📌 Core Information
🔹 Job Title: Brand Reputation Manager
🔹 Company: Window Nation
🔹 Location: Fulton, Maryland, United States
🔹 Job Type: Manager
🔹 Category: Construction
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and enhancing the brand’s reputation through various channels
- Monitoring, responding to, and generating online reviews
- Overseeing the company’s charitable and philanthropic efforts
- Strategic communication and crisis management
- Cross-functional collaboration with marketing, PR, and leadership teams
ASSUMPTION: This role requires a proactive and strategic mindset, with a strong focus on customer satisfaction and community engagement.
📋 Key Responsibilities
✅ Monitor and analyze online reviews across various platforms to gauge customer sentiment and identify areas of improvement
✅ Develop and implement a consistent and timely approach to positive and negative reviews, ensuring responses align with the company’s tone and values
✅ Address customer concerns swiftly, professionally, and empathetically to turn negative experiences into positive outcomes where possible
✅ Implement strategies to encourage satisfied customers to leave positive reviews
✅ Continuously monitor and report on brand sentiment across various online platforms to identify trends, concerns, and opportunities
✅ Proactively manage potential reputation crises by crafting and executing rapid-response strategies to mitigate negative press or reviews
✅ Develop, execute, and oversee corporate social responsibility (CSR) strategies that align with the company’s brand values and community objectives, with an emphasis on leveraging partnerships to generate leads
✅ Identify and cultivate partnerships with non-profit organizations and charitable causes, ensuring alignment with the company’s brand and mission
✅ Organize employee volunteer programs, company donations, and other philanthropic activities to engage employees and promote a culture of giving
✅ Coordinate with the marketing team to publicize the company’s charitable activities and successes through various communication channels
✅ Regularly assess and report on the effectiveness of brand reputation management strategies, using key performance indicators (KPIs) like review volume, sentiment score, response time, and customer satisfaction
✅ Measure and report the impact of charitable efforts, tracking engagement levels, media coverage, and community feedback
ASSUMPTION: This role involves a mix of proactive and reactive tasks, requiring strong organizational skills and the ability to prioritize multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (preferred)
Experience: 5+ years of experience in community or social impact and 3+ years of experience in reputation management, customer service, public relations, or related fields
Required Skills:
- Proven experience with managing online review platforms and customer feedback
- Strong communication skills with the ability to craft well-written, thoughtful responses and messages
- Familiarity with CSR practices and managing philanthropic initiatives
- Experience with social media platforms and understanding their role in brand reputation
- Excellent problem-solving skills, especially when dealing with negative or sensitive situations
- Strong attention to detail and ability to prioritize multiple tasks in a fast-paced environment
- Ability to work cross-functionally with marketing, PR, and leadership teams
Preferred Skills:
- Experience using reputation management tools (e.g., ReviewTrackers, Reputation.com, Hootsuite, Sprout Social)
- Familiarity with data analytics and reporting tools (Google Analytics, Tableau, etc.)
- Strong understanding of SEO and how it impacts brand reputation
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $100,000 - $100,000 a year
Benefits:
- Window Nation cultivates a culture of inclusion that respects employees' individual strengths, views, and experiences
- At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future
- All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States.
📌 Applicant Insights
🔍 Company Context
Industry: Construction, specifically window replacement and home improvement
Company Size: 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: 2006, with over 15 years of experience in the industry
Company Description:
- Window Nation is a family-owned business started by two brothers looking to help families improve their most important asset: their home
- The company has grown to include 22 showrooms across the country, making it the third largest window replacement company in the United States
- Window Nation is committed to providing exceptional customer service and high-quality products, with a focus on community engagement and giving back
Company Specialties:
- Windows
- Doors
- Vinyl windows
- Home improvement
- Window replacement
Company Website: http://www.windownation.com
ASSUMPTION: Window Nation's focus on community engagement and giving back is a key aspect of its brand and culture, making this role crucial for maintaining and enhancing the company's reputation.
