📌 Core Information
🔹 Job Title: Brand Specialist
🔹 Company: B&S Group
🔹 Location: Dordrecht, Zuid-Holland, Netherlands
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading brand strategies for iconic A-brands and King of Reach across Duty-Free and Travel Retail channels
- Planning and executing product introductions, relaunches, and market entries
- Developing annual brand and marketing plans in collaboration with commercial, purchasing, and supplier teams
- Creating engaging content tailored for multiple markets across digital, in-store, PR, and social platforms
- Driving in-store promotional strategies to encourage impulse buys and real-time customer interaction
ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on strategic thinking, decisive action, and strong communication skills.
📋 Key Responsibilities
✅ Lead the local execution of product introductions, relaunches, and market entries, ensuring seamless activation across all touchpoints
✅ Develop annual brand and marketing plans in alignment with commercial, purchasing, and supplier teams
✅ Create bold, engaging content tailored for multiple markets across digital, in-store, PR, and social platforms
✅ Drive in-store promotional strategies that encourage impulse buys and real-time customer interaction
✅ Represent brands with confidence, presenting to clients, suppliers, and senior stakeholders with clarity and flair
✅ Be the go-to brand guardian, managing A-brand relationships while elevating King of Reach's identity
✅ Collaborate with Sales, Purchase, and Supply Chain teams to ensure every campaign lands just right
✅ Own your budget, delivering high-impact activation that's as smart as it is effective
✅ Stay sharp by tracking trends, tools, and market shifts to keep brands ahead of the curve
ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5+ years in brand activation, trade marketing, or commercial brand roles
Required Skills:
- Proven ability to manage brand portfolios across multiple channels and regions
- Confidence in leading presentations and influencing internal and external stakeholders
- Strong project management skills
- Self-motivated, entrepreneurial mindset
- Clear, engaging communication skills with excellent command of English (Dutch is a plus)
- Resilience and drive to perform in a fast-paced, ever-evolving environment
Preferred Skills:
- Experience working with A-brands
- Knowledge of the Duty-Free and Travel Retail industry
ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a proven track record of driving brand success will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: €55,000 - €70,000 per year (based on experience and market research)
Benefits:
- Competitive salary
- Yearly fixed Christmas bonus and performance-dependent bonus
- 25 vacation days, with the possibility to purchase additional days
- Travel allowance of up to 75 km on single trip travel when working at the office, or an allowance if working remotely
- Flexibility to work 1 day a week from home
- Pension scheme where 2/3 of the pension costs are paid by the company
- Possibility to take courses related to growth ambitions and function
- Coaching program focused on mental health (non-binding)
- Participation in group insurance such as disability insurance and survivor's insurance
- Free use of the company gym
- Bicycle plan with a substantial discount
Working Hours: Full-time (40 hours per week), with flexibility to work from home 1 day a week
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: International Trade and Development
Company Size: 1,001-5,000 employees
Founded: 1996 (as a tech company in the consumer goods industry)
Company Description:
- B&S (EURONEXT BSGR) is a tech company in the consumer goods industry, partnering with world's premium consumer brands to serve millions of consumers daily
- Provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions
- Enhances choice, speeds up delivery, drives conversion, and increases reach for suppliers, logistics partners, wholesalers, retailers, and consumers
Company Specialties:
- Tech-company and Fast-moving consumer goods
Company Website: http://www.bs-group-sa.com
ASSUMPTION: B&S Group is a well-established company with a strong focus on technology and consumer goods, offering opportunities for growth and development in the consumer goods industry.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth and progression within the brand team or the wider international marketing team
Reporting Structure: Reports directly to the Brand Manager, working closely with internal teams and external stakeholders
Work Arrangement: Hybrid (4 days in-office, 1 day remote)
Growth Opportunities:
- Potential to take on more responsibility and lead larger projects as the brand team grows
- Opportunity to work with powerhouse brands across categories and channels
- Chance to shape the next chapter of King of Reach, the fast-rising in-house brand
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's brand strategy.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands
Geographic Context:
- Dordrecht is a city in the province of Zuid-Holland, Netherlands, with a population of approximately 120,000
- Known for its historic city center, museums, and cultural attractions
- Offers a mix of urban and suburban living, with easy access to nearby cities like Rotterdam and The Hague
Work Schedule: Full-time (40 hours per week), with flexibility to work from home 1 day a week
ASSUMPTION: The office location in Dordrecht offers a pleasant work environment, with easy access to cultural attractions and nearby cities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or virtual interview with the Brand Manager and/or other team members
- Final interview with the Head of Marketing or another senior leader
Key Assessment Areas:
- Brand strategy and activation skills
- Presentation and communication abilities
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with brand activation, trade marketing, or commercial brand roles
- Demonstrate your ability to manage brand portfolios across multiple channels and regions
- Showcase your strong project management skills and entrepreneurial mindset
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: Brand activation, trade marketing, commercial brand roles, project management, brand strategy, presentation skills, communication, A-brands, Duty-Free, Travel Retail
ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand strategy and activation skills, as well as their cultural fit and alignment with the company's values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should have experience with relevant project management, design, and social media management tools to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Impact
- Collaboration
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Entrepreneurial and autonomous
Self-Assessment Questions:
- Do you thrive in a high-pace environment where no two days look the same?
- Are you a self-motivated, entrepreneurial individual with a resilient and driven mindset?
- Do you have strong communication skills and the ability to influence internal and external stakeholders?
ASSUMPTION: Candidates who are self-motivated, resilient, and strong communicators will be well-suited to the company's dynamic and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse stakeholders, including internal teams and external clients
- Adapting to a fast-paced, ever-evolving environment
- Balancing strategic thinking with day-to-day execution
ASSUMPTION: Candidates should be prepared to manage multiple projects, adapt to change, and balance strategic thinking with day-to-day execution in this role.
📈 Similar Roles Comparison
- Unlike traditional brand management roles, this position requires a higher degree of autonomy and responsibility
- This role focuses on brand activation and trade marketing, rather than long-term brand strategy development
- Career progression may involve moving into a more senior brand management role or exploring opportunities within the wider international marketing team
ASSUMPTION: Candidates should understand the unique aspects of this role and how it differs from traditional brand management positions.
📝 Sample Projects
- Developing and executing a product launch campaign for a new A-brand across multiple markets
- Creating engaging content for social media platforms to drive brand awareness and customer engagement
- Managing a promotional event or in-store activation to encourage impulse buys and real-time customer interaction
ASSUMPTION: Candidates should be prepared to provide examples of their brand activation and content creation skills, as well as their ability to manage promotional events and in-store activations.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader brand team and the company's overall marketing strategy?
- What opportunities are there for growth and development within the brand team or the wider international marketing team?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the company's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, emphasizing your brand activation, trade marketing, or commercial brand roles
- Prepare examples of your brand activation and content creation skills, as well as your ability to manage promotional events and in-store activations
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
