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Brand Specialist

B&S Group
Full-time
On-site
Dordrecht, Zuid-Holland, Netherlands
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Specialist

πŸ”Ή Company: B&S Group

πŸ”Ή Location: Dordrecht, Zuid-Holland, Netherlands

πŸ”Ή Job Type: Contract

πŸ”Ή Category: Marketing & Branding

πŸ”Ή Date Posted: 2025-07-04

πŸ”Ή Experience Level: 4-5+ years

πŸ”Ή Remote Status: On-site (with 1 day per week remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Leading local product introductions and activations across various channels
  • Creating and implementing brand strategies that drive commercial results
  • Collaborating with internal teams and external stakeholders
  • Managing a portfolio of iconic A-brands and the company's own King of Reach brand

ASSUMPTION: This role requires a high level of autonomy and responsibility, with a focus on strategic thinking, creative problem-solving, and strong communication skills.

πŸ“‹ Key Responsibilities

βœ… Lead local execution of product introductions, re-launches, and market entries, ensuring flawless activation across all touchpoints

βœ… Develop and implement annual brand and marketing plans in collaboration with commercial, procurement, and supplier teams

βœ… Create campaigns and content that resonate across digital, in-store, PR, and social media platforms, always aligned with market, brand, and moment

βœ… Design in-store promotional strategies that stimulate impulse purchases and enhance customer interaction

βœ… Confidently represent brands to clients, suppliers, and senior stakeholders, presenting with clarity and flair

βœ… Act as the brand guardian, managing A-brand relationships and strengthening the King of Reach identity

βœ… Work closely with sales, procurement, and supply chain teams to ensure campaign success

βœ… Manage budgets and ensure impactful activations that are both smart and effective

βœ… Monitor trends, tools, and market shifts to keep brands ahead of the curve

ASSUMPTION: This role involves a high degree of multitasking, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-5+ years in brand activation, trade marketing, or commercial roles

Required Skills:

  • Proven ability to manage a portfolio of brands across multiple channels and regions
  • Confident presentation skills and stakeholder management
  • Strong project management skills, with a focus on planning, execution, and follow-through
  • Entrepreneurial mindset, with a drive to seize opportunities
  • Clear, persuasive communication style with excellent English proficiency (Dutch is a plus)
  • Resilience and adaptability in a fast-paced environment

Preferred Skills:

  • Experience in the FMCG sector
  • Fluency in additional languages
  • Strong digital marketing skills

ASSUMPTION: Candidates with experience in the FMCG sector may have a competitive edge, as they will be familiar with the industry's unique challenges and opportunities.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on experience and market standards)

Benefits:

  • Good salary with annual fixed Christmas bonus and performance-based bonus
  • 25 vacation days with the option to buy or earn extra days
  • Travel expense reimbursement or work-from-home allowance
  • Pension plan with 2/3 of the premium paid by the company
  • Training opportunities and coaching programs for mental health
  • Collective insurance coverage
  • Free gym access and bicycle plan

Working Hours: Full-time (40 hours per week) with the option to work from home 1 day per week

ASSUMPTION: The salary range is estimated based on market standards for similar roles in the Netherlands, with consideration for the candidate's experience level.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: International Trade and Development, focusing on consumer goods and technology

Company Size: 1,001-5,000 employees, offering a dynamic and diverse work environment

Founded: The B&S Group was founded in Luxembourg, with a history of growth and innovation in the consumer goods industry

Company Description:

  • B&S Group is a tech company that connects suppliers, logistics partners, wholesalers, retailers, and consumers worldwide
  • The company partners with premium consumer brands in beauty, liquors, personal care, food, health, and consumer electronics
  • B&S Group provides sourcing, warehousing, distribution, digital commerce, marketing, and brand development solutions

Company Specialties:

  • Tech company and Fast-moving consumer goods

Company Website: http://www.bs-group-sa.com

ASSUMPTION: B&S Group's focus on technology and international trade creates a unique work environment that combines innovation, growth, and global connections.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the company

Reporting Structure: The Brand Specialist will report to the Brand Manager and work closely with internal teams and external stakeholders

Work Arrangement: Hybrid, with 4 days in the office and 1 day working from home

Growth Opportunities:

  • Progression to a senior brand role or management position
  • Expansion of responsibilities as the company grows and enters new markets
  • Opportunities to work on international projects and gain global experience

ASSUMPTION: The Brand Specialist role offers strong growth potential, as the company continues to expand and diversify its offerings.

