Brand Specialist

📌 Core Information

🔹 Job Title: Brand Specialist

🔹 Company: Edrington

🔹 Location: Hyderabad/Bengaluru

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand knowledge and confidence for The Macallan within the on and off trade
• Segmenting the market and identifying brand presence and activation opportunities
• Influencing key decision-makers and educating staff about The Macallan brand
• Collaborating with local marketing and commercial teams to implement brand initiatives

ASSUMPTION: This role requires a strong understanding of the spirits industry, with a focus on luxury brands and on-trade environments.

📋 Key Responsibilities

✅ Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers

✅ Regularly update local marketing and commercial teams on The Macallan performance in the On and Off trades

✅ Build relationships and trust with key decision-makers, such as beverage directors, buyers, and leading bar staff

✅ Create and demonstrate The Macallan serves and rituals to priority On Trade accounts

✅ Work with The Macallan marketing team to implement a range of marketing activations and communications that align with brand DNA and objectives

✅ Collaborate with The Macallan Regional Education Manager and contribute to the global education, marketeer, and commercial network

✅ Identify key brand building initiatives for The Macallan in collaboration with local commercial teams

ASSUMPTION: This role requires a high level of self-motivation, organization, and the ability to work independently while also collaborating effectively with teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in on-trade, brand ambassador roles, or luxury brand management

Required Skills:

• Excellent communication and presentation skills
• Strong commercial mindset and ability to influence decision-makers
• Proven ability to build relationships and networks
• Self-driven and highly organized
• Passion for whisky or the spirits industry (advantageous)

Preferred Skills:

• Fluency in local languages (e.g., Telugu, Kannada)
• Experience working with luxury brands

ASSUMPTION: Candidates with experience in the on-trade industry or brand ambassador roles are strongly encouraged to apply.

💰 Compensation & Benefits

Salary Range: INR 8-12 lakhs per annum (based on experience and industry standards for brand management roles in Hyderabad/Bengaluru)

Benefits:

• Competitive salary
• Annual bonus
• 25 days holiday + 4 Giving More Days (volunteer days)
• Attractive pension
• Flexible working
• Global wellbeing programme

Working Hours: Full-time (40 hours per week) with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for brand management roles in Hyderabad/Bengaluru. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing (Spirits)

Company Size: 1,001-5,000 employees (mid-sized)

Founded: 1861 (over 160 years ago)

Company Description:

• Edrington is a leading international spirits company, crafting exceptional ultra-premium spirit brands
• Their portfolio includes The Macallan, Highland Park, The Glenrothes, Brugal, The Famous Grouse, and Wyoming Whiskey
• Edrington is committed to making a world of difference, with a culture defined by its values and a focus on exceptional brands

Company Specialties:

• Spirit production and distribution
• Brand management and marketing
• Sales and commercial operations

Company Website: edrington.com

ASSUMPTION: Edrington is a well-established company with a strong global presence and a reputation for crafting exceptional spirits brands.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Regional Education Manager

Work Arrangement: On-site, with potential for flexible working arrangements

Growth Opportunities:

• Progression to senior brand management roles within Edrington
• Expansion of responsibilities based on performance and company growth
• Opportunities to work on global brand initiatives and collaborate with international teams

ASSUMPTION: This role offers opportunities for career growth and development within the company, as well as exposure to global brand management experiences.

🌍 Location & Work Environment

Office Type: On-site, with potential for flexible working arrangements

Office Location(s): Hyderabad and Bengaluru

Geographic Context:

• Hyderabad: A major tech hub and the capital of Telangana, with a vibrant nightlife and on-trade scene
• Bengaluru: The capital of Karnataka, known for its IT industry and diverse cultural scene

Work Schedule: Full-time (40 hours per week), with potential for flexible working arrangements

ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a focus on driving brand engagement and sales within the on and off trade.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Regional Education Manager

Key Assessment Areas:

• Brand knowledge and passion for The Macallan
• Communication and presentation skills
• Commercial mindset and ability to influence decision-makers
• Relationship-building skills

Application Tips:

• Highlight relevant experience in on-trade, brand ambassador roles, or luxury brand management
• Demonstrate a strong understanding of The Macallan brand and the spirits industry
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: Brand Specialist, Brand Management, On-Trade, Luxury Brand, Spirits Industry, The Macallan, Education, Marketing, Commercial, Key Decision-Makers

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with CRM and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: Pursuing excellence in everything we do
• Respect: Valuing and appreciating our people and partners
• Integrity: Acting with honesty and fairness in all our interactions

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change

Self-Assessment Questions:

• Do you share Edrington's commitment to craftsmanship and pursuing excellence in your work?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on driving brand engagement and sales?
• Do you thrive in a collaborative and team-oriented work culture?

ASSUMPTION: Candidates who align with Edrington's values and work style are more likely to succeed in this role and contribute to the company's culture.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Building relationships with key decision-makers and influencing their brand perceptions
• Adapting to changes in the market and responding to new opportunities or challenges
• Working in a competitive on-trade environment and driving brand engagement and sales

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commercial mindset to overcome successfully.

📈 Similar Roles Comparison

• Brand Manager (Spirits Industry): Focuses on brand strategy, marketing campaigns, and product launches, with less emphasis on on-trade education and relationship-building
• Brand Ambassador (Spirits Industry): Primarily responsible for brand representation and education at events and tastings, with less focus on market segmentation and commercial mindset
• Senior Brand Manager (Spirits Industry): Oversees brand management teams and strategies, with more experience required and a broader scope of responsibilities

ASSUMPTION: This role offers a unique blend of brand management, on-trade education, and commercial focus, setting it apart from similar roles in the spirits industry.

📝 Sample Projects

• Developing and executing a targeted education program for priority on-trade accounts to drive brand engagement and sales
• Collaborating with local marketing teams to create and implement a successful brand activation campaign, such as a The Macallan whisky tasting event
• Identifying and capitalizing on new market opportunities for The Macallan, such as emerging on-trade trends or untapped consumer segments

ASSUMPTION: These sample projects highlight the diverse range of responsibilities and opportunities available to the Brand Specialist in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most successful brand education campaign you've implemented, and what made it effective?
• How do you approach building relationships with key decision-makers, and what strategies have you used to influence their brand perceptions?
• What aspects of Edrington's culture resonate with you, and how do you see yourself contributing to our values-driven work environment?
• What opportunities exist for growth and development within this role, and how can I best position myself to take advantage of them?
• How does Edrington support work-life balance, and what resources are available to help me manage my time and priorities effectively?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Edrington's careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand education and commercial achievements to discuss during the interview
• Research The Macallan brand and the spirits industry to demonstrate your passion and knowledge
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.