singular campaign-focused roles.

📝 Sample Projects

• Lead a cross-channel campaign launching a new pizza product line.
• Develop a digital-first strategy for brand rebuilding in new markets.
• Coordinate a global campaign aligning with emerging digital trends.

ASSUMPTION: Assumed candidates may have handled multi-layered project scopes reflecting diverse marketing strategies.

❓ Key Questions to Ask During Interview

• How does the company prioritize and foster creative innovation?
• What is the most significant challenge facing your marketing team currently?
• How does the organization support professional growth and development?
• What key metrics will define success in the first year for this role?
• Can you describe the decision-making process for launching new campaigns?

ASSUMPTION: Candidate queries should probe strategic direction, team dynamics, and performance expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company’s career portal.
• Prepare a portfolio showcasing recent successful campaigns.
• Ensure your resume highlights leadership and innovation capabilities.
• Research the market and company thoroughly to discuss potential strategies during interviews.
• Follow up with the HR contact for application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.