Brand Specialist

📌 Core Information

🔹 Job Title: Brand Specialist

🔹 Company: B&S Group

🔹 Location: Dordrecht, Zuid-Holland, Netherlands

🔹 Job Type: Contract

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-07-04

🔹 Experience Level: 4-5+ years

🔹 Remote Status: On-site (with 1 day per week remote)

🚀 Job Overview

Key aspects of this role include:

• Leading local product introductions and activations across various channels
• Creating and implementing brand strategies that drive commercial results
• Collaborating with internal teams and external stakeholders
• Managing a portfolio of iconic A-brands and the company's own King of Reach brand

ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on strategic thinking, creative problem-solving, and strong communication skills.

📋 Key Responsibilities

✅ Lead local execution of product introductions, re-launches, and market entries, ensuring flawless activation across all touchpoints

✅ Develop and implement annual brand and marketing plans in collaboration with commercial, procurement, and supplier teams

✅ Create campaigns and content that resonate across digital, in-store, PR, and social media platforms, always aligned with market, brand, and moment

✅ Design in-store promotional strategies that stimulate impulse purchases and enhance customer interaction

✅ Confidently represent brands to clients, suppliers, and senior stakeholders, presenting with clarity and flair

✅ Act as the brand guardian, managing A-brand relationships and strengthening the King of Reach identity

✅ Work closely with sales, procurement, and supply chain teams to ensure campaign success

✅ Manage budgets and ensure impactful activations that are both smart and effective

✅ Monitor trends, tools, and market shifts to keep brands ahead of the curve

ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5+ years in brand activation, trade marketing, or commercial roles

Required Skills:

• Proven ability to manage a portfolio of brands across multiple channels and regions
• Confident presentation skills and stakeholder management
• Strong project management skills, with a focus on planning, execution, and follow-through
• Entrepreneurial mindset, with a drive to seize opportunities
• Clear, persuasive communication style with excellent English proficiency (Dutch is a plus)
• Resilience and adaptability in a fast-paced environment

Preferred Skills:

• Experience in the FMCG sector
• Fluency in additional languages
• Strong digital marketing skills

ASSUMPTION: Candidates with experience in the FMCG sector may have a competitive edge, as they will be familiar with the industry's unique challenges and opportunities.

💰 Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market standards)

Benefits:

• Good salary with annual fixed Christmas bonus and performance-based bonus
• 25 vacation days with the option to buy or earn extra days
• Travel expense reimbursement or work-from-home allowance
• Pension plan with 2/3 of the premium paid by the company
• Training opportunities and coaching programs for mental health
• Collective insurance coverage
• Free gym access and bicycle plan

Working Hours: Full-time (40 hours per week) with the option to work from home 1 day per week

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the Netherlands, with consideration for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: International Trade and Development, focusing on consumer goods and technology

Company Size: 1,001-5,000 employees, offering a dynamic and diverse work environment

Founded: The B&S Group was founded in Luxembourg, with a history of growth and innovation in the consumer goods industry

Company Description:

• B&S Group is a tech company that connects suppliers, logistics partners, wholesalers, retailers, and consumers worldwide
• The company partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics
• B&S Group provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions

Company Specialties:

• Tech company and Fast-moving consumer goods

Company Website: http://www.bs-group-sa.com

ASSUMPTION: B&S Group's focus on technology and international trade creates a unique work environment that combines innovation, growth, and global connections.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the company

Reporting Structure: The Brand Specialist will report to the Brand Manager and work closely with internal teams and external stakeholders

Work Arrangement: Hybrid, with 4 days in the office and 1 day working from home

Growth Opportunities:

• Progression to a senior brand role or management position
• Expansion of responsibilities as the company grows and enters new markets
• Opportunities to work on international projects and gain global experience

ASSUMPTION: The Brand Specialist role offers strong growth potential, as the company continues to expand and diversify its offerings.

🌍 Location & Work Environment

Office Type: Modern, international work environment with a focus on collaboration and innovation

Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands

Geographic Context:

• Dordrecht is a city in the Zuid-Holland province of the Netherlands, located near the country's southwestern coast
• The city offers a mix of urban and suburban living, with a rich history and cultural attractions
• Dordrecht is well-connected by road, rail, and water, with easy access to major cities such as Rotterdam and The Hague

Work Schedule: Standard office hours with flexibility for remote work

ASSUMPTION: The Dordrecht office provides a dynamic and international work environment, with easy access to cultural attractions and major cities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Brand Manager or another senior team member

Key Assessment Areas:

• Brand management and strategy skills
• Presentation and communication skills
• Project management and organizational skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your brand management and campaign development work
• Research the company and the role to demonstrate your understanding and enthusiasm

ATS Keywords: Brand activation, trade marketing, commercial roles, project management, presentation skills, stakeholder management, strategic thinking, creative collaboration, market analysis, campaign development, budget management, communication skills, resilience, entrepreneurial mindset, digital marketing, in-store promotions

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand management skills, communication skills, and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The Brand Specialist will need to be proficient in using project management, design, and marketing automation tools to effectively manage campaigns and projects.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and entrepreneurial

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a results-driven, entrepreneurial mindset?

ASSUMPTION: B&S Group values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer excellence and integrity.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse stakeholders, including internal teams and external clients
• Adapting to a fast-paced, ever-changing work environment
• Balancing strategic thinking with day-to-day execution

ASSUMPTION: The Brand Specialist role presents unique challenges, including managing multiple projects, working with diverse stakeholders, and balancing strategic thinking with day-to-day execution.

📈 Similar Roles Comparison

• Brand Manager: More senior role with broader strategic responsibilities and team management
• Trade Marketing Specialist: Focuses on in-store promotions and channel-specific marketing strategies
• Commercial Manager: Responsible for sales, marketing, and business development strategies

ASSUMPTION: The Brand Specialist role is distinct from other marketing and commercial roles, with a focus on brand management, campaign development, and stakeholder collaboration.

📝 Sample Projects

• Developing and executing a launch campaign for a new product in the Duty-Free and Travel Retail channels
• Creating and implementing a brand refresh strategy for an iconic A-brand, including new packaging, visual identity, and communication guidelines
• Managing a portfolio of brands across multiple channels and regions, optimizing marketing spend and maximizing commercial results

ASSUMPTION: The Brand Specialist will be involved in a wide range of projects, from product launches and brand refreshes to portfolio management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the brand team?
• How does the company support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does the company approach work-life balance, and what flexibility is there for remote work?
• What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples of your brand management and campaign development work
• Research the company and the role to demonstrate your understanding and enthusiasm
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.