Growth Marketing Design (Contractor) - Europe

📌 Core Information

🔹 Job Title: Growth Marketing Design (Contractor) - Europe 🔹 Company: Goodnotes 🔹 Location: Europe Timezone 🔹 Job Type: Contractor 🔹 Category: Marketing 🔹 Date Posted: May 19, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: Hybrid (Flexible)

🚀 Job Overview

Key aspects of this role include: - Designing digital marketing assets for various platforms to drive customer acquisition and engagement. - Collaborating with growth and brand teams to test and optimize ad creatives and landing pages based on data insights and campaign performance. - Contributing to growth-focused creative ideation and maintaining brand consistency across performance marketing needs. - Working cross-functionally and adapting designs based on feedback from marketers, designers, and performance data.

ASSUMPTION: This role requires a strong understanding of growth marketing and digital design, with a focus on direct response and mobile-first creative. The ideal candidate will be comfortable working in an iterative environment and collaborating with various teams.

📋 Key Responsibilities

✅ Design digital marketing assets for paid media (meta, TikTok, YouTube, Google), CRM, and web that align with performance and brand goals. ✅ Collaborate with growth and brand teams to test and optimize ad creatives and landing pages based on data insights and campaign performance. ✅ Contribute to growth-focused creative ideation—from quick-turn concepts to iterative testing frameworks. ✅ Take ownership of asset production across a range of formats, specs, and channels, while maintaining quality and consistency. ✅ Maintain a strong grasp of the Goodnotes brand and apply it with flexibility across performance marketing needs.

ASSUMPTION: The responsibilities listed above are essential for driving business growth and supporting experiments, campaigns, and creative iterations that drive performance in global markets.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Design, Marketing, or a related field)

Experience: At least 5-7 years of experience in digital design, with a strong emphasis on marketing and performance creative.

Required Skills:

• Proficiency in Figma and Adobe Creative Suite (especially Photoshop, Illustrator).
• Strong portfolio showcasing digital-first marketing design work with measurable impact on campaign performance.
• Deep understanding of design best practices for growth marketing, including direct response and mobile-first creative.
• Ability to work cross-functionally and adapt designs based on feedback from marketers, designers, and performance data.
• Self-motivated, organized, and comfortable working at pace in an iterative environment.

Preferred Skills:

• Experience designing for growth in a product-led or tech company—ideally in consumer, education, or productivity sectors.
• Experience working with or within performance/growth teams.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates should have a strong portfolio and relevant experience to be considered.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a contractor role with 5-10 years of experience in Europe)

Benefits:

• Flexible work arrangement (remote, London office, or hybrid)
• Opportunity to work with a global team and impact business growth

Working Hours: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a contractor role with the given experience level in Europe. The benefits listed are based on typical benefits offered by companies of similar size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2011

Company Description:

• Goodnotes turns complexity into clarity by combining natural handwriting experience with powerful AI-enabled digital capabilities.
• The company offers a powerful note-taking app that empowers users to do their best thinking and creating.
• Goodnotes is used by more than 24 million users worldwide and was named Apple's 2022 iPad App of the Year.

Company Specialties:

• Note-taking app development
• AI integration in digital productivity tools
• User-centered design

Company Website: http://goodnotes.com

ASSUMPTION: Goodnotes is a well-established company in the software development industry, with a strong focus on user-centered design and AI integration in digital productivity tools.

📊 Role Analysis

Career Level: Mid-level to Senior (Based on required experience)

Reporting Structure: This role reports directly to the Brand Design Lead and works closely with the Growth Marketing team.

Work Arrangement: Hybrid (Flexible - remote, London office, or hybrid)

Growth Opportunities:

• Potential full-time employment opportunities based on performance and company needs.
• Chance to work on global marketing campaigns and impact business growth.
• Opportunity to learn and grow within a dynamic and innovative team.

ASSUMPTION: This role offers growth opportunities based on performance and the company's needs. Candidates should be open to learning and growing within the team.

🌍 Location & Work Environment

Office Type: Hybrid (Flexible - remote, London office, or hybrid)

Office Location(s): London, GB

Geographic Context:

• The role is based in the Europe Timezone, allowing for flexibility in work hours and collaboration with global teams.
• London, GB is one of the company's main office locations, offering a vibrant and multicultural work environment.
• The role may require occasional travel for team meetings or events.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The work environment for this role is flexible, with the option to work remotely, from the London office, or in a hybrid setup. Candidates should be comfortable working in a global and dynamic team environment.

