📌 Core Information
🔹 Job Title: Brand Specialist
🔹 Company: B&S Group
🔹 Location: Dordrecht, Zuid-Holland, Netherlands
🔹 Job Type: Contract
🔹 Category: Marketing & Branding
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategies for international A-brands and King of Reach
- Collaborating with cross-functional teams and external stakeholders
- Managing product launches and marketing plans
- Creating impactful campaigns across multiple touchpoints
ASSUMPTION: This role requires a proactive, strategic thinker with strong project management skills and excellent communication abilities.
📋 Key Responsibilities
✅ Lead local execution of product introductions, re-launches, and market entries, ensuring flawless activation across all touchpoints
✅ Develop and implement annual brand and marketing plans in collaboration with commercial, purchasing, and supplier teams
✅ Create campaigns and content that resonate digitally, in-store, via PR, and social media, always aligned with market, brand, and moment
✅ Design in-store promotional strategies that stimulate impulse purchases and enhance customer interaction
✅ Confidently represent brands to clients, suppliers, and senior stakeholders with clarity and flair
✅ Monitor and maintain A-brand relationships and strengthen King of Reach's identity
✅ Collaborate with sales, purchasing, and supply chain teams to ensure campaign success
✅ Manage budgets and ensure impactful, efficient activations
✅ Stay updated on trends, tools, and market shifts to keep brands ahead of the curve
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-motivation and resilience.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5+ years in brand activation, trade marketing, or commercial brand roles
Required Skills:
- Proven ability to manage brand portfolios across multiple channels and regions
- Strong presentation and influencing skills
- Excellent project management skills
- Entrepreneurial mindset
- Clear, persuasive communication style with excellent English (Dutch is a plus)
- Resilience and drive to perform in a fast-changing environment
Preferred Skills:
- Experience working with A-brands
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the FMCG sector and a strong understanding of the travel retail and duty-free channels will have an advantage.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (Based on experience and market standards for the role and location)
Benefits:
- Good salary
- Annual fixed Christmas bonus
- Performance-based bonus
- 25 vacation days
- Travel expense reimbursement
- Work-from-home option (1 day per week)
- Pension plan
- Training and development opportunities
- Coaching programs for mental health
- Collective insurance
- Free gym access
- Bicycle plan
Working Hours: Full-time (40 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is estimated based on market standards for the role, experience level, and location. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: International Trade and Development, with a focus on consumer goods and technology
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: Not specified (Established in 2008)
Company Description:
- B&S Group is a tech company that connects suppliers, logistics partners, wholesalers, retailers, and consumers worldwide
- Partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics
- Provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions
Company Specialties:
- Tech company and fast-moving consumer goods
Company Website: http://www.bs-group-sa.com
ASSUMPTION: B&S Group is a large, established company with a strong focus on technology and consumer goods. They offer a wide range of services and have a global presence.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and development
Reporting Structure: Reports directly to the Brand Manager
Work Arrangement: Hybrid (4 days on-site, 1 day remote)
Growth Opportunities:
- Potential to take on more responsibilities and lead projects
- Opportunities to work with diverse brands and categories
- Chance to develop skills in brand management, marketing, and project management
ASSUMPTION: This role offers opportunities for career growth and development within the company and the industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands
Geographic Context:
- Dordrecht is a city in the province of Zuid-Holland, Netherlands
- Known for its historic city center and waterways
- Offers a mix of urban and suburban living with easy access to Amsterdam and other major cities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The office environment is collaborative and modern, with opportunities for remote work to balance work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- On-site interview with the Brand Manager and/or other team members
- Final decision and job offer
Key Assessment Areas:
- Brand management and strategy skills
- Presentation and communication abilities
- Project management and organizational skills
- Cultural fit and motivation
Application Tips:
- Highlight relevant experience and achievements in brand activation, trade marketing, or commercial brand roles
- Demonstrate strong presentation and communication skills through a well-structured resume and cover letter
- Prepare examples of successful brand campaigns or projects to discuss during the interview
ATS Keywords: Brand activation, trade marketing, brand management, project management, presentation skills, communication, A-brands, marketing plans, campaign creation, in-store promotions, stakeholder management
ASSUMPTION: The application process is typical for a mid-sized to large enterprise, focusing on relevant skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
ASSUMPTION: The required tools and technologies are standard for brand management and marketing roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative and entrepreneurial
- Collaborative and inclusive
Work Style:
- Dynamic and fast-paced
- Results-driven and performance-focused
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of driving results and managing projects?
ASSUMPTION: B&S Group values a customer-centric, innovative, and collaborative work environment. Candidates should be comfortable working in a dynamic, results-driven team.
⚠️ Potential Challenges
- Managing multiple brands and stakeholders simultaneously
- Keeping up with fast-changing market trends and consumer behaviors
- Balancing remote work and on-site collaboration
- Adapting to a large, multinational company culture
ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and resilience.
📈 Similar Roles Comparison
- Brand Manager vs. Brand Specialist: Brand Manager has more strategic and leadership responsibilities, while Brand Specialist focuses on day-to-day execution and project management
- Trade Marketing vs. Brand Management: Trade marketing focuses on in-store promotions and channel-specific strategies, while brand management encompasses the entire brand experience and positioning
- Career Path: Brand Specialist can progress to Brand Manager, Senior Brand Manager, or other leadership roles within the marketing department
ASSUMPTION: This role is similar to Brand Manager and Trade Marketing roles, with a focus on brand activation and project management. Career progression is possible within the marketing department.
📝 Sample Projects
- Launching a new A-brand product in the duty-free channel, including market research, campaign creation, and in-store activation
- Managing a brand rebranding project, including strategy development, design, and implementation across multiple touchpoints
- Creating and executing a marketing plan for an existing brand, including market analysis, campaign development, and performance tracking
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Brand Specialist role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments, such as sales and supply chain?
- What are the most challenging aspects of this role, and how can I prepare for them?
- How does B&S Group support the growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions help applicants understand the role's day-to-day responsibilities, team dynamics, and career growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand campaigns or projects to discuss during the interview
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