📊 Role Analysis
Career Level: Managerial, with opportunities for growth and leadership within the company
Reporting Structure: This role reports directly to the Vice President of Marketing and works cross-functionally with various teams, including marketing, PR, and leadership
Work Arrangement: On-site, with the opportunity for occasional remote work or hybrid arrangements based on the company's policies and the employee's needs
Growth Opportunities:
- Advancement within the marketing department or other areas of the company
- Expanding the role's scope and responsibilities based on performance and company growth
- Developing leadership and management skills through mentorship and training opportunities
ASSUMPTION: This role offers significant growth potential, both in terms of career advancement and the opportunity to make a meaningful impact on the company's reputation and community engagement efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional and collaborative work environment
Office Location(s): 8110 Maple Lawn Blvd, Fulton, Maryland 20759, US
Geographic Context:
- Fulton, Maryland is located in the Washington, D.C. metropolitan area, offering easy access to major cities and cultural attractions
- The area is known for its strong job market and diverse economy, with a focus on technology, healthcare, and government sectors
- The cost of living in the area is generally higher than the national average, with a mix of urban and suburban neighborhoods
Work Schedule: Full-time, with the opportunity for flexible scheduling based on the company's policies and the employee's needs
ASSUMPTION: The location of Window Nation's headquarters in Fulton, Maryland, provides easy access to major cities and cultural attractions, making it an attractive option for candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Communication skills and ability to craft well-written, thoughtful responses
- Problem-solving skills and ability to handle negative or sensitive situations
- Familiarity with CSR practices and managing philanthropic initiatives
- Understanding of the construction industry and window replacement services
- Alignment with Window Nation's brand values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your experience managing online reviews and customer feedback
- Demonstrate your understanding of the construction industry and Window Nation's services
- Showcase your ability to work cross-functionally and collaborate with various teams
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
ATS Keywords: Brand reputation, online reviews, customer service, public relations, CSR, philanthropic initiatives, strategic communication, crisis management, cross-functional collaboration, marketing, PR, leadership
ASSUMPTION: Window Nation's hiring process is designed to assess candidates' skills and cultural fit, with a focus on communication, problem-solving, and industry-specific knowledge.
🛠️ Tools & Technologies
- Reputation management tools (e.g., ReviewTrackers, Reputation.com, Hootsuite, Sprout Social)
- Data analytics and reporting tools (e.g., Google Analytics, Tableau)
- Social media platforms (e.g., Facebook, Twitter, LinkedIn, Instagram)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the company's existing infrastructure and the employee's needs.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Community-minded
- Inclusive
- Collaborative
- Continuously learning and improving
Work Style:
- Professional and respectful
- Proactive and strategic
- Adaptable and responsive
- Team-oriented and collaborative
- Results-driven and accountable
Self-Assessment Questions:
- How do you handle negative or sensitive customer feedback, and what steps do you take to turn negative experiences into positive outcomes?
- Can you provide an example of a successful philanthropic initiative you've managed, and how you measured its impact?
- How do you prioritize multiple tasks and projects in a fast-paced environment, and what strategies do you use to ensure you're meeting deadlines and maintaining a high level of quality?
ASSUMPTION: Window Nation values candidates who align with its customer-focused, community-minded, and inclusive culture, as well as those who demonstrate strong communication, problem-solving, and adaptability skills.
⚠️ Potential Challenges
- Managing a high volume of online reviews and ensuring timely and consistent responses
- Balancing the demands of brand reputation management with other responsibilities, such as charitable initiatives and strategic communication
- Navigating potential crises or negative press and mitigating their impact on the company's reputation
- Keeping up with industry trends and best practices in online review management and brand reputation
- Adapting to changes in the company's priorities, strategies, or leadership
ASSUMPTION: While this role presents unique challenges, it also offers significant opportunities for growth, impact, and professional development.
📈 Similar Roles Comparison
- Unlike other brand reputation management roles, this position places a strong emphasis on charitable and philanthropic initiatives, requiring a unique blend of skills and experience
- Window Nation's focus on community engagement and giving back sets it apart from other companies in the construction industry, offering candidates a unique opportunity to make a meaningful impact
- This role offers significant growth potential, both in terms of career advancement and the opportunity to expand the role's scope and responsibilities based on performance and company growth
ASSUMPTION: While this role shares similarities with other brand reputation management positions, its unique focus on charitable initiatives and community engagement sets it apart and offers candidates a unique opportunity to make a meaningful impact.
📝 Sample Projects
- Developing and implementing a comprehensive online review management strategy, including monitoring, responding, and generating reviews across various platforms
- Crafting and executing a crisis management plan to mitigate the impact of negative press or reviews on the company's reputation
- Identifying and cultivating partnerships with non-profit organizations and charitable causes, ensuring alignment with the company's brand and mission
- Organizing and promoting employee volunteer programs, company donations, and other philanthropic activities to engage employees and promote a culture of giving
- Measuring and reporting the impact of charitable efforts, tracking engagement levels, media coverage, and community feedback
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities associated with this role, but the specific projects and tasks may vary based on the company's priorities and the employee's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand reputation management and how this role fits into the broader marketing and PR strategy?
- How does the company measure the success of its philanthropic initiatives, and what metrics are most important for tracking progress and impact?
- What opportunities are there for growth and advancement within the marketing department or other areas of the company?
- How does the company support work-life balance, and what flexibility is available for employees in terms of scheduling and remote work arrangements?
- What is the company's approach to crisis management, and how does this role play a part in mitigating potential crises and maintaining the company's reputation?
ASSUMPTION: These key questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience managing online reviews and customer feedback
- Prepare questions to ask during the interview to demonstrate your interest in the role and the company
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, be prepared to discuss your experience with brand reputation management, online review management, and philanthropic initiatives, as well as your understanding of the construction industry and Window Nation's services
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
