📌 Core Information
🔹 Job Title: Growth Marketing Design (Contractor) - Asia
🔹 Company: Goodnotes
🔹 Location: Asia Timezone, Hong Kong
🔹 Job Type: Contractor
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexible)
🚀 Job Overview
Key aspects of this role include:
- Designing digital marketing assets for various platforms to drive customer acquisition and engagement
- Collaborating with cross-functional teams to optimize ad creatives and landing pages based on data insights and campaign performance
- Contributing to growth-focused creative ideation and testing frameworks
- Maintaining a strong grasp of the Goodnotes brand and applying it flexibly across performance marketing needs
ASSUMPTION: This role requires a strategic and creative mindset, with a focus on driving business growth through effective design.
📋 Key Responsibilities
✅ Design digital marketing assets for paid media (meta, TikTok, YouTube, Google), CRM, and web that align with performance and brand goals
✅ Collaborate with Growth and Brand teams to test and optimize ad creatives and landing pages based on data insights and campaign performance
✅ Contribute to growth-focused creative ideation, from quick-turn concepts to iterative testing frameworks
✅ Take ownership of asset production across various formats, specs, and channels, while maintaining quality and consistency
✅ Maintain a strong grasp of the Goodnotes brand and apply it with flexibility across performance marketing needs
ASSUMPTION: This role requires a high level of creativity, adaptability, and attention to detail, with a strong focus on performance-driven design.
🎯 Required Qualifications
Education: Not specified (Assumed: Relevant degree or equivalent experience)
Experience: At least 5-7 years of experience in digital design, with a strong emphasis on marketing and performance creative
Required Skills:
- Proficiency in written and spoken English
- A strong portfolio showcasing digital-first marketing design work with measurable impact on campaign performance
- Deep understanding of design best practices for growth marketing, including direct response and mobile-first creative
- Required software skills: Figma and Adobe Creative Suite (especially Photoshop, Illustrator)
- Ability to work cross-functionally and adapt designs based on feedback from marketers, designers, and performance data
- Self-motivated, organized, and comfortable working at pace in an iterative environment
Preferred Skills:
- Experience designing for growth in a product-led or tech company, ideally in consumer, education, or productivity sectors
- Experience working with or within performance/growth teams
ASSUMPTION: This role requires a proven track record in digital design, with a focus on driving performance through effective marketing assets.
💰 Compensation & Benefits
Salary Range: Not specified (Assumed: Competitive, based on experience and industry standards for a contractor role in Asia)
Benefits:
- Note: Employment is contingent upon successful completion of background checks, including verification of employment, education, and criminal records
Working Hours: Full-time (40 hours per week), with flexibility to work remotely, from the Hong Kong office, or in a hybrid setup
ASSUMPTION: The salary range and benefits package for this role are competitive and in line with industry standards for a contractor position in Asia.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 201-500 employees
Founded: 2011
Company Description:
- Goodnotes turns complexity into clarity, empowering users to do their best thinking and creating
- Goodnotes 6 - Notes Reimagined, combines a natural handwriting experience with powerful AI-enabled digital capabilities
- Used by more than 24 million users worldwide and named Apple's 2022 iPad App of the Year
Company Specialties:
- Note-taking app
- AI-enabled digital capabilities
- Productivity and creativity
Company Website: http://goodnotes.com
ASSUMPTION: Goodnotes is a well-established company in the note-taking app industry, with a strong focus on innovation and user experience.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Brand Design Lead and works closely with the Growth Marketing team
Work Arrangement: Hybrid (Flexible, with the option to work remotely, from the Hong Kong office, or in a hybrid setup)
Growth Opportunities:
- Potential to grow within the Marketing or Design teams
- Opportunity to work on high-impact projects that drive business growth
- Chance to collaborate with cross-functional teams and learn from experienced professionals
ASSUMPTION: This role offers significant growth opportunities, both in terms of career advancement and skill development.
🌍 Location & Work Environment
Office Type: Hybrid (Flexible)
Office Location(s): Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub, with a vibrant tech industry
- The city offers a mix of Eastern and Western cultures, with a diverse range of amenities and attractions
- Hong Kong has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely or in a hybrid setup
ASSUMPTION: The work environment for this role is flexible and adaptable, with a strong focus on results and performance.
