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Brand Specialist

B&S Group
Full-time
On-site
Dordrecht, Zuid-Holland, Netherlands
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Specialist

πŸ”Ή Company: B&S Group

πŸ”Ή Location: Dordrecht, Zuid-Holland, Netherlands

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing & Branding

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading brand strategies for international A-brands and King of Reach
  • Collaborating with cross-functional teams and external stakeholders
  • Managing product launches and marketing plans
  • Creating impactful campaigns across multiple touchpoints

ASSUMPTION: This role requires a proactive, strategic thinker with strong project management skills and excellent communication abilities.

πŸ“‹ Key Responsibilities

βœ… Lead local execution of product introductions, re-launches, and market entries, ensuring flawless activation across all touchpoints

βœ… Develop and implement annual brand and marketing plans in collaboration with commercial, purchasing, and supplier teams

βœ… Create campaigns and content that resonate digitally, in-store, via PR, and social media, always aligned with market, brand, and moment

βœ… Design in-store promotional strategies that stimulate impulse purchases and enhance customer interaction

βœ… Confidently represent brands to clients, suppliers, and senior stakeholders with clarity and flair

βœ… Monitor and maintain A-brand relationships and strengthen King of Reach's identity

βœ… Collaborate with sales, purchasing, and supply chain teams to ensure campaign success

βœ… Manage budgets and ensure impactful, efficient activations

βœ… Stay updated on trends, tools, and market shifts to keep brands ahead of the curve

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and resilience.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5+ years in brand activation, trade marketing, or commercial brand roles

Required Skills:

  • Proven ability to manage brand portfolios across multiple channels and regions
  • Strong presentation and influencing skills
  • Excellent project management skills
  • Entrepreneurial mindset
  • Clear, persuasive communication style with excellent English (Dutch is a plus)
  • Resilience and drive to perform in a fast-changing environment

Preferred Skills:

  • Experience working with A-brands
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the FMCG sector and a strong understanding of the travel retail and duty-free channels will have an advantage.

πŸ’° Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (Based on experience and market standards for the role and location)

Benefits:

  • Good salary
  • Annual fixed Christmas bonus
  • Performance-based bonus
  • 25 vacation days
  • Travel expense reimbursement
  • Work-from-home option (1 day per week)
  • Pension plan
  • Training and development opportunities
  • Coaching programs for mental health
  • Collective insurance
  • Free gym access
  • Bicycle plan

Working Hours: Full-time (40 hours per week) with flexible work arrangements

ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: International Trade and Development, with a focus on consumer goods and technology

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: Not specified (Established in 2008)

Company Description:

  • B&S Group is a tech company that connects suppliers, logistics partners, wholesalers, retailers, and consumers worldwide
  • Partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics
  • Provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions

Company Specialties:

  • Tech company and fast-moving consumer goods

Company Website: http://www.bs-group-sa.com

ASSUMPTION: B&S Group is a large, established company with a strong focus on technology and consumer goods. They offer a wide range of services and have a global presence.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and development

Reporting Structure: Reports directly to the Brand Manager

Work Arrangement: Hybrid (4 days on-site, 1 day remote)

Growth Opportunities:

  • Potential to take on more responsibilities and lead projects
  • Opportunities to work with diverse brands and categories
  • Chance to develop skills in brand management, marketing, and project management

ASSUMPTION: This role offers opportunities for career growth and development within the company and the industry.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands

Geographic Context:

  • Dordrecht is a city in the province of Zuid-Holland, Netherlands
  • Known for its historic city center and waterways
  • Offers a mix of urban and suburban living with easy access to Amsterdam and other major cities

Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)

ASSUMPTION: The office environment is collaborative and modern, with opportunities for remote work to balance work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the HR department
  • On-site interview with the Brand Manager and/or other team members
  • Final decision and job offer

Key Assessment Areas:

  • Brand management and strategy skills
  • Presentation and communication abilities
  • Project management and organizational skills
  • Cultural fit and motivation

Application Tips:

  • Highlight relevant experience and achievements in brand activation, trade marketing, or commercial brand roles
  • Demonstrate strong presentation and communication skills through a well-structured resume and cover letter
  • Prepare examples of successful brand campaigns or projects to discuss during the interview

ATS Keywords: Brand activation, trade marketing, brand management, project management, presentation skills, communication, A-brands, marketing plans, campaign creation, in-store promotions, stakeholder management

ASSUMPTION: The application process is typical for a mid-sized to large enterprise, focusing on relevant skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
  • Marketing automation tools (e.g., HubSpot, Marketo, Salesforce)

ASSUMPTION: The required tools and technologies are standard for brand management and marketing roles.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative and entrepreneurial
  • Collaborative and inclusive

Work Style:

  • Dynamic and fast-paced
  • Results-driven and performance-focused
  • Collaborative and team-oriented

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with diverse teams and stakeholders?
  • Do you have a proven track record of driving results and managing projects?

ASSUMPTION: B&S Group values a customer-centric, innovative, and collaborative work environment. Candidates should be comfortable working in a dynamic, results-driven team.

⚠️ Potential Challenges

  • Managing multiple brands and stakeholders simultaneously
  • Keeping up with fast-changing market trends and consumer behaviors
  • Balancing remote work and on-site collaboration
  • Adapting to a large, multinational company culture

ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and resilience.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager vs. Brand Specialist: Brand Manager has more strategic and leadership responsibilities, while Brand Specialist focuses on day-to-day execution and project management
  • Trade Marketing vs. Brand Management: Trade marketing focuses on in-store promotions and channel-specific strategies, while brand management encompasses the entire brand experience and positioning
  • Career Path: Brand Specialist can progress to Brand Manager, Senior Brand Manager, or other leadership roles within the marketing department

ASSUMPTION: This role is similar to Brand Manager and Trade Marketing roles, with a focus on brand activation and project management. Career progression is possible within the marketing department.

πŸ“ Sample Projects

  • Launching a new A-brand product in the duty-free channel, including market research, campaign creation, and in-store activation
  • Managing a brand rebranding project, including strategy development, design, and implementation across multiple touchpoints
  • Creating and executing a marketing plan for an existing brand, including market analysis, campaign development, and performance tracking

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Brand Specialist role.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role collaborate with other departments, such as sales and supply chain?
  • What are the most challenging aspects of this role, and how can I prepare for them?
  • How does B&S Group support the growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions help applicants understand the role's day-to-day responsibilities, team dynamics, and career growth opportunities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare examples of successful brand campaigns or projects to discuss during the interview
  • Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.