📌 Core Information
🔹 Job Title: Brand Specialist
🔹 Company: B&S Group
🔹 Location: Dordrecht, Zuid-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Brand Management
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading local product launches and activations for iconic A-brands and King of Reach
- Managing brand strategies that deliver commercial results worldwide
- Collaborating with internal teams and external stakeholders
- Creating and executing campaigns across various touchpoints and channels
ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on strategic thinking, doortastend action, and effective communication.
📋 Key Responsibilities
✅ Lead local execution of product launches, re-launches, and market entries, ensuring flawless activation across all touchpoints
✅ Develop and implement annual brand and marketing plans in collaboration with commercial, procurement, and supplier teams
✅ Create and execute campaigns that resonate digitally, in-store, via PR, and social media, always aligned with market, brand, and moment
✅ Design in-store promotional strategies that stimulate impulse purchases and enhance client interaction
✅ Confidently represent and pitch brands to clients, suppliers, and senior stakeholders with clarity and flair
✅ Monitor and maintain A-brand relationships and strengthen King of Reach's own identity
✅ Work closely with sales, procurement, and supply chain teams to ensure campaign success
✅ Manage budget effectively, ensuring impactful and efficient activations
✅ Stay up-to-date with trends, tools, and market shifts to keep brands ahead of the curve
ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5+ years in brand activation, trade marketing, or commercial roles
Required Skills:
- Proven ability to manage brand portfolios across multiple channels and regions
- Strong presentation and stakeholder management skills
- Excellent project management skills, with a track record of planning, executing, and delivering results
- Entrepreneurial mindset with a proactive approach to identifying opportunities
- Clear, persuasive communication style with excellent command of English (Dutch is a plus)
- Resilience and drive to perform in a fast-paced, ever-changing environment
Preferred Skills:
- Experience working with A-brands in Duty-Free and Travel Retail channels
- Familiarity with the FMCG sector and its trends
- Proficiency in digital marketing and social media strategies
ASSUMPTION: Candidates with experience in brand management within the FMCG sector will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience level and industry standards)
Benefits:
- Good salary with annual fixed Christmas bonus and performance-based bonus
- 25 vacation days, with the option to buy or earn extra days
- Travel expense reimbursement for up to 75 km one-way commute or a home-working allowance
- One day per week remote work option
- Pension plan with 2/3 of the pension premium paid by the company
- Training and development opportunities tailored to the role and growth ambitions
- Coaching programs for mental health support
- Participation in collective insurance schemes, such as disability and survivor insurance
- Free gym access and bicycle plan with significant discounts
Working Hours: 40 hours per week, with flexible scheduling and the option to work from home one day per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for brand management roles with similar experience levels in the Netherlands.
📌 Applicant Insights
🔍 Company Context
Industry: International Trade and Development, with a focus on consumer goods and technology
Company Size: 1,001-5,000 employees, providing a large, diverse work environment with ample opportunities for growth and collaboration
Founded: The B&S Group was founded in 1995, with a history of growth and expansion in the international trade and development sector
Company Description:
- B&S Group is a tech company in the consumer goods industry, connecting suppliers, logistics partners, wholesalers, retailers, and consumers worldwide
- The company partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics to serve millions of consumers daily
- B&S Group provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions that enhance choice, speed up delivery, drive conversion, and increase reach
Company Specialties:
- Tech company and Fast-moving consumer goods
Company Website: http://www.bs-group-sa.com
ASSUMPTION: B&S Group's focus on technology and consumer goods provides a dynamic and innovative work environment, with ample opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior brand management role, with opportunities for growth and progression within the company
Reporting Structure: The Brand Specialist will report directly to the Brand Manager and collaborate with various internal teams, including sales, procurement, and supply chain
Work Arrangement: Hybrid work arrangement, with four days in the office and one day remote per week
Growth Opportunities:
- Progression to a senior brand management role or leadership position within the brand team
- Expansion into new markets or brand categories, providing opportunities for increased responsibility and learning
- Collaboration with international teams, offering exposure to diverse perspectives and global best practices
