📌 Core Information
🔹 Job Title: Brand & Shopper Activation Manager
🔹 Company: Kenvue
🔹 Location: Warsaw, Poland (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Brand Management / Trade Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid option (3 days from home)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and executing annual strategic and operating plans for Skin Care brands, mainly NEUTROGENA®.
- Driving consumer, shopper, and customer activation agendas (offline & online) for respective brand(s).
- Conducting and coordinating trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales.
- Collaborating with global marketing teams, sales, demand planning, co-packing, business intelligence, and external agencies.
ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving brand performance and customer satisfaction.
📋 Key Responsibilities
✅ Develop, implement, and execute annual strategic and operating plans for Skin Care brands, mainly NEUTROGENA®.
✅ Drive consumer, shopper, and customer activation agenda (offline & online) for respective brand(s).
✅ Conduct and coordinate trade marketing projects, including preparation of POS materials & digital assets and their implementation at point of sales.
✅ Post-evaluation of activities, research studies, advertising campaigns & customer’s promotions.
✅ Budget planning & management.
✅ On-going overview of competitors’ activities (media and in-store) in the segment.
✅ Effective collaboration with the agencies (media house, advertising agencies – ATL, BTL, research agencies, PR agency, POS agencies).
✅ Best in class customer cooperation, including category meetings & customer workshops.
✅ Close cooperation with other departments: Global Marketing Team, Sales, Demand Planning, Co-packing, Business Intelligence.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive brand success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 4 years of experience on similar position (Brand Management / Trade Marketing) in FMCG industry.
Required Skills:
- Knowledge of digital marketing.
- Experience in working with external agencies and service providers.
- Analytical & financial skills with knowledge of P&L, ROIs.
- Strong communication and presentations skills.
- Very good organizational skills, including the ability to manage multiple tasks simultaneously & setting priorities.
- High level of inner motivation & proactive approach.
Preferred Skills:
- Experience in the personal care or beauty industry.
- Fluency in additional languages (e.g., German, French).
ASSUMPTION: Candidates with experience in brand management, trade marketing, or a related field within the FMCG industry are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between PLN 15,000 - 20,000 gross per month, based on industry standards for a mid-level Brand Manager in Poland. Final offer will be determined based on experience and qualifications.
Benefits:
- Private medical care.
- Life insurance.
- Sports card.
- Competitive compensation package + bonus.
- Hybrid working model (Warsaw-based, 2–3 days from home).
- Opportunities for international exposure and cross-functional collaboration.
Working Hours: Full-time, typically 40 hours per week. Flexible hours may be available based on team needs and individual arrangements.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kenvue operates in the Personal Care Product Manufacturing industry, with a focus on consumer health and beauty products.
Company Size: Kenvue is a large organization with over 10,000 employees globally, providing ample opportunities for growth and collaboration.
Founded: Kenvue was founded in 2023, bringing together iconic brands such as NEUTROGENA®, LISTERINE®, and JOHNSON’S® under one roof.
Company Description:
- Kenvue is the world’s largest pure-play consumer health company by revenue.
- Built on more than a century of heritage and propelled forward by science, our iconic brands are recommended by health care professionals and can be trusted by consumers who use our products to improve their daily lives.
- Our team members share a digital-first mindset, with an approach to innovation grounded in deep human insights and work every day to earn a place for our products in consumers’ hearts and homes.
Company Specialties:
- Consumer Health.
- CPG (Consumer Packaged Goods).
- Essential Health.
- Skin Health & Beauty.
- Self Care.
- Digital.
- Brand Marketing.
- Supply Chain.
- Retail Health.
- Consumer Health Products.
- Consumer Packaged Goods.
Company Website: kenvue.com
ASSUMPTION: Kenvue's large size and global presence offer opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, with opportunities for growth and progression within the organization.
Reporting Structure: The Brand & Shopper Activation Manager reports to the Brand & Shopper Activation Lead and works closely with global marketing teams, sales, demand planning, co-packing, business intelligence, and external agencies.
Work Arrangement: This role operates on a hybrid basis, with 2-3 days working from home and the remainder in the Warsaw office.
