📌 Core Information
🔹 Job Title: Brand & PR Manager (H/F)
🔹 Company: Accor
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: June 6, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading local PR strategy to enhance brand visibility
- Managing communications to engage with local communities
- Collaborating with global PR head to align local efforts with global brand objectives
- Growing and managing a brand coordinator to support and develop local initiatives
- Creating and managing local social media channels and newsletters
- Building and maintaining relationships with local media, influencers, and industry professionals
- Developing partnerships and events to attract new customers and strengthen brand reputation
- Working closely with F&B, Sales, and Revenue teams to achieve commercial objectives
- Overseeing local marketing and communication budgets
- Creating graphic briefs for marketing materials and collaborating with Ennismore's design team
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong communication skills to effectively manage local PR and marketing efforts while aligning with global brand objectives.
📋 Key Responsibilities
✅ Leading local PR strategy to enhance brand visibility and community engagement
✅ Managing local communications, including press releases, newsletters, and content for The Hoxton's online platform, The Localist
✅ Growing and managing a brand coordinator to support and develop local initiatives
✅ Creating and managing local social media channels and newsletters, with strategic input from Accor's central communication team
✅ Building and maintaining relationships with local media, influencers, and industry professionals
✅ Developing partnerships and events to attract new customers and strengthen brand reputation
✅ Collaborating with F&B, Sales, and Revenue teams to achieve commercial objectives and create innovative offers and packages
✅ Overseeing local marketing and communication budgets, planning, tracking, and managing expenses in collaboration with the General Manager
✅ Creating graphic briefs for marketing materials and collaborating with Ennismore's design team
ASSUMPTION: This role requires a proactive approach, strong organizational skills, and the ability to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5-10 years of experience in public relations, marketing, or a related field, with a strong focus on lifestyle brands and the French market
Required Skills:
- Proven experience in public relations and marketing, with a strong focus on lifestyle brands and the French market
- Excellent communication skills in French and English
- Strong strategic thinking and creative problem-solving abilities
- Proven ability to build and maintain relationships with media, influencers, and industry professionals
- Experience managing social media channels and creating engaging content
- Strong budget management skills and experience tracking expenses
- Proficient in Microsoft Office Suite and social media management tools
Preferred Skills:
- Experience working in the hospitality industry
- Fluency in additional languages, particularly Spanish or Italian
- Experience managing a team or coordinating with external agencies
ASSUMPTION: Candidates with experience in the hospitality industry and additional language skills may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €55,000 per year (Based on industry standards for a mid-senior level marketing role in Paris)
Benefits:
- Meal allowance (one meal per day at the company restaurant)
- Transportation reimbursement (up to 80%)
- Health insurance (50% employer contribution)
- Training and development opportunities
- Promotion opportunities within the Accor group
- Employee discounts on hotel stays and F&B services
- Comprehensive social and economic committee (CSE) with monthly events, training, and discounted services
Working Hours: Full-time (40 hours per week), with flexibility for event and partnership management
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in Paris. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a leading hospitality company with a diverse portfolio of brands, including luxury, midscale, and budget offerings, as well as a strong presence in the food and beverage sector.
Company Size: Accor employs over 290,000 hospitality experts worldwide, with a presence in more than 110 countries and over 4,500 properties.
Founded: Accor was founded in 1967 and has since grown into one of the largest hospitality companies in the world, with a rich history and a strong commitment to sustainable development.
Company Description:
- Accor is dedicated to providing personalized services and expert solutions to suit all desires and needs, with a focus on creating memorable experiences for guests
- The company operates under 45 hotel brands, including luxury five-star palaces, smart economy hotels, exquisite residences, and full-service resorts
- Accor is committed to making a positive impact both locally and globally, ensuring that hospitality benefits not only the few but all
Company Specialties:
- Hospitality and catering services
- Luxury and upscale hotel management
- Budget and midscale hotel operations
- Food and beverage services
- Sustainable hospitality practices
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's extensive portfolio of brands and global presence provide candidates with numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: The Brand & PR Manager will report directly to the General Manager of The Hoxton, Paris and collaborate closely with Accor's global PR team
Work Arrangement: This role is on-site, with flexibility for remote work during events and partnership management
Growth Opportunities:
- Progression within Accor's marketing and communications department
- Expansion into other brands or regions within the Accor group
- Development of leadership and management skills through team growth and mentorship
ASSUMPTION: This role offers strong growth potential within Accor's diverse portfolio of brands and global presence.
