📌 Core Information
🔹 Job Title: Brand Strategist
🔹 Company: Dentsu Creative
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time, Permanent
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-28
🔹 Experience Level: Midweight (2-5 years)
🔹 Remote Status: Hybrid (in office Tue, Wed, Thu)
🚀 Job Overview
Key aspects of this role include:
- Running day-to-day brand strategy on smaller accounts
- Supporting Strategy Director on bigger projects and pitches
- Building relationships with marketing manager/director level clients
- Representing brand strategy in cross-discipline teams
- Contributing to agency and strategy team culture
ASSUMPTION: This role requires a balance of independent work management and collaboration with senior strategists and cross-functional teams.
📋 Key Responsibilities
✅ Run day-to-day brand strategy on key pieces of business with minimal support
✅ Build relationships with marketing manager/director level clients
✅ Represent brand strategy in cross-discipline teams within Dentsu
✅ Support pitch teams to win new business
✅ Help train client leadership in strategy
✅ Champion effectiveness and pursue better creative work
✅ Contribute to agency and strategy team culture
ASSUMPTION: This role involves a mix of strategic thinking, client management, and creative problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 3+ years of brand planning experience in a top brand/advertising agency
Required Skills:
- Proven experience in running brand strategy on key pieces of business
- Track record of getting to interesting creative work across various media
- Experience in briefing and developing creative work with teams
- Proficiency in writing presentations and presenting with confidence
- Strong understanding of key marketing theories and research methods
- Ability to synthesize 4Cs information to create new and provocative insights
- Fluency in using planning tools and templates
- Understanding of measurement and effectiveness frameworks
- Experience in developing a brand and being a brand guardian
- Passion for the craft and a collaborative spirit
Preferred Skills:
- Experience in social media strategy
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong foundation in brand strategy and a proven track record in delivering effective creative work.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (based on experience and market rates for midweight brand strategists in London)
Benefits:
- Flexible working arrangements
- Competitive salary
- Tailored benefits package
Working Hours: Full-time (40 hours/week), with flexible working arrangements
ASSUMPTION: Salary range is estimated based on market data for midweight brand strategists in London. Actual salary may vary based on individual candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu Creative operates in the advertising services industry, focusing on transformative creativity to drive innovation across people, businesses, and society.
Company Size: Dentsu Creative is part of the larger Dentsu Group, which employs over 10,000 people globally. This means applicants can expect a well-established infrastructure and extensive resources.
Founded: Dentsu Group was founded in 1901, with Dentsu Creative launched in 2022. The company has a rich history and extensive experience in the advertising industry.
Company Description:
- Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through transformative creativity
- The agency operates in over 145 countries and is fully integrated with Dentsu’s Media and CXM capabilities
- Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu Creative's global presence and integration with other Dentsu capabilities offer applicants opportunities for international exposure and collaboration.
📊 Role Analysis
Career Level: This role is suitable for midweight brand strategists with 2-5 years of experience, seeking to develop their skills and take on more responsibility.
Reporting Structure: The brand strategist will report to a Strategy Director and work closely with cross-functional teams, including creatives, account managers, and media planners.
Work Arrangement: This role operates under flexible working arrangements, with the team currently in the office every Tuesday, Wednesday, and Thursday.
Growth Opportunities:
- Supporting pitch teams to win new business can expose the strategist to diverse projects and industries
- Contributing to agency and strategy team culture can help develop leadership and mentoring skills
- Working with a Strategy Director on bigger projects can provide opportunities for learning and professional growth
ASSUMPTION: This role offers opportunities for professional development and growth within the agency and the broader Dentsu Group.
🌍 Location & Work Environment
Office Type: Dentsu Creative's London office is located in the Regents Place development, offering a modern and collaborative work environment.
Office Location(s): 10 Triton Street, Regents Place, London, NW1 3BF, GB
Geographic Context:
- London is a major global city with a vibrant advertising industry
- The office is situated near Regent's Park, offering easy access to green spaces and amenities
- London's diverse cultural scene and international connections provide ample opportunities for inspiration and networking
Work Schedule: Full-time (40 hours/week), with flexible working arrangements
ASSUMPTION: London's dynamic advertising scene and Dentsu Creative's central location offer applicants a stimulating work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-person or virtual interview with the hiring manager and/or team members
- Case study or presentation task
- Final interview with the Strategy Director or another senior member of the team
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Presentation and communication skills
- Client management and relationship-building abilities
- Cultural fit and alignment with Dentsu Creative's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your brand strategy work, including research, insights, and creative briefs
- Be ready to discuss your understanding of key marketing theories and research methods
- Research Dentsu Creative and the broader Dentsu Group to demonstrate your enthusiasm and cultural fit
ATS Keywords: Brand planning, creative work, client relationships, presentation skills, marketing theories, research methods, insight generation, measurement frameworks, brand development, collaboration, creativity, training, strategy, effectiveness, communication, curiosity
ASSUMPTION: Dentsu Creative's recruitment process is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on practical skills and real-world examples.
🛠️ Tools & Technologies
- GWI, YouGov, WARC (research tools)
- Planning cycle, ecosystem models (planning tools)
- Microsoft Office Suite (word processing, presentations, data analysis)
- Google Workspace (collaboration, communication)
ASSUMPTION: Familiarity with industry-standard research tools and planning templates is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Curiosity
- Collaboration
- Courage
- Craftsmanship
Work Style:
- Collaborative and team-oriented
- Innovative and forward-thinking
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you passionate about staying up-to-date with the latest marketing trends and research methods?
- Do you have a proven track record of delivering effective creative work across various media?
ASSUMPTION: Dentsu Creative values candidates who are creative, curious, collaborative, and passionate about their work, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously may require strong time management and prioritization skills
- Working in a fast-paced, dynamic environment may necessitate adaptability and resilience
- Collaborating with diverse teams may require strong communication and interpersonal skills
- Keeping up with the latest marketing trends and research methods may demand continuous learning and development
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to professional development.
📈 Similar Roles Comparison
- Compared to junior brand strategist roles, this position offers more independence and responsibility in running day-to-day brand strategy on key pieces of business
- Compared to senior brand strategist roles, this position may involve less strategic oversight and more hands-on project management
- Career progression from this role may include moving into a senior strategist position, specializing in a specific industry or sector, or transitioning into a leadership or management role
ASSUMPTION: This role offers a unique blend of independence and collaboration, with opportunities for professional growth and development within the agency and the broader Dentsu Group.
📝 Sample Projects
- Developing a brand strategy for a new product launch, including market research, target audience definition, and creative brief development
- Conducting a brand audit and providing recommendations for a mature brand looking to refresh its identity and positioning
- Supporting a pitch team to win new business by developing a compelling brand strategy and creative concept that resonates with the client's target audience
ASSUMPTION: These sample projects illustrate the range of brand strategy work that a midweight brand strategist might be expected to undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the broader agency strategy team?
- How does Dentsu Creative support the professional development and growth of its brand strategists?
- What are the most challenging and rewarding aspects of working on the Dentsu Creative team, according to current team members?
- How does Dentsu Creative approach diversity, equity, and inclusion in its hiring and workplace practices?
- What opportunities exist for collaboration and knowledge-sharing with other Dentsu Group agencies and teams?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dentsu Creative careers portal
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio showcasing your brand strategy work, including research, insights, and creative briefs
- Be ready to discuss your understanding of key marketing theories and research methods during the interview process
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
