📌 Core Information
🔹 Job Title: Brand Performance Manager (Insights and Analytics)
🔹 Company: Landor
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Hybrid (4 days in office)
🔹 Category: Brand Management
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting Landor's strategic and creative efforts in the Middle East
- Harnessing data and insights to develop meaningful brand strategies
- Managing the execution and delivery of Brand Performance projects
- Working with senior leadership to develop impactful insights
- Acting as an advocate for Brand Performance and building team credentials
ASSUMPTION: This role requires a strong understanding of the Middle Eastern market and its cultural nuances. It also involves working with both quantitative and qualitative research methods.
📋 Key Responsibilities
✅ Supporting Landor's strategic and creative efforts in the Middle East
✅ Harnessing data and insights to support brand strategy and design
✅ Employing a range of research and analytical techniques to answer key business questions
✅ Managing the day-to-day execution and delivery of Brand Performance projects
✅ Structuring, analyzing, and synthesizing primary and secondary source data
✅ Supporting the evolution of Landor's offer to meet the needs of clients in the Middle East
✅ Acting as an advocate for Brand Performance and building team credentials
ASSUMPTION: This role requires strong project management skills and the ability to work collaboratively with individuals outside of the brand performance discipline.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: 5-10 years of experience in Brand Performance, Market Research, or a related field within the Middle East region
Required Skills:
- Fluency in Arabic (both written and spoken)
- Experience translating insights from research and data into actionable recommendations
- Extensive experience working with applied statistical methodologies
- Strong project management skills
- Excellent communication and interpersonal skills
- Ability to work collaboratively within the role
- Experience working with social media and search analytics platforms
Preferred Skills:
- Understanding of Middle Eastern business culture and local business practices
ASSUMPTION: Given the role's focus on the Middle East, candidates with local market knowledge and language skills will be highly preferred.
💰 Compensation & Benefits
Salary Range: AED 350,000 - 450,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement plan
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Dubai. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Landor is a world-leading brand expert specializing in consulting, design, and experience. They operate within the design services industry.
Company Size: Landor is a mid-sized company with 1,001-5,000 employees globally.
Founded: Landor was founded as a part of WPP, a multinational advertising and public relations company, in 1970.
Company Description:
- Landor connects business strategy to brand, bringing every facet of brand to life, and creating brand-led experiences for talent and customers.
- They are united in their drive to make a positive difference and are proud to be part of WPP.
- Landor builds brands designed to transform, with a group that includes leaders in sonic branding (amp), workspace and architectural design experts (BDG), and award-winning motion specialists (ManvsMachine).
Company Specialties:
- Brand strategy
- Brand design
- Brand experience
- Brand performance
Company Website: landor.com
ASSUMPTION: Landor's global presence and expertise in brand management make it an attractive employer for professionals seeking to grow their careers in this field.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking and leadership skills.
Reporting Structure: The Brand Performance Manager will report directly to the Head of Brand Performance for the Middle East region.
Work Arrangement: This is a hybrid role, requiring employees to be in the office around four days a week.
Growth Opportunities:
- Progression to a senior manager or director role within the Brand Performance team
- Expansion into other regions or global roles within Landor
- Development of expertise in related fields, such as brand strategy or brand experience
ASSUMPTION: Given Landor's global presence and diverse service offerings, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Landor's Dubai studio is a modern, collaborative workspace designed to foster creativity and connection.
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major business hub in the Middle East, with a diverse and multicultural population
- The United Arab Emirates has a thriving economy with significant opportunities for growth and innovation
- Dubai is known for its high standard of living, with excellent infrastructure and amenities
Work Schedule: Full-time (40 hours per week) with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement allows for a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Language skills (Arabic)
- Market research and data analysis skills
- Strategic thinking and problem-solving abilities
- Cultural understanding and local market knowledge
Application Tips:
- Highlight relevant experience and achievements in market research and data analysis
- Tailor your resume and cover letter to emphasize your language skills and local market knowledge
- Prepare examples of how you've translated insights into actionable recommendations for clients
- Research Landor's brand and be ready to discuss how your skills and experience align with their offerings
ATS Keywords: Brand Performance, Market Research, Data Analysis, Arabic, Middle East, Strategic Thinking, Client Engagement, Insights Generation
ASSUMPTION: Given the role's focus on the Middle East and its language requirements, candidates with local market knowledge and language skills will be highly preferred.
🛠️ Tools & Technologies
- Social media and search analytics platforms (e.g., Brandwatch, Crimson Hexagon, Sysomos)
- DIY research tools (e.g., Qualtrics, SurveyMonkey)
- Data visualization and presentation tools (e.g., PowerPoint, Tableau)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Connection
- Expertise
- Integrity
Work Style:
- Hybrid work arrangement (4 days in office)
- Collaborative and team-oriented
- Focus on delivering high-quality work and driving business results
Self-Assessment Questions:
- Do you have a strong understanding of the Middle Eastern market and its cultural nuances?
- Are you comfortable working in a hybrid work environment and collaborating with a diverse team?
- Do you have strong project management skills and the ability to work independently when needed?
ASSUMPTION: Landor values candidates who are a strong cultural fit, with a focus on creativity, collaboration, and connection.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Working with diverse stakeholders, including clients, partners, and colleagues
- Adapting to a hybrid work environment and balancing in-office collaboration with remote work
- Navigating the unique cultural and business landscape of the Middle East
ASSUMPTION: These challenges require strong project management skills, cultural understanding, and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on the Middle East market and its requirement for Arabic language skills
- Compared to similar roles in other regions, this position offers the opportunity to work with a diverse range of clients and gain insights into the unique dynamics of the Middle Eastern market
- Career progression in this role could lead to senior management or global roles within Landor's Brand Performance team
ASSUMPTION: This role offers a unique opportunity to gain expertise in the Middle Eastern market and advance one's career within a global brand management firm.
📝 Sample Projects
- Conducting a comprehensive brand audit for a major retail client in the Middle East
- Developing a brand performance framework for a multinational corporation entering the Middle East market
- Analyzing consumer behavior and market trends to inform brand strategy for a leading telecommunications company
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader Brand Performance team and Landor's global strategy?
- What opportunities are there for growth and development within the company?
- How does Landor support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: These questions will help applicants better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your language skills, local market knowledge, and relevant experience
- Prepare examples of how you've translated insights into actionable recommendations for clients
- Research Landor's brand and be ready to discuss how your skills and experience align with their offerings
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