💼 Interview & Application Insights

Typical Process:

• Apply: Submit your updated CV along with a link to your portfolio.
• Take-home challenge: Complete a short design task to demonstrate your creative thinking and execution.
• Role-specific interview: A one-hour conversation via video with the Head of Marketing and/or Brand Design Lead to discuss your work and thoughts on growth-focused design.
• Panel interview: 2-3 interviewers meeting with you in one video call to ask questions and assess your fit for the role, the company, and its values.

Key Assessment Areas:

• Portfolio and design skills
• Creativity and problem-solving
• Collaboration and communication
• Alignment with company values and culture

Application Tips:

• Tailor your resume and portfolio to highlight your relevant marketing design experience and skills.
• Prepare for the take-home challenge by reviewing the job description and company values.
• Research the company and be ready to discuss your alignment with their mission and values during the interview process.

ATS Keywords: Growth Marketing, Digital Design, Figma, Adobe Creative Suite, Performance Marketing, Brand Consistency, Collaboration, Creative Ideation, Data Insights

ASSUMPTION: The interview process for this role is designed to assess the candidate's design skills, creativity, collaboration, and cultural fit. Candidates should be prepared to discuss their portfolio, design process, and alignment with the company's values and mission.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator)
• After Effects (or other motion tools for basic animations)
• Webflow (or similar for no-code landing pages)

ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates should be proficient in using these tools and be open to learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Dream big
• Build great things
• Take ownership
• Win like a sports team
• Learn and grow fast
• Share our passion

Work Style:

• Collaborative and cross-functional
• Iterative and data-driven
• User-centered and innovative

Self-Assessment Questions:

• Do you align with Goodnotes' company values, and can you provide examples of how you've demonstrated these values in your previous roles?
• Are you comfortable working in a collaborative and cross-functional environment, and can you provide examples of successful collaborations in your past experiences?
• How do you approach learning and growing in your role, and can you provide examples of times when you've taken ownership of your professional development?

ASSUMPTION: Cultural fit is essential for success in this role. Candidates should assess their alignment with Goodnotes' company values and work style before applying.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to feedback from various teams and stakeholders
• Maintaining brand consistency across diverse marketing channels and platforms
• Occasional travel for team meetings or events

ASSUMPTION: The potential challenges listed above are common in a growth marketing design role. Candidates should be prepared to manage multiple projects, adapt to feedback, and maintain brand consistency in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Designer or Performance Marketing Designer position, with a focus on digital-first marketing design and collaboration with growth and brand teams.
• Unlike traditional marketing design roles, this position requires a strong understanding of growth marketing best practices and a focus on direct response and mobile-first creative.
• Career progression in this role may lead to opportunities in brand design, growth marketing management, or other related fields within the company.

ASSUMPTION: This role is similar to other growth marketing design positions, with a focus on digital-first marketing design and collaboration with growth and brand teams. Candidates should research similar roles and compare the responsibilities, required skills, and career progression opportunities.

📝 Sample Projects

• Designing a series of ad creatives for a global social media campaign to drive user acquisition and engagement
• Collaborating with the growth team to A/B test ad creatives and optimize landing pages based on performance data
• Creating a set of brand guidelines for performance marketing to ensure consistency across various channels and platforms

ASSUMPTION: The sample projects listed above are representative of the types of projects a candidate may work on in this role. Candidates should be prepared to discuss their experience with similar projects and how they approached them.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the growth marketing team?
• How does Goodnotes approach collaboration and feedback between design, marketing, and other teams?
• What are the most significant challenges facing the growth marketing team currently, and how can this role contribute to addressing them?
• What opportunities are there for professional growth and development within this role and the company?
• How does Goodnotes support work-life balance for employees, particularly those working remotely or in a hybrid setup?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, team dynamics, and company culture. Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your relevant marketing design experience and skills.
• Prepare for the take-home challenge by reviewing the job description and company values.
• Research the company and be ready to discuss your alignment with their mission and values during the interview process.
• Follow up with the hiring team one week after submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.