Growth Opportunities:
- Progression to a senior role within the Brand & Shopper Activation team or other departments.
- Expansion into new markets or brands as the company continues to grow.
- Cross-functional projects and collaborations to gain diverse experience and skills.
ASSUMPTION: The hybrid work arrangement and growth opportunities make this role an attractive option for candidates seeking a balance between work-life integration and career advancement.
🌍 Location & Work Environment
Office Type: Kenvue's Warsaw office is a modern, collaborative workspace designed to facilitate teamwork and innovation.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, offering a vibrant cultural scene, rich history, and numerous employment opportunities.
- The city is well-connected by public transportation, making it easy to commute to and from the office.
- Warsaw is home to a diverse international community, providing a multicultural work environment.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours available based on team needs and individual arrangements.
ASSUMPTION: Warsaw's vibrant culture, strong job market, and international community make it an attractive location for professionals seeking a dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interviews with the hiring manager and relevant team members.
- Final round interviews, potentially including a case study or presentation.
Key Assessment Areas:
- Candidates' understanding of the FMCG industry and brand management.
- Problem-solving skills and strategic thinking.
- Communication and presentation skills.
- Cultural fit and alignment with Kenvue's values.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic approach to brand management.
- Research Kenvue's brand portfolio and understand the competitive landscape for the Skin Care category.
ATS Keywords: Brand Management, Trade Marketing, FMCG, Digital Marketing, Consumer Activation, Shopper Marketing, P&L, ROI, POS, Agency Collaboration, Cross-Functional Teams, Global Marketing, Skin Care, NEUTROGENA®
ASSUMPTION: A strong understanding of the FMCG industry, brand management, and digital marketing will be essential for success in this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Project management tools (e.g., Asana, Trello, Microsoft Project).
- Data analysis tools (e.g., Excel, Google Analytics, Tableau).
- Marketing automation tools (e.g., Marketo, HubSpot, Salesforce).
ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing tools is required for this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in everything we do.
- Innovative: We dare to challenge the status quo and think differently.
- Collaborative: We work together to achieve more than any one of us could alone.
- Accountable: We take personal responsibility for our actions and their outcomes.
Work Style:
- Data-driven: We make decisions based on insights and evidence.
- Agile: We adapt quickly to change and embrace new opportunities.
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- Do you share Kenvue's patient-centered approach and commitment to improving lives?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who align with Kenvue's values and work style will be most successful in this role.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events, trade shows, or meetings with external partners.
- Managing multiple projects and deadlines may be challenging, requiring strong organizational skills and time management.
- The role involves working with external agencies, which may require additional communication and coordination efforts.
- The competitive nature of the FMCG industry may present challenges in driving brand performance and market share.
ASSUMPTION: Strong organizational skills, effective communication, and a proactive approach will be essential for overcoming these challenges.
📈 Similar Roles Comparison
- Compared to other Brand Manager roles, this position places a stronger emphasis on trade marketing and customer activation, requiring a broader skill set and more cross-functional collaboration.
- In the FMCG industry, this role is typical for a mid-level brand manager, with opportunities for growth and progression within the organization.
- Career paths for successful Brand & Shopper Activation Managers may include progression to senior roles within the brand team, expansion into new markets or brands, or transition into other departments such as sales or marketing strategy.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry will help candidates determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Developing and executing a trade marketing campaign to drive sales and market share for NEUTROGENA® in the Polish market.
- Conducting a customer segmentation study to inform brand positioning and communication strategies for Skin Care brands.
- Collaborating with global marketing teams to launch a new product or line extension for NEUTROGENA® in the European market.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Brand & Shopper Activation Manager within Kenvue.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand & Shopper Activation team?
- How does Kenvue support the growth and development of its employees, particularly in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Kenvue measure the success of its brand managers, and what are the key performance indicators (KPIs) for this role?
- What are the biggest challenges facing the Skin Care category in the Polish market, and how can this role contribute to overcoming them?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, including specific examples of brand management, trade marketing, and digital marketing achievements.
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and strategic approach to brand management.
- Research Kenvue's brand portfolio and understand the competitive landscape for the Skin Care category.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
