📌 Core Information
🔹 Job Title: Brand Specialist, The Macallan, Silicon Valley
🔹 Company: Edrington
🔹 Location: Newport Beach, California
🔹 Job Type: Hybrid
🔹 Category: Brand Management
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (South Bay area)
🚀 Job Overview
Key aspects of this role include:
- Driving brand knowledge and confidence within the on and off trade in Silicon Valley
- Identifying opportunities to drive brand awareness, education, and engagement
- Building partnerships with local on/off premise key accounts
- Implementing Smart Distribution strategies and accelerating brand growth
- Recruiting new consumers to the brand through sampling, education, and events
ASSUMPTION: This role requires a self-starter with strong communication, organizational, and commercial skills to succeed in a luxury brand environment.
📋 Key Responsibilities
✅ Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers
✅ Introduce new The Macallan releases to all accounts where applicable
✅ Work collaboratively to identify opportunities of brand presence in the area and recommend change as required
✅ Build partnerships with local on/off premise key accounts and implement Smart Distribution strategies
✅ Accelerate the growth of The Macallan through excellence in delivering exceptional visibility, distribution, and display where permitted and within brand guidelines
✅ Recruit new consumers to the brand: Seek opportunities to sample, educate, entertain, and expose and partner with accounts and local influencers
✅ Identify key brand building initiatives for The Macallan in collaboration with local commercial teams
✅ Regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades
✅ Create and demonstrate The Macallan serves and rituals to priority On Trade accounts
✅ Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
✅ Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network
✅ The management and most efficient use of annual T&E and activation budgets
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various stakeholders to achieve brand objectives.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in commercial, trade, or brand ambassador roles, ideally with prestige brands
Required Skills:
- Previous experience of commercial, trade, or brand ambassador roles, ideally with prestige brands
- Understanding of the luxury market in the context of distribution and route to market strategies
- Exceptional communication skills, with tact and diplomacy to deal with external parties
- Self-driven with good organizational and prioritizing skills
- Strong public speaking and PowerPoint presentation skills
- Suitably presented/polished to represent a luxury brand
- Strong commercial awareness
- Experience of working in an international organization would be advantageous
Preferred Skills:
- Fluency in multiple languages
- Experience in the beverage or luxury goods industry
ASSUMPTION: Candidates with experience in the luxury market and relevant industry-specific skills will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year
Benefits:
- 20 days of Vacation Time
- Paid Sick Leave Days and Company Holidays
- Holiday Break from December 25th through 31st
- Hybrid Working Schedule
- Health Insurance with premiums fully paid by Edrington for employees and dependents
- 401(k) Retirement Plan with company match
- Life Insurance and Disability Plans
- Pre-Tax Benefits
- Fitness Reimbursement Program
- Tuition Reimbursement Program
- Professional Development
- Wellbeing and Work-Life Balance
- Employee Assistance Program (EAP)
- Robust Parental Leave Policies
- Company Events and Perks
- Diverse and Inclusive Culture
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range and benefits package are competitive for the luxury brand management industry and reflect the high level of responsibility and autonomy required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically Luxury Spirits
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 1861, in Glasgow, Scotland
Company Description:
- Edrington is a leading global producer and marketer of luxury spirits, including The Macallan, Highland Park, and The Glenrothes
- The company is committed to crafting exceptional ultra-premium spirit brands and delivering outstanding customer experiences
- Edrington's principal shareholder is a charitable trust, reflecting the company's commitment to making a positive impact on society
Company Specialties:
- Spirits production and distribution
- Brand management and marketing
- Global sales and trade relations
- Sustainability and corporate social responsibility
Company Website: https://www.edrington.com/
ASSUMPTION: Edrington's extensive experience in the luxury spirits industry and commitment to exceptional brand management make it an ideal place for a Brand Specialist to grow and develop.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports directly to the Market Manager - San Jose/ Monterey
Work Arrangement: Hybrid (South Bay area)
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the company
- Opportunities to work on global brand initiatives and collaborate with international teams
- Possibility to transition into a full-time on-site role or take on additional territories
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (South Bay area)
Office Location(s): Newport Beach, California
Geographic Context:
- The Silicon Valley region is known for its vibrant tech industry and diverse cultural scene
