📌 Core Information
🔹 Job Title: Brand Product Marketing Specialist
🔹 Company: Carhartt Inc
🔹 Location: Dearborn, Michigan, United States
🔹 Job Type: Hybrid (On-site regularly as needed)
🔹 Category: Marketing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Delivering a unified, consumer-led approach to product stories that support the company's and categories overall brand and sales objectives.
- Collaborating cross-functionally with product merchandising teams, strategy & insights team, and other departments to develop impactful marketing campaigns and product strategies.
- Managing project timelines and creative needs to support the storytelling of identified product stories across various channels.
- Supporting the product roadmap from sell-in to sell-through and across consumer journeys to impact consistent BU implementation.
- Socializing programs to PBS (Product, Brand & Strategy), BU's, and SLT in the form of a brief presentation.
ASSUMPTION: This role requires strong project management, communication, and interpersonal skills to effectively influence others and deliver desired results.
📋 Key Responsibilities
✅ Represent the voice of the brand and the consumer in support of all key milestones through the Go to Market process.
✅ Influence and partner with product merchandising teams to deliver an aligned approach to product solutions that deliver clear feature and benefits for the consumer.
✅ Support Sr. Brand Product Managers with planning and executing product strategies.
✅ Liaise with Strategy & Insights team to interpret analytics into ownable, actionable marketing campaigns, inclusive of voice and imagery in which inspire consumers to buy Carhartt.
✅ Work to support cross-functionally with Product, Legal & Merchandising to finalize product claims, naming, logos, and packaging needs.
✅ Brief creative, project manage timeline and deliver all creative needs to support the storytelling of the identified product stories – inclusive but not limited to digital content, photography, audio, POS, sales tools, packaging, activations, collaborations, site content, etc.
✅ Support product roadmap from sell-in to sell-through and across consumer journeys to impact consistent BU implementation.
✅ Support Socializing programs to PBS (Product, Brand & Strategy), BU's, and SLT in the form of a brief presentation.
✅ Recap programs in a timely manner to identify key learnings and opportunities.
ASSUMPTION: This role involves a high degree of collaboration and cross-functional work, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing or related field or equivalent years of work experience may be considered in lieu of degree.
Experience: 3 or more years of relevant marketing experience in a product-oriented, consumer-driven company, including 1 year of project management experience.
Required Skills:
- Excellent interpersonal, communication, and organizational skills with demonstrated ability to prioritize workload and attention to detail.
- Written and oral communication skills with the proven ability to communicate plans and concepts across all levels both internally and externally.
- Apparel/Fashion or Retail company/brand experience preferred.
- Team mentality, passion for the consumer with proven abilities in team management, customer relationship management, and planning.
- Proficiency using Excel, PowerPoint/Keynote, Word, etc.
Preferred Skills:
- Experience in the workwear or rugged apparel industry.
- Fluency in additional languages.
ASSUMPTION: Strong communication, project management, and interpersonal skills are crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Estimated, based on industry standards for a Marketing Specialist with 2-5 years of experience in the retail apparel industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Carhartt products
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail Apparel and Fashion, specifically Workwear and Rugged Apparel
Company Size: 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 1889, with a rich history and established brand in the workwear industry
Company Description:
- Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction, and fit.
- The company is committed to providing its consumers with a brand they can trust and depend on, its associates with career challenges and rewards, and its communities with support and assistance.
- Carhartt offers a friendly, business casual, family-oriented, and welcoming work environment.
Company Specialties:
- Workwear
- Rugged
- Mens, Womens, and Kids apparel
- Accessories
- Boots
- Company Gear
- Skilled trades
- High Vis
Company Website: www.carhartt.com
ASSUMPTION: Carhartt's focus on quality, durability, and consumer trust makes it an attractive employer in the retail apparel industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports to the Sr. Manager of Product Marketing, Men’s
Work Arrangement: Hybrid, with on-site work required regularly as needed for work activities
Growth Opportunities:
- Advancement within the marketing department, such as promotion to a senior-level position
- Expansion of responsibilities to include additional product categories or geographic regions
- Career progression to roles in other departments, such as merchandising, strategy, or management
ASSUMPTION: This role offers opportunities for professional growth and development within a well-established and respected company in the retail apparel industry.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a business casual dress code and a friendly, family-oriented work environment
Office Location(s): 5750 Mercury Drive, Dearborn, MI, US
Geographic Context:
- Dearborn is a suburb of Detroit, Michigan, with a population of approximately 98,000 people
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, sports teams, and outdoor recreation
- Dearborn is home to several major corporations, providing ample job opportunities and a diverse local economy
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: Dearborn, Michigan, offers a diverse and vibrant work environment, with easy access to cultural attractions and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or video interview with the hiring manager and other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Project management and organizational skills
- Understanding of the Carhartt brand and product offerings
- Problem-solving and critical thinking abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Demonstrate your understanding of the Carhartt brand and product offerings in your application materials
- Prepare for behavioral interview questions that focus on your communication, project management, and problem-solving skills
ATS Keywords: Marketing, Product Marketing, Brand, Consumer, Cross-functional, Project Management, Communication, Apparel, Retail, Workwear, Rugged
ASSUMPTION: Carhartt's hiring process is designed to assess candidates' communication, project management, and problem-solving skills, as well as their fit with the company's culture and values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, Jira)
- Creative brief and project management tools (e.g., Workamajig, inMotion)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools, as well as familiarity with creative brief and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Honesty and integrity
- Quality and craftsmanship
- Durability and reliability
- Consumer focus
- Teamwork and collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to manage multiple projects and deadlines
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you have strong project management and communication skills?
- Are you able to work collaboratively with cross-functional teams to deliver high-quality results?
- Do you have a passion for the Carhartt brand and its products?
ASSUMPTION: Carhartt values candidates who demonstrate strong project management, communication, and collaboration skills, as well as a passion for the company's brand and products.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams to deliver high-quality results
- Adapting to changes in priorities and project scope
- Working in a hybrid environment, with a mix of on-site and remote work
ASSUMPTION: This role may present challenges related to project management, collaboration, and adaptability in a hybrid work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a greater emphasis on cross-functional collaboration and project management
- In the retail apparel industry, this role is unique in its focus on workwear and rugged apparel, requiring a strong understanding of the target consumer and their needs
- Career progression in this role may lead to opportunities in other departments, such as merchandising, strategy, or management, providing diverse growth opportunities
ASSUMPTION: This role offers unique opportunities and challenges compared to other product marketing positions in the retail apparel industry.
📝 Sample Projects
- Developing a comprehensive creative brief for a new product launch, including voice, imagery, and messaging that resonates with the target consumer
- Managing the project timeline and deliverables for a cross-functional team working on a seasonal marketing campaign
- Analyzing sales data and consumer feedback to inform product strategy and marketing efforts
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall brand and sales objectives of the company?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Carhartt support the growth and development of its employees?
- What is the company's approach to work-life balance and flexibility in this role?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, priorities, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills, as well as your understanding of the Carhartt brand and product offerings
- Prepare for behavioral interview questions that focus on your communication, project management, and problem-solving skills
- Research the company and its products to demonstrate your enthusiasm and fit for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
