Brand, Social & PR Manager

📌 Core Information 🔹 Job Title: Brand, Social & PR Manager 🔹 Company: AccorCorpo 🔹 Location: London, England, United Kingdom 🔹 Job Type: Full-time 🔹 Category: Hospitality 🔹 Date Posted: 2025-07-28 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: - Developing and executing content and social media strategy for Ennismore's channels - Managing day-to-day social media engagement and scheduling - Curating digital assets and maintaining internal communication channels - Collaborating with stakeholders to create compelling content and stories - Supporting the Chief Marketing & Culture Officer on special projects

ASSUMPTION: This role requires a high level of creativity, organization, and digital savviness. It involves working closely with various teams and stakeholders, so strong communication and collaboration skills are essential.

📋 Key Responsibilities ✅ Develop and execute the overarching content and social media strategy for Ennismore's internal and external channels ✅ Manage day-to-day scheduling, posting, and engagement across global social platforms ✅ Keep the Ennismore website regularly updated with fresh content and stories ✅ Source and write stories in line with the content strategy, working with brand teams and internal stakeholders ✅ Draft press releases for Ennismore brand signings, openings, and corporate announcements ✅ Curate and manage digital assets across the business, ensuring central asset folders are up to date and accessible ✅ Maintain and update internal communication channels, drive campaigns, and support internal storytelling ✅ Create and distribute monthly reports covering PR, social media, and internal communications activities ✅ Ensure Ennismore brand material is kept up to date and distributed to relevant teams ✅ Work with relevant stakeholders to produce quarterly All Hands hosted by Ennismore's Co-CEOs ✅ Support in collating and drafting content for various Accor initiatives, including its various websites and campaigns ✅ Assist the Chief Marketing & Culture Officer on special projects and strategic initiatives

ASSUMPTION: This role involves a mix of strategic planning, day-to-day execution, and collaboration with various teams. It requires a balance of creativity, attention to detail, and strong organizational skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 5+ years in social media, PR, and/or brand content, ideally in hospitality, lifestyle, media, or creative industries

Required Skills:

• Excellent copywriting skills and a knack for turning complex ideas into engaging content
• Fluency in managing social media platforms, CMS systems, and web updates
• Strong organizational skills and the ability to thrive in a fast-paced, collaborative environment
• Confidence working with senior stakeholders and representing the brand voice across internal and external communications
• Experience in drafting press releases and understanding the rhythm of corporate communications

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello)
• Familiarity with SEO best practices
• Knowledge of the hospitality industry

ASSUMPTION: While a degree in a related field is preferred, equivalent experience and a strong portfolio may be considered. Relevant industry experience is crucial for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £55,000 per annum (based on industry standards for a similar role in London)

Benefits:

• 25 days holiday (and bank holidays)
• Pension and life insurance
• Health cash plan
• Excellent discounts across the entire Ennismore group
• Extra time off to volunteer with one of their partner charities
• Cycle to work scheme
• Enhanced Family Leave
• Nursery Scheme Salary Sacrifice

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM with flexibility for special projects and events

ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role in London. The final offer may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights 🔍 Company Context

Industry: Hospitality. AccorCorpo is part of the Accor group, a world-leading travel & lifestyle group offering unique experiences in more than 4,900 hotels and resorts throughout over 110 countries.

Company Size: 10,001+ employees. This means there are many opportunities for career growth and diverse experiences within the organization.

Founded: 1967. Accor was founded in France and has since grown into a global hospitality leader.

Company Description:

• AccorCorpo is a leading travel & lifestyle group offering unique experiences in more than 4,900 hotels and resorts throughout over 110 countries.
• They offer a wide range of brands from luxury to economy, including Fairmont, Sofitel, Pullman, Novotel, Mercure, ibis, and many more.
• AccorCorpo is committed to sustainable development and responsible business practices.