ASSUMPTION: This role offers significant growth potential, with opportunities for career advancement and skill development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee well-being and comfort
Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands
Geographic Context:
- Dordrecht is a city in the province of Zuid-Holland, located in the southwest of the Netherlands
- The city offers a mix of urban and suburban living, with a rich history and cultural heritage
- Dordrecht is well-connected by public transportation, with easy access to nearby cities and attractions
Work Schedule: Standard full-time workweek, with flexible scheduling and the option to work from home one day per week
ASSUMPTION: The office location in Dordrecht provides a convenient and accessible work environment, with ample opportunities for collaboration and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the brand team and relevant stakeholders
- Final interview with the brand director
Key Assessment Areas:
- Brand management skills and experience
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Prepare examples of successful brand campaigns or projects you've led in the past
- Research the company and its brand portfolio to demonstrate your understanding of the business and its goals
ATS Keywords: Brand Management, Brand Specialist, Brand Activation, Trade Marketing, Commercial Roles, Product Launches, Campaign Creation, Stakeholder Management, Strategic Thinking, Entrepreneurial Mindset, English, Dutch
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing brand management skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design and presentation tools (e.g., Adobe Creative Suite, Canva)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand team's preferences and the company's standard software suite.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity: Putting customers first in all aspects of the business
- Collaboration: Working together to achieve common goals and drive success
- Innovation: Embracing change and continuous improvement
Work Style:
- Dynamic and fast-paced work environment, with a focus on results and impact
- Collaborative and team-oriented culture, with a strong emphasis on cross-functional collaboration
- Entrepreneurial mindset, with a focus on identifying opportunities and driving growth
Self-Assessment Questions:
- How do you align with B&S Group's customer-centric approach to business?
- How do you thrive in a dynamic, collaborative work environment?
- What is your approach to identifying opportunities and driving growth in a brand management role?
ASSUMPTION: Cultural fit is a critical factor in the success of this role, with a strong emphasis on customer-centricity, collaboration, and innovation.
⚠️ Potential Challenges
- Managing multiple brand portfolios across various channels and regions
- Balancing strategic thinking with day-to-day execution and campaign management
- Adapting to a fast-paced, ever-changing work environment
- Collaborating effectively with diverse internal teams and external stakeholders
ASSUMPTION: This role presents unique challenges and opportunities for growth, with a focus on strategic thinking, adaptability, and effective collaboration.
📈 Similar Roles Comparison
- Compared to other brand management roles, this position offers a higher degree of autonomy and responsibility, with a focus on strategic thinking and campaign execution
- Within the FMCG sector, this role provides exposure to a wide range of brands and channels, with a focus on Duty-Free and Travel Retail
- Career progression in this role may follow a path towards senior brand management or leadership positions within the company
ASSUMPTION: This role offers unique opportunities for growth and development within the FMCG sector, with a focus on brand management and strategic thinking.
📝 Sample Projects
- Leading a product launch campaign for a new A-brand in the Duty-Free channel, including market research, campaign development, and execution
- Managing the rebranding of King of Reach, including market analysis, brand strategy development, and implementation
- Collaborating with the sales team to develop and execute an in-store promotional strategy for a key brand, driving impulse purchases and enhancing client interaction
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this brand management role, with a focus on strategic thinking, campaign execution, and collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand strategy for King of Reach and the broader B&S Group portfolio?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the brand team collaborate with other internal teams, such as sales, procurement, and supply chain?
- What opportunities are there for growth and development within the brand team and the broader B&S Group organization?
- How does B&S Group support work-life balance, and what resources are available to employees to maintain mental and physical well-being?
ASSUMPTION: These key questions will help applicants better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Prepare examples of successful brand campaigns or projects you've led in the past
- Research the company and its brand portfolio to demonstrate your understanding of the business and its goals
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
