📌 Core Information
🔹 Job Title: Brand Specialist, The Macallan, Silicon Valley
🔹 Company: Edrington
🔹 Location: Orange County, CA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Brand Management
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving brand knowledge and confidence within the on and off trade in Silicon Valley
- Identifying opportunities to drive brand awareness, education, and engagement
- Collaborating with local commercial teams to build partnerships and implement marketing strategies
- Managing and efficiently using annual T&E and activation budgets
ASSUMPTION: This role requires a self-starter with strong communication and organizational skills, as well as a polished presentation to represent a luxury brand.
📋 Key Responsibilities
✅ Deliver bespoke education for The Macallan and build elevated brand confidence within priority trade accounts and local wholesalers
✅ Introduce new The Macallan releases to all accounts where applicable
✅ Work collaboratively to identify opportunities for brand presence and recommend change as required
✅ Build partnerships with local on/off premise key accounts and implement Smart Distribution strategies
✅ Accelerate the growth of The Macallan through exceptional visibility, distribution, and display where permitted and within brand guidelines
✅ Recruit new consumers to the brand by seeking opportunities to sample, educate, entertain, and expose and partner with accounts and local influencers
✅ Identify key brand building initiatives for The Macallan in collaboration with local commercial teams
✅ Provide regular updates to local marketing and commercial teams on The Macallan performance in the On and Off trades
✅ Create and demonstrate The Macallan serves and rituals to priority On Trade accounts
✅ Work with The Macallan marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
✅ Collaborate with The Macallan Regional Education Manager and actively contribute as part of the global education, marketeer, and commercial network
ASSUMPTION: This role requires strong public speaking and PowerPoint presentation skills, as well as the ability to work with external parties with tact and diplomacy.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in commercial, trade, or brand ambassador roles, ideally with prestige brands
Required Skills:
- Understanding of the luxury market in the context of distribution and route to market strategies
- Exceptional communication skills, with tact and diplomacy to deal with external parties
- Self-driven with good organizational and prioritizing skills
- Strong commercial awareness
Preferred Skills:
- Experience working in an international organization
- Fluency in multiple languages
ASSUMPTION: Candidates must reside in the South Bay area and be able to commute to the Orange County office as needed.
💰 Compensation & Benefits
Salary Range: $90,000 - $100,000 per year, plus annual bonus
Benefits:
- 20 days of Vacation Time
- Paid Sick Leave Days and Company Holidays
- Holiday Break from December 25th through 31st
- Hybrid Working Schedule
- Health Insurance with premiums fully paid by Edrington for employees and dependents
- 401(k) Retirement Plan with company match
- Life Insurance and Disability Plans
- Pre-Tax Benefits
- Fitness Reimbursement Program
- Tuition Reimbursement Program
- Professional Development
- Wellbeing and Work-Life Balance
- Employee Assistance Program
- Robust Parental Leave Policies
- Company Events and Perks
- Diverse and Inclusive Culture
Working Hours: Full-time, typically 40 hours per week, with flexibility for events and activations
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing, specifically Luxury Spirits
Company Size: 1,001-5,000 employees
Founded: 1861, in Glasgow, Scotland
Company Description:
- Edrington is a leading producer of ultra-premium spirits, including The Macallan, Highland Park, and The Glenrothes
- The company is committed to crafting exceptional brands and giving more to its employees, communities, and stakeholders
- Edrington's principal shareholder is a charitable trust, reflecting its commitment to making a world of difference
Company Specialties:
- Spirits production and distribution
- Brand management and marketing
- Global sales and trade relations
- Sustainability and responsible business practices
Company Website: Edrington.com
ASSUMPTION: Edrington's size and global presence offer opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-level, with potential for growth and advancement
Reporting Structure: The Brand Specialist reports directly to the Market Manager - San Jose/Monterey
Work Arrangement: Hybrid, with a mix of remote work and on-site presence in the Orange County office
Growth Opportunities:
- Progression to senior brand specialist or market manager roles
- Expansion into international markets or new brand portfolios
- Development of leadership and management skills through internal training programs
ASSUMPTION: The Brand Specialist role offers a unique opportunity to gain experience in brand management, marketing, and sales within the luxury spirits industry.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote work and on-site presence in the Orange County office
Office Location(s): Orange County, CA
Geographic Context:
- Orange County is located in Southern California, with a population of over 3 million
