Brand & Product Marketing Manager, Sr.

📌 Core Information

🔹 Job Title: Brand & Product Marketing Manager, Sr.

🔹 Company: Prismatik

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing brand and product marketing strategies
• Assisting in business planning and roadmap development
• Driving revenue growth and profitability
• Collaborating with cross-functional teams for product development and marketing activities
• Managing product roadmaps and launches

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Executes brand and product marketing strategies involving market research, analyses, and marketing materials

✅ Assists in preparing business plans, roadmaps, reports, and other business intelligence

✅ Drives revenue, profitability, business growth, and market share objectives

✅ Formulates and reviews corporate short and long-range plans, goals, and objectives

✅ Performs project management activities for commercializing products

✅ Partners with cross-functional teams to execute approved plans/projects

✅ Aligns cross-functional teams and contributors around approved plans/projects

✅ Collaborates with cross-functional stakeholders for new product development and launch

✅ Assists with Executive Stand-up Meeting presentation and follow-up

✅ Provides monthly business report covering performance versus forecast and progress on approved initiatives

✅ Mentors and trains other team members

✅ Assists in and responsible for the development and implementation of brand marketing plans and activities

✅ Launches and manages campaigns across various channels

✅ Maintains brand messaging and claims document

✅ Increases marketing communication effectiveness and minimizes acquisition costs

✅ Develops customer-facing content and digital journeys

✅ Executes activity plans to drive awareness, engagement, and purchases

✅ Functions as a go-to subject matter expert on products and services in the assigned category

✅ Serves as technical adviser by demonstrating products and troubleshooting product issues

✅ Manages product roadmap, assisting in development of stage gate proposals and updates

✅ Assists and leads in the development and launch of new products

✅ Assists in sustaining the development of existing products

✅ Works closely with product development teams to ensure product features and benefits align with brand values and messaging

✅ Manages and prioritizes incoming product concepts, ideas, applications, and initiatives

✅ Prepares monthly/quarterly and annual forecast models, as well as reporting on key performance indicators

✅ Oversees the planning and execution of brand events

✅ Conducts competitive product analysis and market research

✅ Applies consumer insights and market intelligence to develop brand strategies

✅ Gathers and analyzes consumer feedback to inform brand strategies and product improvements

✅ Tracks competitor activities and market trends

✅ Monitors and tracks marketing expenses

✅ Tracks and reports on projected and realized return on investment (ROI)

✅ Determines the profitability and viability of new products or product enhancements

✅ Supports quarterly and annual forecasting exercises

✅ Prepares reports on brand performance metrics

✅ Analyzes data to provide insights and recommendations

✅ Performs strategic reviews related to brand strategy and product development

✅ Performs other related duties and projects as business needs require

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing or related field required

Experience: Minimum five (5) years of related experience

Required Skills:

• Proven experience in brand and product marketing
• Strong analytical and project management skills
• Excellent communication and presentation skills
• Ability to work effectively with cross-functional teams
• Proficient in data analysis and reporting

Preferred Skills:

• Previous management level experience
• Prior science/technical, medical device, healthcare/dental background

ASSUMPTION: Candidates with experience in software product initiatives and a background in science/technical or healthcare/dental will be strongly considered.

💰 Compensation & Benefits

Salary Range: $97,000.00 - $140,000.00/yr

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: Small (11-50 employees) - Offers a close-knit work environment with opportunities for growth and impact

Founded: 2009 - Established as an emerging technology consultancy and network of veteran technologists

Company Description:

• Prismatik is an expert emerging technology consultancy and network of veteran technologists
• Specializes in the application of a diverse range of emerging technologies in areas such as distributed systems, blockchain, and metaverse
• Focuses on a bespoke, cross-disciplinary approach and values-aligned clients

Company Specialties:

• High-performance technology teams
• Technology consulting
• Emerging Technology

Company Website: http://prismatik.com.au

ASSUMPTION: Prismatik values a people-and-values-first approach, prioritizing a strong company culture and client relationships.

📊 Role Analysis

Career Level: Mid-level to senior - Offers opportunities for growth and leadership within the marketing team

Reporting Structure: Reports directly to the Marketing Director or similar role

Work Arrangement: On-site, full-time position with flexible work arrangements available

Growth Opportunities:

• Potential to advance to a management or director-level role within the marketing department
• Chance to gain experience in various aspects of brand and product marketing
• Opportunity to work on cutting-edge emerging technologies

ASSUMPTION: This role provides a unique opportunity to work in a dynamic and innovative industry, with potential for career growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Irvine, California, United States

Geographic Context:

• Irvine is located in Orange County, California, with a mild Mediterranean climate
• Close proximity to beaches, parks, and outdoor activities
• Access to a diverse range of cultural attractions, shopping, and dining options

Work Schedule: Standard business hours with flexible arrangements available

ASSUMPTION: The Irvine office offers a vibrant and dynamic work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• In-person or video interview with the hiring manager and/or team members
• Final interview with the Marketing Director or similar role
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Data analysis and reporting
• Cross-functional team collaboration
• Presentation and communication skills
• Problem-solving and critical thinking

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Prismatik's company culture and values to demonstrate alignment
• Practice common marketing interview questions and brush up on your industry knowledge

ATS Keywords: Brand Marketing, Product Marketing, Market Research, Project Management, Cross-Functional Collaboration, Campaign Management, Consumer Insights, Data Analysis, Product Development, Strategic Planning, Budget Management, Event Planning, Technical Advising, Mentoring, Forecasting, Competitive Analysis

ASSUMPTION: Prismatik's interview process focuses on assessing candidates' strategic thinking, analytical skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Candidates should be comfortable using industry-standard marketing and project management tools, as well as learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Expertise - Demonstrating deep knowledge and experience in emerging technologies
• Collaboration - Working effectively with cross-functional teams and stakeholders
• Innovation - Embracing a forward-thing mindset and continuous learning
• Integrity - Upholding ethical standards and acting with honesty and transparency

Work Style:

• Dynamic and fast-paced environment
• Focus on results and delivery
• Strong emphasis on collaboration and teamwork
• Opportunities for professional growth and development

Self-Assessment Questions:

• Do you have a proven track record in brand and product marketing?
• Are you comfortable working in a dynamic, fast-paced environment?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with Prismatik's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require adaptability and flexibility
• Collaborating with cross-functional teams may present communication and coordination challenges
• Managing multiple projects simultaneously may require strong organizational skills and time management
• Working with emerging technologies may require continuous learning and adaptation

ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate resilience and adaptability in the face of change.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on both brand and product marketing, requiring a broader skill set
• Prismatik's focus on emerging technologies sets this role apart from more established software development companies
• Career growth opportunities may vary depending on the company's size and structure

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch
• Conducting market research and competitive analysis to inform product development
• Managing a product roadmap and ensuring alignment with brand strategy and customer needs

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• How does Prismatik support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing department currently, and how can this role address them?
• How does Prismatik measure the success of its marketing campaigns and initiatives?
• What opportunities are there for collaboration and knowledge-sharing within the marketing team and across departments?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you've led
• Research Prismatik's company culture and values to demonstrate alignment
• Practice common marketing interview questions and brush up on your industry knowledge
• Follow up with Prismatik's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.