📌 Core Information
🔹 Job Title: Brand Specialist
🔹 Company: B&S Group
🔹 Location: Dordrecht, Zuid-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (4 days on-site)
🔹 Category: Marketing & Branding
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 4-5+ years
🔹 Remote Status: On-site (with 1 day remote work option)
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategies for global impact
- Managing product launches and marketing plans
- Collaborating with cross-functional teams for campaign success
- Representing A-brands and King of Reach identity
ASSUMPTION: This role requires a proactive, strategic mindset with strong project management skills and the ability to manage multiple brand portfolios across various channels.
📋 Key Responsibilities
✅ Lead local execution of product introductions, re-launches, and market entries with flawless activations across all touchpoints
✅ Develop and implement annual brand and marketing plans in collaboration with commercial, procurement, and supplier teams
✅ Create campaigns and content that resonate digitally, in-store, via PR, and social media, always aligned with market, brand, and moment
✅ Design in-store promotional strategies that stimulate impulse purchases and enhance client interaction
✅ Confidently present and pitch brands to clients, suppliers, and senior stakeholders with clarity and flair
✅ Monitor and maintain A-brand relationships and strengthen King of Reach identity
✅ Work closely with sales, procurement, and supply chain teams to ensure campaign success
✅ Manage budget for impactful and cost-effective activations
✅ Stay updated on trends, tools, and market shifts to keep brands ahead of the curve
ASSUMPTION: This role involves a high degree of autonomy and responsibility, requiring strong self-management and prioritization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5+ years in brand activation, trade marketing, or commercial roles
Required Skills:
- Proven ability to manage brand portfolios across multiple channels and regions
- Confident presentation skills and stakeholder influence
- Strong project management skills: planning, executing, and delivering results
- Entrepreneurial mindset with a proactive approach to opportunities
- Clear, persuasive communication style with excellent English (Dutch is a plus)
- Resilience and drive to perform in a fast-changing environment
Preferred Skills:
- Experience in the FMCG sector
- Fluency in additional languages
- Digital marketing and social media expertise
ASSUMPTION: Candidates with experience in brand management, trade marketing, or related fields will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (based on experience and industry standards for the Netherlands)
Benefits:
- Annual fixed Christmas bonus and performance-based bonus
- 25 vacation days with the option to buy or earn extra days
- Travel expense reimbursement or home work allowance
- 1 day remote work per week
- Pension plan with 2/3 of the premium paid by the company
- Training and development opportunities
- Mental health coaching programs
- Collective insurance participation
- Free gym access and bicycle plan
Working Hours: 40 hours per week, with flexible working hours and the option to work from home 1 day per week
ASSUMPTION: The salary range is estimated based on industry standards for marketing and branding roles in the Netherlands, considering the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: International Trade and Development, with a focus on consumer goods and technology
Company Size: 1,001-5,000 employees, offering a dynamic and diverse work environment
Founded: The B&S Group was founded in Luxembourg, with a history of growth and innovation in the consumer goods industry
Company Description:
- B&S Group is a tech company that connects suppliers, logistics partners, wholesalers, retailers, and consumers worldwide
- The company partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics
- B&S Group provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions
Company Specialties:
- Consumer goods
- Technology
- International trade and development
Company Website: http://www.bs-group-sa.com
ASSUMPTION: B&S Group's focus on technology and international trade sets it apart in the consumer goods industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and progression within the marketing department
Reporting Structure: The Brand Specialist reports directly to the Brand Manager and collaborates with various teams, including sales, procurement, and supply chain
Work Arrangement: Hybrid, with 4 days on-site and 1 day remote work per week
Growth Opportunities:
- Progression to Senior Brand Manager or similar roles within the marketing department
- Expansion into international markets or new product categories
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers strong growth potential within the marketing department and the broader organization, as B&S Group continues to expand its international presence.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities, including a gym and bicycle plan
Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands
Geographic Context:
- Dordrecht is a mid-sized city in the South Holland province of the Netherlands
- The city offers a mix of urban and suburban living, with easy access to Amsterdam and other major cities
- Dordrecht is known for its rich history, cultural attractions, and vibrant food and drink scene
Work Schedule: Standard office hours with flexible working hours and the option to work from home 1 day per week
ASSUMPTION: Dordrecht offers a high quality of life, with a mix of urban and suburban living, and easy access to cultural attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Brand management and strategy skills
- Project management and organizational skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns or projects you've led
- Research B&S Group and the consumer goods industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Brand Specialist, Brand Activation, Trade Marketing, Commercial Roles, Project Management, Presentation Skills, Stakeholder Influence, Strategic Thinking, Creative Collaboration, Market Analysis, Campaign Creation, Budget Management, Communication Skills, Resilience, Entrepreneurial Mindset, Digital Marketing, In-Store Promotions
ASSUMPTION: B&S Group's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking, creativity, and commercial acumen.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation and analytics tools (e.g., Google Analytics, Hootsuite, Mailchimp)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Collaboration and teamwork
- Customer focus
- Integrity and respect
- Sustainability and responsibility
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and resilient
Self-Assessment Questions:
- How do you embody B&S Group's entrepreneurial spirit in your daily work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and focused in a fast-changing, dynamic work environment?
ASSUMPTION: B&S Group values employees who are proactive, collaborative, and results-driven, with a strong entrepreneurial spirit and a customer-focused mindset.
⚠️ Potential Challenges
- Managing multiple brand portfolios across various channels and regions
- Balancing strategic thinking with day-to-day execution and project management
- Working effectively with diverse stakeholders, including clients, suppliers, and senior leadership
- Adapting to a fast-changing work environment and market trends
ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Brand Manager vs. Brand Specialist: Brand Manager role focuses more on strategic planning and team leadership, while Brand Specialist is more hands-on and execution-focused
- Trade Marketing vs. Brand Management: Trade marketing roles focus on in-store promotions and channel-specific strategies, while brand management encompasses the entire brand portfolio and customer experience
- Commercial Roles: Brand Specialist role requires a strong commercial mindset and the ability to drive results through strategic brand activation
ASSUMPTION: This role combines elements of brand management, trade marketing, and commercial roles, offering a unique opportunity for candidates with diverse experience and skills.
📝 Sample Projects
- Developing and executing a global marketing campaign for a new product launch
- Managing the rebranding of an established consumer goods company
- Creating and implementing an in-store promotional strategy to boost sales for a specific product category
ASSUMPTION: These sample projects demonstrate the strategic, creative, and execution-focused nature of the Brand Specialist role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for King of Reach and B&S Group?
- What are the key priorities for the first 90 days in this role?
- How does B&S Group support the professional development and growth of its marketing team members?
- What are the most challenging aspects of working with diverse stakeholders, and how can I best prepare for these challenges?
- How does B&S Group foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: These questions demonstrate a proactive and strategic mindset, as well as a strong interest in the role and the company's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through http://www.bs-group-sa.com/careers
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns or projects you've led
- Research B&S Group and the consumer goods industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
