Brand Strategist and Creative Copywriter (Fractional and Intern)

📌 Core Information

🔹 Job Title: Brand Strategist and Creative Copywriter (Fractional and Intern)

🔹 Company: Substance

🔹 Location: United States (Remote)

🔹 Job Type: Contractor/Intern

🔹 Category: Marketing & Advertising

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand strategies for diverse clients
• Crafting persuasive and engaging copy for various platforms
• Collaborating with cross-functional teams to ensure cohesive messaging
• Monitoring and optimizing campaign performance

ASSUMPTION: This role requires strong creative and strategic thinking, as well as excellent communication skills. It's ideal for candidates seeking a dynamic, fast-paced environment with a mix of brand strategy and creative copywriting.

📋 Key Responsibilities

✅ Collaborate with clients to establish brand positioning, messaging, and identity

✅ Conduct market research to inform brand strategies

✅ Craft persuasive and engaging copy for websites, social media, marketing materials, and advertising campaigns

✅ Develop creative campaign concepts and strategies that align with client objectives

✅ Monitor and analyze campaign performance, providing insights for optimization

ASSUMPTION: This role involves a mix of strategic thinking, creative writing, and data-driven optimization. It requires strong collaboration skills and the ability to adapt to various client needs.

🎯 Required Qualifications

Education: Pursuing or holding a degree in Marketing, Communications, Advertising, or a related field

Experience: 1-3 years of experience in brand strategy, marketing, or copywriting, preferably in an agency environment

Required Skills:

• Strong understanding of brand strategy, positioning, and messaging
• Exceptional creative writing skills
• Proficiency in using digital marketing tools and platforms

Preferred Skills:

• Experience with SEO best practices
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in digital marketing tools and SEO best practices would be beneficial for this role. Fluency in additional languages could also be an asset, depending on the client base.

💰 Compensation & Benefits

Salary Range: $40,000 - $60,000 per year (Based on industry standards for entry-level to mid-level roles in brand strategy and copywriting)

Benefits:

• Flexible hours
• Training & Development

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is estimated based on industry standards for entry-level to mid-level roles in brand strategy and copywriting. The role offers flexibility and opportunities for professional growth.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Substance specializes in connecting exceptional talent with leading brands to drive remarkable growth.

Company Size: 2-10 employees. As a small company, Substance offers a dynamic and agile work environment where employees have significant impact.

Founded: 2024. Substance was founded to revolutionize the way businesses hire talent in the wake of global changes to work dynamics.

Company Description:

• Substance helps businesses reduce recruitment costs while maintaining high-quality hires by accessing top-tier professionals from anywhere in the world.
• The company offers a seamless, all-in-one platform for hiring efficiently, affordably, and compliantly, whether for permanent, fractional, or contract positions.
• Substance empowers companies to build local and international teams or hire key talent across global markets.

Company Specialties:

• Recruitment and staffing services
• Headhunting and talent acquisition
• Career coaching and executive search
• Remote, fractional, and permanent hiring solutions

Company Website: getsubstance.co

ASSUMPTION: Substance's focus on global talent acquisition and cost-effective hiring solutions makes it an attractive option for businesses seeking to expand their teams without breaking the bank.

📊 Role Analysis

Career Level: Entry-level to mid-level. This role is suitable for recent graduates or professionals with up to 3 years of experience in brand strategy, marketing, or copywriting.

Reporting Structure: This role may report directly to the company's founder or a senior team member, given the small company size.

Work Arrangement: Fully remote with flexible hours. This role offers the opportunity to work from home once a week and maintain a flexible schedule.

Growth Opportunities:

• Expanding skills in brand strategy, copywriting, and digital marketing
• Gaining experience working with diverse clients and industries
• Potential for career progression as the company grows

ASSUMPTION: As a small and growing company, Substance offers ample opportunities for professional growth and development. Employees can expect to wear multiple hats and gain diverse experience.

🌍 Location & Work Environment

Office Type: Fully remote. Substance does not have a physical office, and employees are expected to work remotely.

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a diverse range of industries and client opportunities for brand strategists and copywriters.
• Working remotely allows for a flexible work-life balance and the ability to work from various locations.
• Substance's remote work environment fosters a collaborative and inclusive culture.

