📌 Core Information
🔹 Job Title: Brand & Reputation Specialist
🔹 Company: Anglo American / De Beers Group
🔹 Location: London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Protecting and enhancing Anglo American's global reputation
- Managing the global brand and visual identity
- Supporting the development and implementation of brand strategy
- Collaborating with external agencies to produce marketing materials
- Monitoring and analyzing communication channels for brand impact
ASSUMPTION: This role requires a strong understanding of corporate brand management and communication strategies to effectively protect and enhance Anglo American's reputation.
📋 Key Responsibilities
✅ Support the Marketing Communication Manager in executing a world-class brand strategy for Anglo American
✅ Manage the global brand DAM (Digital Asset Management system) and keep it up to date with regularly refreshed content and corporate templates
✅ Work with external agencies to produce brand and marketing communication materials that effectively communicate Anglo American's key strategic themes and campaigns
✅ Champion the brand internally, managing a brand network, training programme and ensuring brand integrity is upheld and maintained
✅ Provide practical brand advice, direction, sign-off of materials and tactical support across the business as required
✅ Maintain and evolve brand related policies and standards for all relevant communication channels
✅ Ensure Group Marketing Communication collateral is kept up to date
✅ Provide analysis of marketing communication channels with regards to their impact on brand awareness, reputation and relevance
✅ Manage the reputation measurement system, including reputation surveys and sentiment monitoring
ASSUMPTION: This role involves a mix of strategic planning, project management, and day-to-day brand maintenance to ensure Anglo American's reputation remains strong and consistent across all communication channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in corporate brand management or a related role
Required Skills:
- Strong understanding of brand and reputation management in a corporate environment
- Excellent communication and project management skills
- Ability to navigate internal stakeholder networks
- Strong technical ability in communication tools
- Awareness of cultural factors in communication
Preferred Skills:
- Indesign, Photoshop, Illustrator knowledge
- Experience in the mining or related industries
ASSUMPTION: Candidates should have a strong background in corporate brand management and excellent communication skills to excel in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a role of this level in London)
Benefits:
- Competitive benefits package
- Learning and growth opportunities
- Safety-focused work environment
- Inclusive and diverse workplace
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a role of this level in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Anglo American is a leading global mining company, producing essential metals and minerals for modern life. They operate in various commodities, including diamonds, platinum, copper, and iron ore.
Company Size: Anglo American has 1,001-5,000 employees globally, providing a large and diverse work environment.
Founded: Anglo American was founded in 1917, with a rich history in the mining industry.
Company Description:
- Anglo American is a global leader in mining and a major producer of diamonds, platinum, copper, and other metals and minerals.
- The company operates in various countries and has a strong commitment to safety, sustainability, and responsible mining practices.
- Anglo American aims to lead the industry by pursuing ever safer ways of working, demonstrating integrity, and showing care and respect for people and the planet.
Company Specialties:
- Mining and processing of diamonds, platinum, copper, and other metals and minerals
- Sustainable and responsible mining practices
- Global operations and a diverse workforce
Company Website: http://www.e6.com
ASSUMPTION: Anglo American's global presence and diverse product portfolio provide unique opportunities for career growth and development within the mining industry.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in brand management or a related field.
Reporting Structure: The Brand & Reputation Specialist will report directly to the Marketing Communication Manager and work closely with the broader communication team.
Work Arrangement: This is an on-site role based in London, with the possibility of occasional remote work.
Growth Opportunities:
- Progression to a senior role within the marketing and communications team
- Expanding responsibilities across multiple brands or regions
- Developing expertise in specific areas, such as campaign management or stakeholder engagement
ASSUMPTION: This role offers opportunities for professional growth and development within Anglo American's marketing and communications team.
🌍 Location & Work Environment
Office Type: Anglo American's London office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): 17 Charterhouse Street, London, EC1N 6RA, United Kingdom
Geographic Context:
- London is a global hub for finance, technology, and creative industries, providing ample networking and professional development opportunities.
- The city offers a diverse cultural scene, with numerous museums, galleries, and entertainment options.
- London has a temperate maritime climate, with mild winters and warm summers.
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. Flexible working arrangements may be available.
ASSUMPTION: The London office provides a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager and team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Brand management and communication skills
- Project management and organizational skills
- Cultural awareness and adaptability
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant brand management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Anglo American's brand and values
- Prepare examples of successful brand campaigns or initiatives you have led or contributed to
ATS Keywords: Brand management, reputation management, marketing communication, stakeholder engagement, project management, communication skills, visual identity, digital asset management, budget management, cultural awareness
ASSUMPTION: The interview process will focus on assessing the candidate's brand management skills, cultural fit, and alignment with Anglo American's values and goals.
🛠️ Tools & Technologies
- Indesign, Photoshop, Illustrator (preferred)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Communication and collaboration platforms (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with industry-standard communication and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety: Anglo American prioritizes the safety of its employees and the environment
- Integrity: The company upholds high ethical standards and acts with honesty and transparency
- Respect: Anglo American values diversity and inclusion, fostering a culture of respect and collaboration
Work Style:
- Collaborative: The company encourages teamwork and cross-functional collaboration
- Adaptable: Anglo American values employees who can adapt to changing circumstances and embrace new challenges
- Results-driven: The company expects employees to deliver high-quality work and achieve their goals
Self-Assessment Questions:
- How do you ensure that your work aligns with Anglo American's commitment to safety and sustainability?
- Can you provide an example of a time when you had to adapt to a significant change in your work environment or project scope?
- How do you approach building and maintaining strong, productive relationships with stakeholders from diverse backgrounds and cultures?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with Anglo American's values and a willingness to embrace the company's work style.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Balancing strategic brand development with day-to-day brand maintenance and support
- Adapting to a large, global organization with diverse teams and cultures
- Working in a fast-paced, dynamic environment with tight deadlines and changing priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and collaborate with diverse teams.
📈 Similar Roles Comparison
- Compared to related roles in other industries, this position places a greater emphasis on managing reputation and brand consistency across a global organization
- In the mining industry, this role is unique in its focus on brand and reputation management, as opposed to more technical or operational roles
- Career progression in this role may involve expanding responsibilities across multiple brands or regions, or specializing in specific areas, such as campaign management or stakeholder engagement
ASSUMPTION: This role offers unique opportunities for career growth and development within the mining industry, with a focus on brand and reputation management.
📝 Sample Projects
- Developing and implementing a global brand refresh strategy to enhance Anglo American's reputation and visual identity
- Managing a cross-functional team to produce a high-profile marketing campaign for a major product launch or event
- Conducting a comprehensive brand audit and analysis to identify areas for improvement and optimization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Brand & Reputation Specialist in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing and communications department?
- How does Anglo American support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Anglo American approach stakeholder engagement and management, particularly with regards to brand and reputation?
- What are the most rewarding aspects of working in brand and reputation management at Anglo American?
ASSUMPTION: These questions will help candidates better understand the role, team dynamics, and career growth opportunities within Anglo American.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant brand management experience and skills
- Prepare examples of successful brand campaigns or initiatives you have led or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