💼 Interview & Application Insights
Typical Process:
- Apply: Submit your updated CV along with a link to your portfolio
- Take-home challenge: Complete a short design task to demonstrate your creative thinking and execution
- Role-specific interview: A one-hour conversation via video with the Head of Marketing and/or Brand Design Lead
- Panel Interview: 2-3 interviewers meeting with you in one video call to assess your fit for the role, the company, and its values
Key Assessment Areas:
- Creativity and design skills
- Understanding of growth marketing and performance-driven design
- Ability to work cross-functionally and adapt designs based on feedback
- Alignment with Goodnotes' values and company culture
Application Tips:
- Tailor your resume and portfolio to highlight your relevant experience and skills
- Prepare examples of your work that demonstrate your ability to drive performance through effective design
- Research Goodnotes' values and company culture, and be prepared to discuss how your own values align with theirs
ATS Keywords: Growth Marketing, Digital Design, Figma, Adobe Creative Suite, Performance Marketing, Brand Design, Campaign Performance, Self-Motivation, Organizational Skills, Iterative Environment
ASSUMPTION: The interview process for this role is designed to assess your creative skills, understanding of growth marketing, and cultural fit with Goodnotes.
🛠️ Tools & Technologies
- Figma
- Adobe Creative Suite (especially Photoshop, Illustrator)
- Nice to have: After Effects or other motion tools for basic animations, Webflow or similar for no-code landing pages
ASSUMPTION: This role requires proficiency in Figma and Adobe Creative Suite, with additional tools depending on the specific needs of the project.
👔 Cultural Fit Considerations
Company Values:
- Dream big
- Build great things
- Take ownership
- Win like a sports team
- Learn and grow fast
- Share our passion
Work Style:
- Collaborative and cross-functional
- Iterative and data-driven
- Results-focused and performance-oriented
Self-Assessment Questions:
- Do you share Goodnotes' passion for innovation and driving business growth through effective design?
- Are you comfortable working cross-functionally and adapting designs based on feedback from various stakeholders?
- Do you thrive in an iterative environment and enjoy working at pace?
ASSUMPTION: Goodnotes values creativity, collaboration, and a results-driven approach to work, with a strong focus on learning and growth.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, iterative environment
- Adapting designs based on feedback from various stakeholders, including marketers, designers, and performance data
- Working remotely or in a hybrid setup, which may require additional self-motivation and organization
- Keeping up with the latest trends and best practices in growth marketing and digital design
ASSUMPTION: This role may present challenges related to time management, adaptability, and self-motivation, particularly in a remote or hybrid work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving business growth through effective design in the note-taking app industry
- Similar roles may be found in other tech or consumer-facing companies, with a focus on growth marketing and digital design
- Career paths in this field may include progression to senior design roles, marketing management, or entrepreneurship
ASSUMPTION: This role is unique in its focus on driving business growth through effective design in the note-taking app industry, with potential career paths in senior design, marketing management, or entrepreneurship.
📝 Sample Projects
- Designing a high-performing ad campaign for a new product launch, with a focus on driving user acquisition and engagement
- Optimizing landing pages for a marketing campaign, based on data insights and user feedback
- Developing a growth-focused creative ideation framework, to be used across multiple marketing channels and campaigns
ASSUMPTION: Sample projects for this role may include ad campaign design, landing page optimization, and creative ideation frameworks, with a focus on driving business growth through effective design.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Goodnotes?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Goodnotes support the professional development and growth of its employees?
- What is the typical timeline for feedback and iteration in the design process?
- How does Goodnotes measure the success of its marketing campaigns, and how does this role contribute to that success?
ASSUMPTION: Key questions to ask during the interview for this role should focus on the company's marketing strategy, priorities, professional development opportunities, design process, and campaign success metrics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://job-boards.greenhouse.io/goodnotes/jobs/5542635004
- Tailor your resume and portfolio to highlight your relevant experience and skills
- Prepare examples of your work that demonstrate your ability to drive performance through effective design
- Research Goodnotes' values and company culture, and be prepared to discuss how your own values align with theirs
- Follow up with a thank-you note within 24 hours of your interview, reiterating your interest in the role and the company
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
