Senior Demand Generation Strategist (Remote US)

📌 Core Information

🔹 Job Title: Senior Demand Generation Strategist (Remote US)

🔹 Company: Directive Consulting

🔹 Location: Irvine, California, United States

🔹 Job Type: Full-Time, Remote

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (US only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive digital marketing strategies for SMB clients
• Managing client relationships and ensuring client success across multiple channels
• Collaborating with cross-functional teams to deliver exceptional results
• Leveraging deep technical knowledge in Paid Media, SEO, and CRO for tech companies

ASSUMPTION: This role requires a strong T-shaped marketer with a deep understanding of the SaaS marketplace and a proven track record in agency-side marketing.

📋 Key Responsibilities

✅ Own the success of SMB clients, across channels

✅ Handle client relationships with poise, confidence, and empathy

✅ Project manage and organize your accounts

✅ Build relationships with your point of contacts

✅ Develop and execute data-driven strategies for clients

✅ Collaborate with cross-functional teams to deliver exceptional results

ASSUMPTION: This role requires strong communication, project management, and strategic thinking skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2+ years of experience in agency-side marketing and 2+ years in performance marketing

Required Skills:

• Proven expertise in Paid Media, SEO, and CRO
• Strong SaaS background preferred
• Excellent project management and communication skills
• Creative spark for marketing and deep passion for getting results

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with a strong T-shaped marketing background and a deep understanding of the SaaS marketplace will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for the role and location)

Benefits:

• Medical, dental, vision plans, disability, and life insurance coverage
• Mental health support through Spring Health and Headspace
• Physical health support through Gympass
• Unlimited PTO, paid company holidays, paid parental leave, and an annual anniversary trip
• Traditional and Roth 401(k) with a 3% company match and an annual bonus based on tenure

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees (Mid-size)

Founded: 2014

Company Description:

• Directive Consulting is a performance marketing agency specializing in B2B companies
• They use a marketing methodology called Customer Generation, focusing on SQLs and customers instead of traditional metrics like MQLs
• The company offers services in Paid Media, SEO/Content, CRO, and Video to create comprehensive digital marketing strategies

Company Specialties:

• SEO
• PPC
• Social Media Marketing
• Search Marketing
• Content Marketing Strategy
• Demand Generation
• SaaS Marketing
• ABM
• Performance Marketing
• Marketing Operations
• Revenue Operations
• Marketing Strategy
• Performance Creative
• Design
• Growth Marketing

Company Website: directiveconsulting.com

ASSUMPTION: Directive Consulting is a mid-sized company that values data-driven strategies and exceptional client results.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Director of Demand Generation

Work Arrangement: Remote (US only), with the option to work from state-of-the-art offices in Irvine, California

Growth Opportunities:

• Potential to take on more accounts and expand responsibilities
• Opportunities to collaborate with cross-functional teams and learn new skills
• Chance to work with global clients and gain international experience

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibilities and advance their career.

🌍 Location & Work Environment

Office Type: State-of-the-art offices in Irvine, California, with remote work options

Office Location(s): 5201 California Ave, #150, Irvine, California 92617, US

Geographic Context:

• Irvine is located in Orange County, California, with a population of approximately 300,000
• The city offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor activities
• Irvine has a Mediterranean climate, with mild winters and warm, dry summers

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: This role offers a flexible work environment with the option to work remotely or from state-of-the-art offices in Irvine, California.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the hiring manager to discuss the role and company in more detail
• Final interview with the Director of Demand Generation to discuss career growth and expectations

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Technical knowledge in Paid Media, SEO, and CRO
• Communication and project management skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with Paid Media, SEO, and CRO, and how you've used these skills to drive results for clients
• Include examples of your strategic thinking and problem-solving skills in your resume and cover letter
• Demonstrate your understanding of the SaaS marketplace and how you've applied this knowledge to previous roles

ATS Keywords: Demand Generation, Performance Marketing, Paid Media, SEO, CRO, Project Management, Client Relationship Management, Data-Driven Strategies, Campaign Optimization, T-Shaped Marketing, SaaS, B2B Marketing

ASSUMPTION: Directive Consulting uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords to increase the chances of your application being seen by a human recruiter.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• SEO tools (e.g., SEMrush, Ahrefs)
• Paid media platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in marketing automation tools, SEO tools, paid media platforms, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• People First: We prioritize the well-being and growth of our employees
• Integrity: We act with honesty and transparency in all our interactions
• Collaboration: We work together to achieve exceptional results for our clients

Work Style:

• Data-driven: We make decisions based on data and analytics
• Creative: We think outside the box to deliver innovative solutions for our clients
• Adaptable: We embrace change and continuously learn and improve

Self-Assessment Questions:

• Do you prioritize the well-being and growth of those around you?
• Can you act with honesty and transparency in all your interactions?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you make data-driven decisions and embrace continuous learning?
• Can you think creatively and adapt to change?

ASSUMPTION: Directive Consulting values employees who prioritize the well-being of others, act with integrity, collaborate effectively, and embrace a data-driven, creative, and adaptable work style.

⚠️ Potential Challenges

• Managing multiple client relationships and ensuring client success across various channels
• Developing and executing data-driven strategies for clients with limited resources
• Collaborating with cross-functional teams and managing projects remotely
• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role presents unique challenges that require strong project management, communication, and strategic thinking skills.

📈 Similar Roles Comparison

• Unlike other demand generation roles, this position focuses on managing a portfolio of SMB clients across multiple channels
• This role requires a strong T-shaped marketer with deep expertise in Paid Media, SEO, and CRO for tech companies
• Career progression in this role may involve taking on more accounts, expanding responsibilities, or moving into a management position

ASSUMPTION: This role is unique in its focus on managing a portfolio of SMB clients and requires a strong T-shaped marketer with deep expertise in Paid Media, SEO, and CRO for tech companies.

📝 Sample Projects

• Developing and executing a comprehensive digital marketing strategy for a SaaS client, resulting in a 30% increase in SQLs
• Managing client relationships and ensuring client success across multiple channels, with a 95% client satisfaction rate
• Collaborating with cross-functional teams to deliver exceptional results for a global tech client, with a 25% increase in revenue

ASSUMPTION: These sample projects demonstrate the candidate's ability to develop and execute data-driven strategies, manage client relationships, and collaborate with cross-functional teams to deliver exceptional results.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role and how I can best support their success?
• How does Directive Consulting approach collaboration and project management, and how can I contribute to these efforts?
• What opportunities are there for growth and advancement in this role, and how does Directive Consulting support employee development?
• How does Directive Consulting measure the success of its demand generation strategies, and how can I contribute to improving these metrics?
• What is the work-life balance like for this role, and how does Directive Consulting support employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions demonstrate the candidate's interest in the role, the company, and their commitment to contributing to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with Paid Media, SEO, and CRO, and how you've used these skills to drive results for clients
• Prepare examples of your strategic thinking and problem-solving skills to discuss during the interview
• Demonstrate your understanding of the SaaS marketplace and how you've applied this knowledge to previous roles
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.