Company Specialties:

• Hotels and resorts
• Food & Beverage
• Conference venues
• Loyalty programs

Company Website: https://www.accor.com/

ASSUMPTION: AccorCorpo's extensive global presence and diverse brand portfolio offer unique opportunities for career growth and exposure to various aspects of the hospitality industry.

📊 Role Analysis

Career Level: Mid-level to senior. This role offers the opportunity to make a significant impact on Ennismore's brand and communications strategy.

Reporting Structure: This role reports to the VP of Culture & Corporate Communications and works closely with the Group Chief Culture & Marketing Officer.

Work Arrangement: On-site, with flexibility for remote work when needed. This role requires regular presence in the London office to collaborate with teams and stakeholders.

Growth Opportunities:

• Potential to work on special projects and strategic initiatives with the Chief Marketing & Culture Officer
• Opportunities to collaborate with various teams and brands within the Accor group
• Possibility to progress to a more senior role within the brand and communications team or across the organization

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and collaboration with senior stakeholders, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in London

Office Location(s): London, United Kingdom

Geographic Context:

• London is a vibrant, multicultural city with a thriving hospitality industry
• The office is located in a central area with easy access to public transportation
• London offers a wide range of cultural, social, and recreational activities

Work Schedule: Full-time, typically Monday to Friday, with flexibility for special projects and events

ASSUMPTION: The London office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• In-person or video interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• Creativity and storytelling abilities
• Digital savviness and social media management skills
• Organizational skills and attention to detail
• Collaboration and communication skills
• Alignment with Ennismore's brand and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your portfolio or examples of your work, if applicable
• Prepare for behavioral and scenario-based interview questions that focus on your creativity, problem-solving, and collaboration skills
• Research Ennismore and AccorCorpo to demonstrate your understanding of the company and its values

ATS Keywords: Social Media, PR, Brand Content, Content Strategy, Storytelling, Engagement, CMS Management, Asset Management, Collaboration, Stakeholder Management, Press Releases, Internal Communications, Campaign Management

ASSUMPTION: The interview process for this role will likely focus on assessing the candidate's creativity, digital savviness, and ability to work collaboratively with various teams and stakeholders.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Content management systems (e.g., WordPress, Drupal)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Canva, Adobe Creative Suite)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.

👔 Cultural Fit Considerations

Company Values:

• Passion for service
• Respect for others
• Integrity
• Excellence
• Spirit of conquest

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and proactive
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with senior stakeholders and representing a brand voice?
• Do you have a strong sense of creativity and a knack for turning complex ideas into engaging content?

ASSUMPTION: AccorCorpo values candidates who are passionate, respectful, and committed to delivering excellence in their roles. They seek individuals who can thrive in a collaborative and adaptable work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing strategic planning with day-to-day execution
• Working with various teams and stakeholders, each with their own priorities and expectations
• Adapting to the fast-paced and dynamic nature of the hospitality industry

ASSUMPTION: This role may present challenges in terms of workload, prioritization, and collaboration. However, these challenges can also provide opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is similar to a Senior Communications Manager or Brand Manager in a hospitality or lifestyle company
• However, this role places a stronger emphasis on social media management and digital asset curation
• Career progression may involve moving into a more senior communications or marketing role within the organization or across the hospitality industry

ASSUMPTION: While this role shares similarities with other communications and brand management positions, its unique focus on social media and digital assets sets it apart.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new hotel brand
• Creating a content strategy for Ennismore's internal communications channels
• Curating and managing digital assets for a major brand re-launch

ASSUMPTION: These sample projects are intended to provide insight into the types of initiatives and campaigns the successful candidate may work on in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader communications and marketing strategy for Ennismore?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the brand and communications team collaborate with other departments within Ennismore and the wider Accor group?
• What opportunities are there for professional growth and development within this role and the organization?
• How does AccorCorpo support work-life balance for its employees?

ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the organization, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and scenario-based interview questions that focus on your creativity, problem-solving, and collaboration skills
• Research Ennismore and AccorCorpo to demonstrate your understanding of the company and its values
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.