- The region offers a diverse range of cultural, recreational, and entertainment options
- Orange County is known for its mild Mediterranean climate, with average temperatures ranging from the mid-60s to the mid-70s throughout the year
Work Schedule: Full-time, with flexibility for events and activations
ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and in-person collaboration and learning opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final round interview with additional stakeholders
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Communication and presentation skills
- Brand knowledge and passion
- Problem-solving and strategic thinking
- Cultural fit and alignment with Edrington's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful brand activations or campaigns you've led or contributed to
- Research The Macallan brand and Edrington's company culture to demonstrate your enthusiasm and fit
- Practice your presentation skills and be ready to discuss your approach to brand education and engagement
ATS Keywords: Brand Specialist, The Macallan, Silicon Valley, Brand Ambassador, Luxury Spirits, Marketing, Sales, Trade Relations, Education, Engagement, Partnerships, Strategy, Activation, Budget Management
ASSUMPTION: The interview process may vary based on the candidate's qualifications and the company's hiring needs.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- Event planning and management tools (e.g., Eventbrite, Cvent)
- Budget tracking and management tools (e.g., Asana, Trello)
ASSUMPTION: The Brand Specialist may need to learn and utilize specific tools and technologies relevant to Edrington's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our work and strive for excellence in all that we do
- Integrity: We act with honesty and transparency in all our interactions
- Respect: We value and celebrate the diversity of our people and the unique perspectives they bring
- Collaboration: We work together to achieve our goals and support each other's success
- Accountability: We take responsibility for our actions and their impact on our colleagues, customers, and communities
Work Style:
- Self-driven and proactive
- Adaptable and resilient
- Strong communicator and collaborator
- Analytical and strategic thinker
- Results-oriented and focused on delivering exceptional outcomes
Self-Assessment Questions:
- How do you embody Edrington's values in your daily work?
- Describe a time when you had to adapt to a significant change or challenge in a brand or marketing strategy?
- How do you approach building and maintaining strong relationships with external partners and stakeholders?
ASSUMPTION: Edrington's culture emphasizes craftsmanship, integrity, respect, collaboration, and accountability, with a focus on delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Balancing remote work and in-person collaboration effectively
- Adapting to changes in brand strategy or market conditions
- Building and maintaining strong relationships with a diverse range of external partners and stakeholders
- Managing budgets and resources efficiently to maximize brand impact
ASSUMPTION: The Brand Specialist role may present unique challenges related to the luxury spirits industry, brand management, and marketing strategies.
📈 Similar Roles Comparison
- Brand Manager: Focuses on overall brand strategy and management, while the Brand Specialist concentrates on local market execution and education
- Marketing Coordinator: Supports brand marketing efforts, whereas the Brand Specialist leads and implements brand strategies independently
- Trade Marketing Manager: Works closely with the Brand Specialist to develop and execute trade-specific marketing plans
ASSUMPTION: The Brand Specialist role offers a unique blend of brand management, marketing, and sales responsibilities, with a focus on local market execution and education.
📝 Sample Projects
- Developing and executing a local consumer sampling campaign to introduce The Macallan to new audiences
- Collaborating with local influencers to create content and events that showcase The Macallan's brand story and unique characteristics
- Partnering with on-premise accounts to create and implement customized brand activation plans that drive sales and engagement
ASSUMPTION: The Brand Specialist will have the opportunity to work on various projects that contribute to The Macallan's growth and brand awareness in the Silicon Valley market.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Edrington support the professional development and growth of its Brand Specialists?
- What are the most successful brand activation campaigns that have been executed in the Silicon Valley market, and what can I learn from them?
- How does the Brand Specialist role collaborate with other departments, such as marketing, sales, and trade relations, to drive brand success?
- What are the key performance indicators (KPIs) used to measure the success of the Brand Specialist role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to contributing to The Macallan's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand activations or campaigns you've led or contributed to
- Research The Macallan brand and Edrington's company culture to demonstrate your enthusiasm and fit
- Practice your presentation skills and be ready to discuss your approach to brand education and engagement
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