🌍 Location & Work Environment
Office Type: The Hoxton, Paris is a historic building in the 2nd arrondissement, offering a unique and vibrant work environment
Office Location(s): 5 Rue du Caire, 75002 Paris, France
Geographic Context:
- Paris is the capital and most populous city of France, known for its rich history, culture, and culinary scene
- The 2nd arrondissement is a central and bustling district, home to many of Paris' most iconic landmarks and attractions
- The Hoxton, Paris is located near several public transportation options, making it easily accessible
Work Schedule: Full-time (40 hours per week), with flexibility for event and partnership management
ASSUMPTION: The historic and vibrant work environment at The Hoxton, Paris offers employees a unique and engaging experience, while the central location provides easy access to the city's many amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the General Manager and a member of the HR team
- Final interview with the Global PR Director
- Job offer and onboarding
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and creativity
- Industry knowledge and local market insights
- Budget management and expense tracking
- Team management and leadership potential
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Accor's brand and the local market by providing specific examples of how you can contribute to the company's success
- Showcase your creativity and strategic thinking by proposing innovative ideas for local partnerships and events
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Brand Management, Public Relations, Marketing Strategy, Social Media Management, Event Planning, Partnership Development, Local Market Knowledge, French Language, English Language
ASSUMPTION: Accor's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a strong focus on communication, strategic thinking, and creativity.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Social media management tools (e.g., Hootsuite, Buffer)
- Graphic design tools (e.g., Adobe Creative Suite, Canva)
- Project management tools (e.g., Asana, Trello)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The Brand & PR Manager will be expected to have proficiency in relevant tools and technologies, with a focus on Microsoft Office Suite, social media management, and graphic design tools.
👔 Cultural Fit Considerations
Company Values:
- Act for others
- Think as a customer
- Respect all
- Succeed together
- Embrace innovation
Work Style:
- Collaborative and team-oriented
- Proactive and results-driven
- Adaptable and responsive to change
- Creative and innovative
- Customer-focused and guest-centric
Self-Assessment Questions:
- How do you embody Accor's core values in your daily work?
- Can you provide an example of a time when you successfully managed a project or event that required collaboration with multiple stakeholders?
- How do you approach building and maintaining relationships with local media, influencers, and industry professionals?
ASSUMPTION: Accor values candidates who demonstrate a strong cultural fit, with a focus on collaboration, creativity, and customer-centricity.
⚠️ Potential Challenges
- Managing a brand coordinator and growing the local team may require strong leadership and mentoring skills
- Balancing local PR and marketing efforts with global brand objectives may present strategic challenges
- Working in a fast-paced and dynamic hospitality environment may require adaptability and resilience
- Managing local marketing and communication budgets may require strong financial acumen and expense tracking
ASSUMPTION: The Brand & PR Manager must be prepared to face these challenges and leverage their skills and experience to overcome them effectively.
📈 Similar Roles Comparison
- Unlike other hospitality roles, this position focuses heavily on public relations, marketing, and brand management, with a strong emphasis on local market knowledge and strategic thinking
- Accor's diverse portfolio of brands and global presence offers unique opportunities for career growth and development compared to other hospitality companies
- This role requires a high level of creativity, strategic thinking, and strong communication skills, making it well-suited for candidates with a background in marketing, communications, or a related field
ASSUMPTION: Candidates should consider the unique aspects of this role and Accor's company culture when evaluating their fit for the position.
📝 Sample Projects
- Developing and executing a local PR strategy to enhance brand visibility and community engagement
- Managing local social media channels and creating engaging content to drive user growth and engagement
- Building and maintaining relationships with local media, influencers, and industry professionals to secure coverage and partnerships
- Creating and executing local events and partnerships to attract new customers and strengthen brand reputation
- Managing local marketing and communication budgets, planning, tracking, and managing expenses in collaboration with the General Manager
ASSUMPTION: These sample projects provide a snapshot of the key responsibilities and challenges faced by the Brand & PR Manager in this role.
❓ Key Questions to Ask During Interview
- How does this role fit within Accor's global PR and marketing strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Accor support the growth and development of its employees?
- What are the most successful local PR and marketing campaigns Accor has executed, and what can I learn from them?
- How does Accor measure the success of its local PR and marketing efforts?
ASSUMPTION: Asking these questions will help you better understand the role, Accor's company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that assess your problem-solving skills, adaptability, and cultural fit
- Research Accor's brand and local market to demonstrate your understanding and propose innovative ideas for local partnerships and events
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