🌍 Location & Work Environment

Office Type: Modern, international work environment with a focus on collaboration and innovation

Office Location(s): Rijksstraatweg 7, 3316 EE Dordrecht, Netherlands

Geographic Context:

  • Dordrecht is a city in the Zuid-Holland province of the Netherlands, located near the country's southwestern coast
  • The city offers a mix of urban and suburban living, with a rich history and cultural attractions
  • Dordrecht is well-connected by road, rail, and water, with easy access to major cities such as Rotterdam and The Hague

Work Schedule: Standard office hours with flexibility for remote work

ASSUMPTION: The Dordrecht office provides a dynamic and international work environment, with easy access to cultural attractions and major cities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and team members
  • Final interview with the Brand Manager or another senior team member

Key Assessment Areas:

  • Brand management and strategy skills
  • Presentation and communication skills
  • Project management and organizational skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your brand management and campaign development work
  • Research the company and the role to demonstrate your understanding and enthusiasm

ATS Keywords: Brand activation, trade marketing, commercial roles, project management, presentation skills, stakeholder management, strategic thinking, creative collaboration, market analysis, campaign development, budget management, communication skills, resilience, entrepreneurial mindset, digital marketing, in-store promotions

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's brand management skills, communication skills, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite
  • Project management tools (e.g., Asana, Trello)
  • Design tools (e.g., Adobe Creative Suite, Sketch)
  • Marketing automation tools (e.g., HubSpot, Marketo)

ASSUMPTION: The Brand Specialist will need to be proficient in using project management, design, and marketing automation tools to effectively manage campaigns and projects.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation and continuous improvement
  • Collaboration and teamwork
  • Customer focus and excellence
  • Integrity and accountability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and entrepreneurial

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with diverse teams?
  • Do you have a results-driven, entrepreneurial mindset?

ASSUMPTION: B&S Group values candidates who are innovative, collaborative, and results-driven, with a strong focus on customer excellence and integrity.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with diverse stakeholders, including internal teams and external clients
  • Adapting to a fast-paced, ever-changing work environment
  • Balancing strategic thinking with day-to-day execution

ASSUMPTION: The Brand Specialist role presents unique challenges, including managing multiple projects, working with diverse stakeholders, and balancing strategic thinking with day-to-day execution.

πŸ“ˆ Similar Roles Comparison

  • Brand Manager: More senior role with broader strategic responsibilities and team management
  • Trade Marketing Specialist: Focuses on in-store promotions and channel-specific marketing strategies
  • Commercial Manager: Responsible for sales, marketing, and business development strategies

ASSUMPTION: The Brand Specialist role is distinct from other marketing and commercial roles, with a focus on brand management, campaign development, and stakeholder collaboration.

πŸ“ Sample Projects

  • Developing and executing a launch campaign for a new product in the Duty-Free and Travel Retail channels
  • Creating and implementing a brand refresh strategy for an iconic A-brand, including new packaging, visual identity, and communication guidelines
  • Managing a portfolio of brands across multiple channels and regions, optimizing marketing spend and maximizing commercial results

ASSUMPTION: The Brand Specialist will be involved in a wide range of projects, from product launches and brand refreshes to portfolio management and optimization.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the brand team?
  • How does the company support the growth and development of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does the company approach work-life balance, and what flexibility is there for remote work?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you better understand the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare examples of your brand management and campaign development work
  • Research the company and the role to demonstrate your understanding and enthusiasm
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.