📌 Core Information
- Job Title: Brand PR Manager, Upper Luxury
- Company: IHG Hotels & Resorts
- Location: Windsor, UK (Hybrid)
- Job Type: Full-time
- Category: Hospitality, Luxury
- Date Posted: 2025-07-08
- Experience Level: 5-10 years
- Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading global earned media strategies and consumer PR campaigns for Upper Luxury brands.
- Crafting compelling narratives and press materials to enhance brand prestige and drive commercial success.
- Managing agency partners across key markets to ensure aligned, efficient, and high-performing campaigns.
- Building strong media and influencer relationships within the luxury, travel, and lifestyle space.
- Collaborating across functions to integrate earned media into broader brand and marketing plans.
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in luxury and/or hospitality sectors is crucial for success in this position.
📋 Key Responsibilities
- 🌟 Lead the development and execution of global earned media strategies and consumer PR campaigns for our Upper Luxury brands.
- 🌟 Create compelling narratives and press materials that set our brands apart and position us at the heart of the luxury category.
- 🌟 Manage agency partners across key markets to ensure aligned, efficient, and high-performing campaigns.
- 🌟 Build strong media and influencer relationships, especially within the luxury, travel, and lifestyle space.
- 🌟 Collaborate across functions to integrate earned media into broader brand and marketing plans.
ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple priorities and deadlines.
🎯 Required Qualifications
- Education: Bachelor's degree in Communications, Marketing, or a related field.
- Experience: 5+ years in external communications, with experience in luxury and/or hospitality sectors.
- Required Skills:
- Strong media relations skills with an existing network in premium or luxury media.
- Exceptional writing and storytelling abilities, with an eye for brand tone and detail.
- Experience managing PR agencies and delivering multi-market campaigns.
- A global outlook, commercial mindset, and passion for the luxury consumer landscape.
Preferred Skills:
- Experience working with luxury hospitality brands.
- Fluency in additional languages (beneficial but not required).
ASSUMPTION: Candidates with a proven track record in luxury PR and a deep understanding of the luxury consumer will be most successful in this role.
💰 Compensation & Benefits
- Salary Range: £55,000 - £65,000 per annum (AI-estimated, based on market research and role requirements)
- Benefits:
- Competitive benefits package, including health insurance, pension, and employee discounts.
- Access to global resources and growth opportunities within the IHG portfolio.
- A culture that champions creativity and authenticity.
- Working Hours: Full-time, 40 hours per week. Hybrid work arrangement with a mix of on-site and remote work.
ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market conditions.
📌 Applicant Insights
🔍 Company Context
- Industry: Hospitality, Luxury
- Company Size: 10,001+ employees
- Founded: 2003
- Company Description: IHG Hotels & Resorts is a global hospitality company with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,300 open hotels in more than 100 countries.
- Company Specialties: Hotels, Resorts, Hospitality, and Food & Beverage
📊 Role Analysis
- Career Level: Mid-level to senior
- Reporting Structure: This role reports directly to the Director of PR, Luxury & Lifestyle.
- Work Arrangement: Hybrid - a mix of on-site and remote work.
- Growth Opportunities: Potential career progression within the PR team or across other functions within the IHG portfolio.
🌍 Location & Work Environment
- Office Type: Hybrid - a mix of on-site and remote work.
- Office Location(s): Windsor, UK
- Geographic Context: Windsor is a vibrant town located in Berkshire, England, known for its royal connections and historic architecture. It offers a mix of urban and rural living, with easy access to London and other major cities.
- Work Schedule: Full-time, 40 hours per week, with flexible working hours and the option to work from home some days.
💼 Interview & Application Insights
- Typical Process: Online application, phone/ video screen, in-person interviews, and a final presentation.
- Key Assessment Areas: Communication skills, writing and storytelling abilities, strategic thinking, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Showcase your understanding of the luxury consumer landscape and your passion for the industry.
- Prepare examples of successful PR campaigns you've led or contributed to in the past.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)
- Social media platforms (e.g., Hootsuite, Sprout Social)
👔 Cultural Fit Considerations
- Company Values: True Hospitality, Integrity, Leadership, Innovation, and Responsible Business.
- Work Style: Collaborative, creative, and results-driven. IHG values diversity, inclusion, and authenticity in its workforce.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment.
- Working with global teams and stakeholders across different time zones.
- Adapting to the unique culture and expectations of the luxury hospitality industry.
📈 Similar Roles Comparison
- Comparison point 1 - Industry-specific context: This role is focused on luxury hospitality, which has unique consumer expectations and market dynamics compared to other hospitality sectors or industries.
- Comparison point 2 - Career path comparison: This role offers opportunities for growth within the PR team or across other functions within the IHG portfolio, such as marketing, sales, or operations.
📝 Sample Projects
- Developing and executing a global PR campaign to launch a new luxury hotel brand.
- Managing a crisis communication plan for a high-profile incident affecting a luxury hotel property.
- Creating and implementing a strategic media relations plan to enhance the reputation of an existing luxury hotel brand.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader PR and marketing strategy for the Luxury & Lifestyle portfolio?
- What opportunities are there for professional development and growth within the PR team or across other functions?
- How does IHG support work-life balance for its employees?
📌 Next Steps for Applicants
- To apply for this position, submit your application through the provided link:
- Tailor your resume and cover letter to highlight your relevant experience and skills.
- Prepare examples of successful PR campaigns you've led or contributed to in the past.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
- Check the status of your application regularly, and be prepared to provide additional information or attend follow-up interviews as needed.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
