📌 Core Information
🔹 Job Title: Brand Product Developer
🔹 Company: Avery Dennison
🔹 Location: Seattle, Washington, United States
🔹 Job Type: Full-time
🔹 Category: Packaging and Containers Manufacturing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the product development process end-to-end, from customer briefing to final approval
- Partnering with the Commercial team to develop product opportunities and achieve sales objectives
- Guiding customers to the greatest value solution by gathering product specifications and re-engineering options
- Coordinating with the Global Program Deployment (GPD) team to deploy new items into production
- Supporting digital sampling, re-engineering, and smart sampling initiatives
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Partner with the Commercial team to develop product opportunities, drive key initiatives, and achieve sales objectives for assigned accounts
✅ Execute the product development process from customer briefing to artwork development, costing/pricing, sampling, and final approval
✅ Guide customers to the greatest value solution by gathering product specifications for new programs or redesigns of existing programs and re-engineering options to meet target prices
✅ Coordinate with the GPD team and variable data end-to-end specialists to deploy new items into production
✅ Prepare global price proposals using established tools and guidelines and escalate price approval in competitive situations
✅ Participate in store audits, customer calls, and the creation of the selling narrative, as needed
✅ Support digital sampling, re-engineering, and smart sampling initiatives
ASSUMPTION: This role may require occasional travel to customer sites or Avery Dennison facilities.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent knowledge gained through training and experience
Experience: 2+ years of experience in new product development
Required Skills:
- Knowledge of the retail, apparel, or label industries
- Passion for products, trends, insights, possibilities, and development
- Ability to establish and maintain customer relationships
- Demonstrated ability to be highly organized while managing multiple projects to completion against tight deadlines
- Knowledge of printing, weaving, heat transfer, variable data, and manufacturing (strongly preferred)
- Highly effective oral and written communication and presentation skills
- High level of PC skills, including use of Word, Excel, ERP (Oracle preferred), pricing tools, product/customer databases
- Solid mathematical skills for pricing
Preferred Skills:
- Knowledge of digital sampling and smart sampling initiatives
ASSUMPTION: Candidates with experience in the packaging industry or related fields may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $61,200 - $81,600/year
Benefits:
- Competitive benefits package (details not specified)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual salaries may vary based on various factors, including the candidate's relevant skills, experience, education, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving a wide range of industries worldwide, including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.
Company Size: Avery Dennison has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Avery Dennison was founded in 1935 and has since grown into a global materials science and digital identification solutions company with locations in over 50 countries and approximately 35,000 employees worldwide.
Company Description:
- Avery Dennison is a global leader in labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications, and branded packaging solutions.
- The company optimizes labor and supply chain efficiency, reduces waste, advances sustainability, circularity, and transparency, and better connects brands and consumers.
- Avery Dennison serves a broad range of industries, including retail, apparel, e-commerce, logistics, food and grocery, pharmaceuticals, and automotive.
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- Consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's extensive global presence and diverse product offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals with 2-5 years of experience in new product development.
Reporting Structure: The Brand Product Developer reports directly to the Commercial team and collaborates with various functions, including Global Program Deployment (GPD), variable data end-to-end specialists, and other internal teams.
Work Arrangement: This role is on-site, with the primary work location in Seattle, Washington. Occasional travel may be required to customer sites or Avery Dennison facilities.
Growth Opportunities:
- Expanding knowledge of Avery Dennison's product portfolio and industries served
- Developing expertise in digital sampling, re-engineering, and smart sampling initiatives
- Potential career progression into senior roles within the Commercial team or other functions
ASSUMPTION: Successful Brand Product Developers may have opportunities to take on more complex projects, manage teams, or specialize in specific product lines or industries.
🌍 Location & Work Environment
Office Type: Avery Dennison's Seattle office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 92 Lenora Street, Seattle, WA 98121, USA
Geographic Context:
- Seattle is a vibrant, tech-centric city with a strong focus on sustainability and innovation.
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene.
- Seattle's strategic location on the West Coast provides easy access to major markets and global transportation hubs.
Work Schedule: The standard work schedule is Monday through Friday, 8:00 AM to 5:00 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The work environment at Avery Dennison's Seattle office is dynamic and fast-paced, with a strong emphasis on collaboration and cross-functional teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Commercial team and other stakeholders
- Final interview with the hiring manager or director
- Background check and offer extension
Key Assessment Areas:
- Product development experience and skills
- Customer relationship management
- Project management and organizational skills
- Communication and presentation skills
- Industry knowledge and market trends
Application Tips:
- Highlight relevant experience and achievements in new product development
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful product development projects or initiatives you've led
- Research Avery Dennison's products, industries, and competitors to demonstrate your understanding of the business
ATS Keywords: New product development, customer relationship management, project management, communication skills, collaboration, organization, printing, weaving, heat transfer, variable data, manufacturing, digital sampling, smart sampling
ASSUMPTION: The application process for this role may take several weeks, depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel)
- ERP (Oracle preferred)
- Pricing tools
- Product/customer databases
- Digital sampling and smart sampling tools (as needed)
ASSUMPTION: Brand Product Developers may be required to learn and utilize new tools and technologies as needed to support their role and the company's digital transformation initiatives.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Innovation
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Focused on driving results and achieving sales objectives
Self-Assessment Questions:
- How do you stay organized and manage multiple projects simultaneously?
- Can you provide an example of a time when you successfully guided a customer to the greatest value solution?
- How do you approach learning new tools and technologies to support your role?
ASSUMPTION: Successful candidates for this role will demonstrate strong alignment with Avery Dennison's company values and a willingness to embrace the company's fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Balancing customer needs with business objectives and constraints
- Keeping up with industry trends and market changes
- Occasional travel to customer sites or Avery Dennison facilities
ASSUMPTION: Brand Product Developers must be highly organized, adaptable, and able to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Brand Product Developers focus on end-to-end product development, while Product Managers may have a broader scope, including strategy and roadmap development.
- This role requires strong customer relationship management skills, while roles in product marketing or sales may have a more external customer focus.
- Career progression for Brand Product Developers may include senior roles within the Commercial team or other functions, such as product management, marketing, or sales.
ASSUMPTION: Brand Product Developers play a critical role in driving sales growth and market share by developing innovative, high-quality products that meet customer needs and business objectives.
📝 Sample Projects
- Developing a new line of sustainable, eco-friendly packaging materials for a major retailer
- Redesigning an existing product line to improve functionality, reduce costs, or enhance branding
- Launching a new product line in response to emerging market trends or customer demands
ASSUMPTION: Brand Product Developers may work on a variety of projects, ranging from small-scale product improvements to large-scale, strategic initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the typical product development process for a successful product launch?
- How does the Commercial team collaborate with other functions, such as Global Program Deployment and variable data end-to-end specialists?
- What opportunities are there for career growth and development within the Commercial team or other functions?
- How does Avery Dennison support work-life balance for its employees?
- What are the most significant challenges facing the company or the industry, and how can this role contribute to addressing them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Avery Dennison careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful product development projects or initiatives you've led
- Research Avery Dennison's products, industries, and competitors to demonstrate your understanding of the business
- Follow up with the hiring manager or recruiter one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
