Brand Officer

📌 Core Information

🔹 Job Title: Brand Officer

🔹 Company: BINUS University

🔹 Location: Malang, Indonesia

🔹 Job Type: Full-Time

🔹 Category: Education

🔹 Date Posted: July 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing internal and external communication strategies
• Managing branding program planning and execution
• Overseeing advertising programs and negotiations with media agencies
• Ensuring consistent brand messaging across all communications
• Collaborating with vendors and contractors for promotional materials

ASSUMPTION: This role requires a strong background in marketing communications and brand strategy, with a focus on driving customer acquisition and engagement.

📋 Key Responsibilities

✅ Supports the planning and design of internal and external strategies for communications, marketing, and outreach activities

✅ Conducts the implementation of Branding Program Planning

✅ Conducts proofreading of reports and correspondence prepared by other departments within the organization, related with marketing communication content

✅ Recommends advertising programs to meet customer acquisition goals

✅ Combines corporate brand strategy and marketing communications policies into all activities

✅ Implements comprehensive brand & marketing communications strategies that support the overall strategic direction of the overall organization

✅ Handles advertisement discussion process with related agency

✅ Maximizes advertising value by negotiating with media agency to have additional benefits (e.g., free media coverage, etc.)

✅ Maintains consistent concept for all external messaging and creative executions

✅ Provides input / solution for the effectiveness of the Marketing Communication activities

✅ Produces written materials and general communications for all communication including all promotional materials

✅ Provides graphic content for a variety of uses to enable consistent and controlled communications

✅ Uses promotional materials for marketing effectiveness, cross selling implications & adheres brand guidelines

✅ Coordinates communications projects with vendors and contractors for the development and production of educational event promotional materials, and other collateral

✅ Manages support activities including providing reports, suggesting process improvements, and performing quality management tasks

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and project management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Minimum holder of Bachelor’s Degree (S1)

Experience: Minimum 2 years working experience

Required Skills:

• Brand Strategy
• Marketing Communications
• Proofreading
• Advertising
• Negotiation
• Project Coordination
• Graphic Content Creation
• Promotional Materials
• Quality Management
• Customer Acquisition
• Communication
• Outreach Activities
• Internal Strategies
• External Strategies
• Vendor Management
• Report Writing

Preferred Skills:

• Experience in the education sector
• Fluency in Indonesian

ASSUMPTION: While not explicitly stated, familiarity with the education sector and fluency in Indonesian may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standards for a Brand Officer role in Indonesia with 2-5 years of experience typically range from IDR 15,000,000 to IDR 25,000,000 per month. However, the actual salary may vary based on the candidate's qualifications and the company's compensation structure.

Benefits:

• Health insurance
• Retirement plan
• On-site parking
• Employee discounts

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM with a 1-hour lunch break

ASSUMPTION: While the salary range is an estimate based on industry standards, the actual salary may vary based on the company's compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Primary and Secondary Education. BINUS University is a private university in Indonesia, focusing on business and computer science programs.

Company Size: 501-1,000 employees. As a mid-sized university, BINUS University offers a structured yet dynamic work environment.

Founded: 1981. BINUS University was founded in Jakarta and has since expanded to other cities in Indonesia, including Malang.

Company Description:

• BINUS University is committed to providing quality education and fostering innovation and entrepreneurship among its students
• The university offers a wide range of programs, including business, computer science, engineering, and design
• BINUS University is known for its strong industry partnerships and focus on real-world applications

Company Specialties:

• Business and Management
• Computer Science and Engineering
• Design and Multimedia
• Education and Teacher Training

Company Website: http://binus.ac.id

ASSUMPTION: BINUS University's focus on industry partnerships and real-world applications may lead to unique opportunities for collaboration and innovation in this role.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for a professional with 2-5 years of experience in marketing communications and brand strategy.

Reporting Structure: The Brand Officer will report directly to the Marketing and Communications Director.

Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or events.

Growth Opportunities:

• Potential advancement to a senior marketing or communications role within the university
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the university's operations
• Possibility to teach or mentor students, providing additional professional development and networking opportunities

ASSUMPTION: Given BINUS University's focus on entrepreneurship and innovation, there may be opportunities for the Brand Officer to develop and implement creative marketing campaigns and initiatives.

🌍 Location & Work Environment

Office Type: University campus. The Brand Officer will work on the BINUS Malang Campus.