- The South Bay area offers a mix of urban and suburban living, with easy access to beaches, parks, and outdoor activities
- The region is home to a diverse range of industries, including technology, finance, and healthcare
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement and location in the South Bay area offer a balance between work and personal life, with access to a wide range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with key stakeholders
- Background check and reference check
Key Assessment Areas:
- Communication and presentation skills
- Brand knowledge and passion for The Macallan
- Problem-solving and strategic thinking
- Adaptability and cultural fit
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand building initiatives or trade account management experiences
- Demonstrate your understanding of the luxury spirits market and The Macallan brand
- Showcase your ability to work effectively in a hybrid work environment
ATS Keywords: Brand Specialist, Brand Management, Luxury Spirits, Trade Relations, Commercial Awareness, Hybrid Work, Silicon Valley, South Bay
ASSUMPTION: Applicants should focus on demonstrating their relevant experience, skills, and cultural fit for this role, as well as their ability to thrive in a hybrid work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Instagram, Facebook)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in relevant tools and technologies is essential for this role, as the Brand Specialist will be required to manage projects, events, and customer relationships effectively.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our exceptional craftsmanship and attention to detail
- Integrity: We act with integrity in all our actions, always striving to do the right thing
- Respect: We respect and value our people, our customers, and our partners
- Collaboration: We work together, sharing knowledge and supporting each other to achieve our goals
- Excellence: We strive for excellence in everything we do, always seeking to improve and innovate
Work Style:
- Self-driven and autonomous
- Strong communication and interpersonal skills
- Adaptable and flexible
- Results-oriented and focused on achieving objectives
- Collaborative and team-focused
Self-Assessment Questions:
- How do you align with Edrington's company values, particularly in the context of this role?
- How comfortable are you working in a hybrid work environment, and what strategies do you use to maintain productivity and work-life balance?
- How do you approach building and maintaining strong relationships with trade accounts and customers in a luxury brand setting?
ASSUMPTION: Applicants should carefully consider their alignment with Edrington's company values and work style preferences, as well as their ability to thrive in a hybrid work environment.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Building and maintaining strong relationships with trade accounts and customers in a competitive luxury brand landscape
- Adapting to changes in brand strategy, market trends, and consumer behavior
- Balancing work and personal life in a hybrid work arrangement
ASSUMPTION: Applicants should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, fast-paced work environment.
📈 Similar Roles Comparison
- Brand Manager, Luxury Goods (Retail) - Responsible for driving brand awareness and sales in retail environments, with a focus on visual merchandising and customer experience
- Trade Marketing Manager, Spirits - Oversees trade marketing strategies and activations to drive brand visibility and distribution in on-premise accounts
- Brand Ambassador, Luxury Spirits - Represents the brand at events, tastings, and other consumer-facing experiences, focusing on education and engagement
ASSUMPTION: While these roles share some similarities with the Brand Specialist role, each has unique responsibilities and requirements, reflecting the diverse nature of brand management within the luxury spirits industry.
📝 Sample Projects
- Developing and executing a successful trade education program for The Macallan, resulting in increased brand confidence and advocacy among key accounts
- Identifying and securing new on-premise opportunities for The Macallan, leading to a 20% increase in brand presence in the local market
- Collaborating with local influencers and event organizers to create engaging consumer experiences that drive brand awareness and recruitment
ASSUMPTION: These sample projects demonstrate the Brand Specialist's ability to drive brand growth through education, partnerships, and strategic initiatives, ultimately increasing brand visibility and consumer engagement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader brand management strategy for The Macallan?
- What opportunities are there for growth and development within the company?
- How does Edrington support work-life balance for its employees, particularly in a hybrid work arrangement?
- What are the most successful brand building initiatives that have been implemented in the local market, and how can I contribute to their continued success?
ASSUMPTION: Asking these questions demonstrates the applicant's interest in the role, the company, and their long-term career growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand building initiatives or trade account management experiences
- Demonstrate your understanding of the luxury spirits market and The Macallan brand
- Showcase your ability to work effectively in a hybrid work environment
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
