📌 Core Information
🔹 Job Title: Brand Specialist
🔹 Company: JT International S.A.
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time, Hybrid (3 office days per week)
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site (with hybrid option)
🚀 Job Overview
Key aspects of this role include:
- Supporting brand strategies and programs, and following up on their implementation in the market.
- Transforming great plans into awesome in-trade executions as part of an agile marketing pool.
- Learning and growing in a dynamic and multinational environment.
- Collaborating with cross-functional project teams to achieve top-notch marketing activations.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on continuous learning and development.
📋 Key Responsibilities
✅ Implement, improve, and execute top-notch marketing activations while incorporating long-term strategy.
✅ Coordinate the development of POS materials and prepare all administrative documents related to the brand.
✅ Collaborate with cross-functional project teams to achieve marketing activations.
✅ Monitor and evaluate marketing activities, including budget responsibility and understanding the competition in the market.
✅ Challenge the status quo and constantly develop oneself.
ASSUMPTION: This role requires a strong focus on both strategic planning and tactical execution, with a continuous emphasis on learning and improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field.
Experience: Some experience in a similar role is required.
Required Skills:
- Proven experience in marketing, with a focus on brand management.
- Excellent presentation skills.
- Fluency in Hungarian and English.
- Strong MS Excel and PowerPoint knowledge and skills.
Preferred Skills:
- Experience in the tobacco industry or a related field.
- Knowledge of the local market and consumer trends.
ASSUMPTION: Candidates with relevant experience in brand management and a strong academic background in marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (based on experience and market rates for a similar role in Budapest).
Benefits:
- Certified TOP EMPLOYER in the Czech Republic, Hungary, and Slovakia.
- Unique company culture of belonging, positive energy, caring, and trust.
- Competitive salary and benefits, including premium medical care, life insurance, and contribution to supplementary pension schemes.
- Flexible ways of working, including flexible work time and allowances for home working costs.
- Wellbeing program addressing work-life balance, physical, mental, social, and financial health.
- Family Leave benefit to support employees who become parents.
- Individual support to employees in specific life situations.
- Opportunities to actively participate in initiatives promoting an inclusive work environment.
- Ongoing development opportunities in a multinational environment.
Working Hours: 40 hours per week, with flexible work time options.
ASSUMPTION: The salary range provided is an estimate based on market rates for a similar role in Budapest. Actual compensation may vary based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: JTI operates in the tobacco manufacturing industry, with a focus on creating fulfilling moments and a better future for consumers.
Company Size: JTI has 10,001+ employees globally, with a presence in 130 countries.
Founded: JTI was founded in 1907 as a subsidiary of Japan Tobacco Inc.
Company Description:
- JTI is a global tobacco company with a strong focus on innovation and consumer choice.
- The company offers a wide range of products, including cigarettes, cigars, and tobacco heating products.
- JTI is committed to creating a better future for consumers, employees, and society as a whole.
Company Specialties:
- Supply Chain
- Marketing
- Corporate Affairs
- Regulatory Affairs
- Agricultural Operations
- Research & Development
- Human Resources
- Graduates and Interns
Company Website: jti.com
ASSUMPTION: JTI's global presence and commitment to innovation make it an attractive employer for marketing professionals seeking international career opportunities.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing function.
Reporting Structure: The Brand Specialist will report directly to the Marketing Manager and collaborate with cross-functional project teams.
Work Arrangement: This role is hybrid, with employees working on-site for three days per week and remotely for two days.
Growth Opportunities:
- Rotation within the marketing function to gain diverse experience.
- International assignments to work on global projects or in other JTI markets.
- Career progression into senior marketing roles or other functions within the organization.
ASSUMPTION: This role offers strong growth potential for candidates looking to build a career in marketing within a global organization.
🌍 Location & Work Environment
Office Type: JTI's Budapest office is a modern, barrier-free workspace designed to accommodate employees with diverse needs.
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of over 1.7 million.
- The city is known for its vibrant culture, rich history, and beautiful architecture.
- Budapest offers a high quality of life, with affordable living costs compared to other European capitals.
Work Schedule: Employees work 40 hours per week, with flexible work time options and the opportunity to work remotely for two days per week.
ASSUMPTION: Budapest offers an attractive work-life balance, with a vibrant cultural scene and affordable living costs, making it an appealing location for young professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the JTI careers portal.
- Phone or video screening to assess language skills and cultural fit.
- In-depth interview with the hiring manager and a member of the HR team to discuss the role, responsibilities, and career growth opportunities.
- Final interview with the Marketing Manager to discuss the role's fit within the team and the organization.
Key Assessment Areas:
- Marketing knowledge and experience.
- Language skills in Hungarian and English.
- Presentation skills and ability to communicate effectively.
- Cultural fit and alignment with JTI's values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your previous marketing activations and their outcomes.
- Research JTI's company culture and values to demonstrate your cultural fit.
ATS Keywords: Brand management, marketing activations, POS materials, administrative documents, budget responsibility, competition analysis, presentation skills, Hungarian language, English language, MS Excel, PowerPoint
ASSUMPTION: JTI's application process is designed to assess candidates' marketing knowledge, language skills, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Social media platforms (e.g., Facebook, Instagram, LinkedIn)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and marketing automation tools, with the opportunity to learn and utilize other technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Freedom
- Choice
- Responsibility
- Respect
- Integrity
Work Style:
- Collaborative and agile
- Focused on continuous learning and improvement
- Results-driven and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative environment that emphasizes continuous learning and improvement?
- Are you comfortable working with cross-functional teams to achieve marketing activations?
- Do you have a strong sense of responsibility and accountability for your work?
ASSUMPTION: JTI's company culture emphasizes freedom, choice, and responsibility, with a focus on creating a fulfilling work environment that supports employee growth and development.
⚠️ Potential Challenges
- The fast-paced nature of the marketing function may require employees to adapt quickly to changes and new priorities.
- The role may involve working with tight deadlines and managing multiple projects simultaneously.
- The tobacco industry is subject to strict regulations and public scrutiny, which may impact the role and the organization.
- The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
ASSUMPTION: These challenges can be overcome through strong communication, time management, and adaptability, as well as a commitment to JTI's values and mission.
📈 Similar Roles Comparison
- Brand Specialist vs. Marketing Coordinator: The Brand Specialist role focuses more on strategic planning and brand management, while the Marketing Coordinator role is more focused on tactical execution and event planning.
- Brand Specialist vs. Marketing Manager: The Brand Specialist role reports to the Marketing Manager and focuses on implementing marketing activations, while the Marketing Manager role is responsible for strategic planning, team leadership, and budget management.
- Career Path: Brand Specialist → Marketing Coordinator → Marketing Manager → Senior Marketing Manager → Marketing Director
ASSUMPTION: These role comparisons provide a useful framework for understanding the Brand Specialist role's responsibilities, reporting structure, and career growth opportunities within JTI's marketing function.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product in the Hungarian market.
- Conducting market research to assess consumer preferences and trends in the tobacco industry.
- Collaborating with cross-functional teams to create and distribute POS materials for a major retail client.
ASSUMPTION: These sample projects illustrate the Brand Specialist role's responsibilities and the opportunity to work on diverse, high-impact initiatives within JTI's marketing function.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing function?
- How does JTI support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does JTI approach diversity, equity, and inclusion in the workplace?
- What are the most challenging aspects of working in the tobacco industry, and how does JTI address these challenges?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, team dynamics, and career growth opportunities, as well as JTI's approach to diversity, equity, and inclusion in the workplace.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your previous marketing activations and their outcomes.
- Research JTI's company culture and values to demonstrate your cultural fit.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
