📌 Core Information
🔹 Job Title: Brand Product Developer
🔹 Company: Avery Dennison
🔹 Location: Seattle, WA, USA
🔹 Job Type: Full-time
🔹 Category: Branding & Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- End-to-end product development, from customer briefing to final approval
- Collaboration with cross-functional teams and global customers
- Pricing and costing strategies to meet target prices
- Deployment of new items into production with GPD team
- Support for digital sampling, re-engineering, and smart sampling initiatives
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Partner with Commercial team to develop product opportunities and drive sales objectives
✅ Execute product development process, from customer briefing to final approval
✅ Gather product specifications and re-engineer options to meet target prices
✅ Coordinate with GPD team to deploy new items into production
✅ Prepare global price proposals and escalate price approval in competitive situations
✅ Participate in store audits, customer calls, and creation of selling narrative
✅ Support digital sampling, re-engineering, and smart sampling initiatives
ASSUMPTION: This role involves frequent communication with customers and internal teams, requiring excellent oral and written communication skills.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent knowledge gained through training and experience
Experience: 2+ years of experience in new product development
Required Skills:
- Knowledge of printing, weaving, heat transfer, variable data, and manufacturing (strongly preferred)
- Highly effective oral and written communication and presentation skills
- Ability to establish and maintain customer relationships
- Demonstrated ability to manage multiple projects to completion against tight deadlines
- High level of PC skills, including use of Word, Excel, ERP (Oracle preferred), pricing tools, product/customer databases
- Solid mathematical skills for pricing
Preferred Skills:
- Knowledge of the retail, apparel, or label industries
- Passion for products, trends, insights, possibilities, and development
ASSUMPTION: Candidates with experience in the retail, apparel, or label industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $61,200 - $81,600/year
Benefits:
- Competitive benefits package (not specified)
Working Hours: Full-time, standard business hours (not specified)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Avery Dennison operates in the packaging and containers manufacturing industry, serving various sectors worldwide.
Company Size: Avery Dennison has 10,001+ employees globally, providing a large and diverse work environment.
Founded: Avery Dennison was founded in 1935 and has since grown into a global company with locations in over 50 countries.
Company Description:
- Avery Dennison is a global materials science and digital identification solutions company
- Provides branding and information solutions that optimize labor and supply chain efficiency
- Offers labeling and functional materials, RFID inlays and tags, software applications, and branded packaging solutions
Company Specialties:
- Advertising and promotions
- Apparel and footwear branding
- Architecture and buildings
- Automotive
- Durable goods and equipment
- Electronic and electrical
- Food
- Government
- Medical and healthcare
- Retail
- RFID
- Supply chain and logistics
- Transportation
- Consumer packaged goods
Company Website: averydennison.com
ASSUMPTION: Avery Dennison's diverse range of industries and specialties offers opportunities for career growth and learning.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 2+ years of experience in new product development.
Reporting Structure: Brand Product Developers report to the Commercial team and collaborate with Global Program Deployment (GPD) and variable data end-to-end specialists.
Work Arrangement: This role is on-site, with the primary work location in Seattle, WA, USA.
Growth Opportunities:
- Potential to work with diverse global customers and teams
- Chance to develop expertise in various product lines and industries
- Opportunities for career progression within the Commercial team or product development job family
ASSUMPTION: This role offers opportunities for professional growth through exposure to various industries and products.
🌍 Location & Work Environment
Office Type: Avery Dennison's Seattle office is a corporate environment with a collaborative, matrixed work culture.
Office Location(s): 92 Lenora Street, Seattle, WA 98121, USA
Geographic Context:
- Seattle is a major city in the Pacific Northwest, offering a mix of urban and outdoor living
- The city is known for its tech industry, cultural attractions, and natural beauty
- Seattle has a mild, oceanic climate with cool, wet winters and mild, relatively dry summers
Work Schedule: Standard business hours, with potential for flexible work arrangements (not specified)
ASSUMPTION: The Seattle office provides a dynamic work environment, with opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Commercial team
- Final interview with senior leadership or stakeholders
Key Assessment Areas:
- Product development experience and skills
- Customer relationship management
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant product development experience and achievements
- Tailor resume and cover letter to emphasize skills and experience related to the role
- Prepare examples of successful product development projects or initiatives
- Research Avery Dennison's products, industries, and company culture to demonstrate enthusiasm and fit
ATS Keywords: Product Development, Customer Relationship Management, Project Management, Communication Skills, Collaboration, Organizational Skills, Printing Knowledge, Weaving Knowledge, Heat Transfer Knowledge, Mathematical Skills, ERP Knowledge, Digital Sampling, Market Trends, Branding Solutions, Costing, Pricing
ASSUMPTION: Applicants should tailor their resumes and cover letters to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Oracle ERP
- Pricing tools
- Product/customer databases
- Microsoft Office Suite (Word, Excel)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Innovation
Work Style:
- Collaborative and matrixed work environment
- Focus on customer-centric solutions
- Data-driven decision-making
Self-Assessment Questions:
- How do you demonstrate integrity and respect in your work?
- Can you provide an example of a time when you collaborated with a team to achieve a common goal?
- How do you approach innovation and problem-solving in your work?
ASSUMPTION: Applicants should consider how their personal values and work style align with Avery Dennison's company values and work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with global customers and teams across different time zones
- Adapting to a fast-paced, dynamic work environment
- Keeping up with industry trends and market changes
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- Brand Product Developer vs. Product Manager: Brand Product Developers focus on end-to-end product development, while Product Managers oversee the product lifecycle and strategy
- Brand Product Developer vs. Account Manager: Brand Product Developers work closely with customers to develop product opportunities, while Account Managers focus on maintaining and growing customer relationships
- Brand Product Developer vs. Project Manager: Brand Product Developers manage product development projects, while Project Managers oversee multiple projects and resources to ensure timely completion
ASSUMPTION: Applicants should understand the differences between these roles and consider which one best fits their career goals and skills.
📝 Sample Projects
- Developing a new product line for a major retail customer
- Redesigning an existing product to meet new market demands or cost targets
- Launching a global product campaign across multiple regions and customers
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the typical product development process for a new product launch?
- How does the Commercial team collaborate with other departments, such as GPD and variable data specialists?
- What are the most challenging aspects of working with global customers and teams?
- How does Avery Dennison support the professional growth and development of its employees?
- What is the company's approach to work-life balance, and how is it supported in this role?
ASSUMPTION: Applicants should prepare thoughtful questions that demonstrate their interest in the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experience
- Prepare examples of successful product development projects or initiatives
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
