📌 Core Information
🔹 Job Title: Brand & Product Marketing Manager
🔹 Company: Goodnotes
🔹 Location: Hong Kong OR London (UK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-27
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading the brand and product marketing function to drive business growth and impact
- Generating bold, creative ideas and bringing them to life through ambitious campaigns
- Working cross-functionally with marketing teams to align efforts and maximize success
- Translating insights to action by sourcing and synthesizing user, product, and market insights
- Building and growing a high-performing team through coaching and collaboration
- Collaborating closely with the leadership team to shape and execute marketing plans
ASSUMPTION: This role requires a strategic mindset with a balance of creative and analytical skills. The ideal candidate will have experience in both brand and product marketing, with a track record of delivering results and leading teams.
📋 Key Responsibilities
✅ Take a beloved brand to the next level by leading the brand and product marketing function to deliver on a fast-growing product portfolio and positioning with new audiences across B2C and B2B
✅ Dream big and build great things by generating bold, creative ideas and bringing them to life through ambitious campaigns that resonate at scale, shape narratives, and drive meaningful results
✅ Lead across the whole marketing spectrum by working cross-functionally with all members of the marketing team to enable their work, align efforts, and maximize success
✅ Translate insights to action by sourcing and synthesizing user, product, and market insights to guide messaging, audience understanding, and marketing priorities
✅ Build and grow a high-performing team by enabling marketers and creatives to do their best work through coaching, collaboration, and clear direction
✅ Collaborate closely with the leadership team by working directly with the founder and leadership team to shape and execute marketing plans that bring their vision to life
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable working across a broad range of target audiences and tailoring messaging and channels accordingly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience across brand and/or product marketing in a fast-paced tech environment with demonstrated business impact
Required Skills:
- Proven ability to deliver results through creative campaigns and go-to-market plans, both as an individual contributor and as a team lead
- Demonstrated team leadership experience, from setting direction to active partnering on effective execution, with a track record of enabling teams to deliver against ambitious goals
- Excellent collaboration and communication skills, with the ability to align and influence cross-functional teams and senior stakeholders without relying on formal authority
- Strong creative judgment and attention to quality, balanced with the ability to move quickly and pragmatically
- Comfort operating with ambiguity and evolving priorities while keeping execution grounded, focused, and on-track
- Experience managing a team of 5 or more people
Preferred Skills:
- Experience with marketing AI/ML-powered products or features
- Experience partnering with product and data to uncover insights, run experiments, and connect findings to meaningful marketing work
- Experience supporting regional or global marketing efforts in a matrixed organization
ASSUMPTION: The ideal candidate will have a strong background in both brand and product marketing, with a proven track record of delivering results and leading teams. Experience with AI/ML-powered products or features is a plus but not required.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a senior marketing role in Hong Kong and London)
Benefits:
- Meaningful equity in a profitable tech-startup
- Budget for things like noise cancelling headphones, setting up your home office, personal development, professional training, and health & wellness
- Sponsored visits to our Hong Kong or London office every 2 years
- Company wide annual offsite
- Flexible working hours and location
- Medical insurance for you and your dependents
Working Hours: Full-time (40 hours per week) with flexible hours and location
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Hong Kong and London. The benefits package is comprehensive and designed to support employee growth and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees (Mid-size company, offering a mix of startup agility and established processes)
Founded: 2011 (Over a decade of experience in the market)
Company Description:
- Goodnotes turns complexity into clarity by providing a powerful note-taking app that combines natural handwriting experience with AI-enabled digital capabilities
- Used by more than 24 million users worldwide and named Apple's 2022 iPad App of the Year
- Focused on empowering users to do their best thinking and creating
Company Specialties:
- Note-taking app development
- AI integration in digital productivity tools
- User-centered design and experience
Company Website: http://goodnotes.com
ASSUMPTION: Goodnotes is a well-established company in the note-taking app market, with a strong focus on user experience and AI integration. They offer a comprehensive benefits package to attract and retain top talent.
