Brand Specialist

📌 Core Information

🔹 Job Title: Brand Specialist

🔹 Company: B&S Group

🔹 Location: Dordrecht, Zuid-Holland, Netherlands

🔹 Job Type: Contract

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Leading local execution of product launches and activations across various channels
• Creating impactful brand strategies that drive commercial results globally
• Collaborating with internal teams and external stakeholders
• Managing a portfolio of iconic A-brands and the company's own brand, King of Reach

ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on strategic thinking, creative problem-solving, and effective communication.

📋 Key Responsibilities

✅ Lead local execution of product launches, re-launches, and market entries with flawless activation across all touchpoints

✅ Develop and implement annual brand and marketing plans in alignment with commercial, procurement, and supplier teams

✅ Create campaigns and content that resonate digitally, in-store, via PR, and social media, always aligned with market, brand, and moment

✅ Design in-store promotional strategies that stimulate impulse purchases and enhance customer interaction

✅ Confidently represent brands to clients, suppliers, and senior stakeholders with clarity and flair

✅ Monitor and maintain A-brand relationships and strengthen the King of Reach identity

✅ Collaborate with sales, procurement, and supply chain teams to ensure perfect campaign landings

✅ Manage budgets and ensure impactful activations that are smart and effective

✅ Stay updated on trends, tools, and market shifts to keep brands ahead of the curve

ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to prioritize effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5+ years in brand activation, trade marketing, or commercial brand roles

Required Skills:

• Proven ability to manage brand portfolios across multiple channels and regions
• Confident presentation and stakeholder influence skills
• Strong project management skills: planning, doing, and closing
• Entrepreneurial mindset: seeing opportunities and seizing them
• Clear, compelling communication style with excellent English proficiency (Dutch is a plus)
• Resilience and drive to perform in a fast-changing environment

Preferred Skills:

• Experience working with A-brands
• Familiarity with the duty-free and travel retail channels

ASSUMPTION: Candidates with experience in the FMCG sector or relevant industry knowledge may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and industry standards)

Benefits:

• Unique opportunity to step into the world of international brand building
• Work with top brands across diverse categories and channels
• Dynamic team with a blend of creativity and commercial focus
• Role with high autonomy and responsibility, where your contribution matters
• Possibility to help shape the next phase of the company's own brand, King of Reach
• Work environment where daring ideas are welcome, people are central, and every day counts

Working Hours: Full-time (40 hours per week) with the option to work from home one day per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Netherlands. The final salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: International Trade and Development

Company Size: 1,001-5,000 employees (Large organization with a global presence)

Founded: 1999 (as a tech company in the consumer goods industry)

Company Description:

• B&S Group is a tech company that connects suppliers, logistics partners, wholesalers, retailers, and consumers worldwide
• The company partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics
• B&S Group provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions

Company Specialties:

• Tech company and Fast-moving consumer goods

Company Website: http://www.bs-group-sa.com

ASSUMPTION: B&S Group is a large, international organization with a strong focus on technology and consumer goods. This role may offer opportunities for growth and exposure to various brands and markets.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth and progression

Reporting Structure: Reports directly to the Brand Manager and collaborates with cross-functional teams, including sales, procurement, and supply chain

Work Arrangement: Hybrid (4 days in-office, 1 day remote)

Growth Opportunities:

• Potential to take on more responsibility and leadership within the brand team
• Opportunities to work on international projects and gain global experience
• Possibility to contribute to the growth and development of the company's own brand, King of Reach

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and international organization.

🌍 Location & Work Environment

Office Type: Modern, international office environment

Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands

Geographic Context:

• Dordrecht is a city in the province of Zuid-Holland, located in the southwest of the Netherlands
• The city has a rich history and offers a mix of urban and suburban living
• Dordrecht is well-connected by public transportation and has easy access to major highways

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work from home one day per week

ASSUMPTION: The work environment at B&S Group is dynamic, international, and focused on innovation and growth. The company offers a modern office space and flexible working arrangements.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• In-person or video interview with the Brand Manager and a member of the brand team
• Final interview with the Head of Marketing

Key Assessment Areas:

• Cultural fit and alignment with company values
• Brand management and marketing skills
• Communication and presentation skills
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the role and the company's mission and values
• Prepare examples of your brand management and marketing achievements

ATS Keywords: Brand activation, trade marketing, brand portfolio management, campaign creation, stakeholder management, market analysis, presentation skills, project management, entrepreneurial mindset, commercial brand roles

ASSUMPTION: The application process at B&S Group is thorough and designed to assess the candidate's skills, experience, and cultural fit. Successful candidates will demonstrate a strong understanding of brand management and marketing, as well as excellent communication and presentation skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation tools (e.g., HubSpot, Marketo, Mailchimp)
• Social media management tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The Brand Specialist role requires proficiency in various marketing and project management tools. Familiarity with industry-standard software and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity: putting customers first in all decisions and actions
• Collaboration: working together to achieve common goals
• Innovation: continuously seeking new and better ways to do things

Work Style:

• Dynamic and fast-paced environment
• High degree of autonomy and responsibility
• Strong focus on results and performance

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment where no two days are the same?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong commercial mindset and a passion for driving results?

ASSUMPTION: B&S Group values candidates who are customer-focused, collaborative, and innovative. Successful candidates will demonstrate a strong work ethic, a results-driven mindset, and the ability to thrive in a dynamic and fast-paced environment.

⚠️ Potential Challenges

• Managing multiple brands and stakeholders simultaneously
• Balancing strategic thinking with day-to-day execution
• Working in a fast-changing and evolving market
• Adapting to a hybrid work environment with a mix of in-office and remote work

ASSUMPTION: The Brand Specialist role presents unique challenges and opportunities for growth and development. Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position requires a strong focus on trade marketing and in-store promotions
• This role offers the opportunity to work with a diverse portfolio of A-brands and the company's own brand, King of Reach
• Career progression may involve moving into a more senior brand management role or specializing in a specific brand or category

ASSUMPTION: The Brand Specialist role at B&S Group is unique in its focus on trade marketing and in-store promotions. Candidates should be prepared to work in a dynamic and fast-paced environment, with a strong focus on driving commercial results.

📝 Sample Projects

• Developing and executing a launch campaign for a new product in the duty-free channel
• Creating and implementing an in-store promotional strategy to drive impulse purchases for an existing brand
• Managing the rebranding of the company's own brand, King of Reach, and ensuring a smooth transition across multiple channels

ASSUMPTION: The Brand Specialist role involves a wide range of projects, from strategic brand development to tactical in-store promotions. Candidates should be prepared to work on diverse projects and adapt to the unique needs of each brand and channel.

❓ Key Questions to Ask During Interview

• Can you describe the brand team's structure and how this role fits within it?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of brand campaigns and activations?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: The interview process at B&S Group is an opportunity for candidates to learn more about the company, the role, and the team. Successful candidates will ask insightful questions and demonstrate their understanding of the brand management and marketing landscape.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your brand management and marketing achievements
• Follow up with the HR department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.