Office Location(s): BINUS Malang Campus, Jl. Mayjen Prof. Dr. Moestopo No.1, Malang, Jawa Timur 65141, Indonesia

Geographic Context:

• Malang is a city in East Java, Indonesia, known for its cooler climate and cultural attractions
• The BINUS Malang Campus is located in the city center, providing easy access to public transportation and amenities
• Malang has a humid subtropical climate, with warm temperatures year-round

Work Schedule: Full-time, with the possibility of occasional weekend or evening work for events or projects

ASSUMPTION: The Brand Officer may need to travel between BINUS University's campuses in different cities for events or projects, requiring flexibility and adaptability.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the Marketing and Communications Director and other relevant stakeholders
• Background check and reference check
• Job offer

Key Assessment Areas:

• Marketing and communications skills
• Brand strategy and management
• Project management and coordination
• Cultural fit and alignment with BINUS University's values

Application Tips:

• Highlight relevant experience in marketing communications and brand strategy
• Include examples of successful advertising campaigns or branding initiatives you've worked on
• Tailor your resume and cover letter to emphasize your fit with BINUS University's mission and values
• Prepare questions that demonstrate your interest in the role and the university

ATS Keywords: Brand Strategy, Marketing Communications, Advertising, Negotiation, Project Coordination, Graphic Content Creation, Promotional Materials, Quality Management, Customer Acquisition, Communication, Outreach Activities, Internal Strategies, External Strategies, Vendor Management, Report Writing

ASSUMPTION: Given BINUS University's focus on innovation and entrepreneurship, the interview process may include assessments of the candidate's creativity and problem-solving skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Graphic design software (e.g., Adobe Creative Suite, Canva)
• Social media management tools (e.g., Hootsuite, Buffer)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)

ASSUMPTION: The Brand Officer may need to learn and adapt to new tools and technologies as the university's marketing and communications strategies evolve.

👔 Cultural Fit Considerations

Company Values:

• Excellence
• Innovation
• Integrity
• Leadership
• Responsibility

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and proactive
• Strong communication and interpersonal skills

Self-Assessment Questions:

• How do you embody BINUS University's values in your daily work?
• Can you provide an example of a time when you had to adapt to a significant change in a project or work environment?
• How do you approach cross-functional collaboration and teamwork in your current or previous roles?

ASSUMPTION: BINUS University places a strong emphasis on its values and seeks candidates who can demonstrate a strong cultural fit with the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including faculty, staff, and students
• Adapting to a university environment with unique cultural and operational considerations
• Balancing the need for creativity and innovation with the university's brand guidelines and institutional constraints

ASSUMPTION: The Brand Officer will need to navigate the unique challenges and opportunities presented by working in a university environment, requiring strong adaptability and cultural sensitivity.

📈 Similar Roles Comparison

• Unlike traditional corporate roles, the Brand Officer role at BINUS University may involve working with students and faculty, providing unique opportunities for mentorship and collaboration
• Compared to other higher education institutions in Indonesia, BINUS University is known for its strong focus on entrepreneurship and innovation, which may impact the Brand Officer's day-to-day responsibilities and priorities
• Career progression in this role may involve moving into senior marketing or communications roles within the university or exploring opportunities in related industries

ASSUMPTION: The Brand Officer role at BINUS University offers unique opportunities for growth and development, but may also present challenges specific to the higher education sector.

📝 Sample Projects

• Developing and implementing a comprehensive branding campaign for a new academic program
• Coordinating promotional materials and advertising for university events, such as commencement ceremonies or open houses
• Managing vendor relationships and negotiations for marketing and communications services

ASSUMPTION: The Brand Officer's projects will vary based on the university's priorities and initiatives, requiring strong adaptability and flexibility.

❓ Key Questions to Ask During Interview

• How does this role support BINUS University's overall mission and strategic goals?
• Can you describe the team structure and dynamics within the Marketing and Communications Department?
• How does BINUS University approach brand management and consistency across its various campuses and programs?
• What are the most pressing marketing and communications challenges facing BINUS University, and how can this role address them?
• What opportunities exist for professional development and growth within this role and the university more broadly?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can demonstrate the candidate's interest in the role and commitment to BINUS University's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful advertising campaigns or branding initiatives you've worked on
• Prepare questions that demonstrate your interest in the role and the university
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.