📊 Role Analysis
Career Level: Senior Marketing Manager (Experienced professional with a proven track record of leading teams and driving results)
Reporting Structure: Reports directly to the founder and works closely with the leadership team to shape and execute marketing plans
Work Arrangement: Remote OK (Flexible working hours and location, with the option to work from Hong Kong or London offices every 2 years)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing team or broader organization
- Opportunity to shape the marketing strategy and vision for a fast-growing product portfolio
- Chance to work on innovative AI/ML-powered features and products
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on the company's marketing strategy and vision.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible working hours and location, with the option to work from Hong Kong or London offices every 2 years)
Office Location(s): Hong Kong, London (UK)
Geographic Context:
- Hong Kong: A vibrant, international city with a strong tech industry and a multicultural environment
- London: A global hub for technology, finance, and culture, offering a diverse range of opportunities and experiences
Work Schedule: Full-time (40 hours per week) with flexible hours and location
ASSUMPTION: The hybrid work environment offers the best of both worlds, allowing employees to work remotely while also having the opportunity to collaborate and connect with colleagues in person.
💼 Interview & Application Insights
Typical Process:
- An introductory call with someone from the talent acquisition team to discuss background, interests, and fit for Goodnotes
- A role-specific call to discuss background, skillset, and to complete a live exercise
- A call with the hiring manager to discuss growth, development, and career aspirations
- A meet-the-team call with 2 or 3 Goodpeople to discuss the role and company culture
Key Assessment Areas:
- Strategic thinking and planning
- Creativity and innovation
- Leadership and team management skills
- Cross-functional collaboration and communication
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role
- Prepare for behavioral and situational interview questions that focus on your leadership, team management, and problem-solving skills
- Research Goodnotes' products, company culture, and values to demonstrate your enthusiasm and fit for the role
ATS Keywords: Brand Marketing, Product Marketing, B2B Marketing, B2C Marketing, Creative Campaigns, Team Leadership, Collaboration, Communication, Data Analysis, User Insights, Marketing Strategy, Execution, Adaptability, Coaching, Cross-Functional Alignment, Ambitious Goals
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit with Goodnotes. Tailoring your application materials and preparing for behavioral and situational interview questions will help you succeed in the interview process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The ideal candidate will have experience with marketing automation, social media management, analytics, and project management tools. Familiarity with AI/ML tools is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Dream big
- Build great things
- Operate as an owner
- Win like a sports team
- Learn and grow fast
- Share our passion
Work Style:
- Collaborative and cross-functional
- Fast-paced and agile
- Data-driven and results-oriented
- Creative and innovative
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with ambiguity and evolving priorities?
- Do you have a strong creative judgment and attention to quality, balanced with the ability to move quickly and pragmatically?
ASSUMPTION: Goodnotes values a collaborative, data-driven, and results-oriented work style. Candidates who are comfortable working in a fast-paced, agile environment and have a strong creative judgment will thrive in this role.
⚠️ Potential Challenges
- Managing a team remotely and across different time zones
- Balancing strategic planning with hands-on execution
- Keeping up with the fast-paced nature of the tech industry and evolving marketing trends
- Working with a diverse range of target audiences and tailoring messaging and channels accordingly
ASSUMPTION: The ideal candidate will be comfortable working remotely and managing a team across different time zones. They will also be able to balance strategic planning with hands-on execution and adapt to the fast-paced nature of the tech industry.
📈 Similar Roles Comparison
- This role is unique in its focus on both brand and product marketing, requiring a strategic mindset and a balance of creative and analytical skills
- Compared to other marketing roles, this position offers a unique opportunity to shape the marketing strategy and vision for a fast-growing product portfolio
- Career path comparison: This role offers significant growth opportunities, with the potential to grow into a leadership role within the marketing team or broader organization
ASSUMPTION: This role is unique in its focus on both brand and product marketing, offering a strategic mindset and a balance of creative and analytical skills. The career path for this role offers significant growth opportunities, with the potential to grow into a leadership role within the marketing team or broader organization.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new AI/ML-powered feature
- Conducting user research and market analysis to inform product positioning and messaging
- Creating and executing a cross-channel marketing campaign to drive user acquisition and engagement
ASSUMPTION: The ideal candidate will have experience developing and executing go-to-market strategies, conducting user research and market analysis, and creating and executing cross-channel marketing campaigns.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy and vision?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to AI/ML integration in its products and marketing efforts?
- How does the company foster a culture of collaboration and innovation within its marketing team?
ASSUMPTION: Asking these questions will help you understand the company's marketing strategy, growth opportunities, and cultural fit for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience and skills relevant to this role
- Prepare for behavioral and situational interview questions that focus on your leadership, team management, and problem-solving skills
- Research Goodnotes' products, company culture, and values to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