Work Schedule: Full-time (40 hours/week) with flexible scheduling. Employees can expect to work standard business hours with some flexibility for meetings and project deadlines.

ASSUMPTION: Substance's fully remote work environment allows for a high degree of flexibility and work-life balance. However, it also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Portfolio review and writing test
• Final interview with the hiring manager

Key Assessment Areas:

• Brand strategy and positioning skills
• Creative writing and copywriting abilities
• Collaboration and communication skills
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and portfolio to highlight brand strategy, copywriting, and marketing experience.
• Include examples of your work that demonstrate your ability to craft persuasive and engaging copy for various platforms.
• Prepare for the writing test by brushing up on your creative writing and copywriting skills.
• Research Substance's company values and be prepared to discuss how your skills and experience align with them.

ATS Keywords: Brand Strategy, Creative Writing, Market Research, Digital Marketing, Collaboration, Campaign Development, Performance Tracking, Optimization, Marketing & Advertising, Staffing and Recruiting, Remote Work

ASSUMPTION: Substance's application process is designed to assess candidates' brand strategy, copywriting, and communication skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Digital marketing tools and platforms (e.g., Google Analytics, social media management tools)
• Project management software (e.g., Asana, Trello)
• Collaboration and communication tools (e.g., Slack, Google Workspace)

ASSUMPTION: Substance's remote work environment requires employees to be proficient in using collaboration and communication tools. Familiarity with digital marketing tools and project management software is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Substance values creativity and thinking outside the box to drive remarkable growth.
• Collaboration: The company fosters a collaborative work environment where employees support and learn from one another.
• Adaptability: Substance embraces change and encourages employees to be flexible and open to new ideas.

Work Style:

• Self-motivated: Employees must be able to work independently and manage their time effectively in a remote work environment.
• Collaborative: Substance values teamwork and encourages employees to support one another in achieving common goals.
• Adaptable: Employees should be comfortable working in a dynamic and ever-changing environment.

Self-Assessment Questions:

• Do you have a strong understanding of brand strategy, positioning, and messaging?
• Are you an exceptional creative writer with a knack for crafting persuasive and engaging copy?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a dynamic and collaborative work environment?

ASSUMPTION: Substance values employees who are self-motivated, collaborative, and adaptable. Candidates should be prepared to demonstrate their fit with the company's values and work style during the interview process.

⚠️ Potential Challenges

• Managing multiple client projects and deadlines simultaneously
• Adapting to the unique needs and preferences of diverse clients
• Working effectively in a fully remote work environment
• Keeping up with the ever-evolving landscape of branding and digital marketing

ASSUMPTION: Substance's fast-paced and dynamic work environment can present unique challenges for employees. However, these challenges also offer opportunities for professional growth and development.

📈 Similar Roles Comparison

• Unlike traditional in-house or agency roles, this fractional and intern position offers the opportunity to work with a diverse range of clients and industries.
• Substance's focus on global talent acquisition and cost-effective hiring solutions sets it apart from traditional staffing and recruiting agencies.
• This role offers a unique blend of brand strategy and creative copywriting, providing a well-rounded skillset for career growth in marketing and advertising.

ASSUMPTION: Substance's unique business model and focus on global talent acquisition make it an attractive option for candidates seeking a dynamic and diverse work environment.

📝 Sample Projects

• Developing a comprehensive brand strategy for a tech startup looking to expand its market reach
• Crafting engaging and persuasive copy for a marketing campaign aimed at increasing customer conversions for an e-commerce company
• Conducting market research and analyzing competitive landscapes to inform brand positioning for a retail brand

ASSUMPTION: Substance's diverse client base offers candidates the opportunity to work on a wide range of brand strategy and creative copywriting projects, providing valuable experience and skill development.

❓ Key Questions to Ask During Interview

• How does Substance support the professional growth and development of its employees?
• What is the typical workflow and collaboration structure for this role?
• How does Substance ensure a positive work-life balance for its remote employees?
• What are the most challenging aspects of working with diverse clients, and how does Substance support its employees in overcoming these challenges?
• How does Substance measure the success of its brand strategy and creative copywriting efforts, and how does it use this information to optimize campaigns and initiatives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding the company's values and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your brand strategy, copywriting, and marketing experience
• Prepare for the writing test by brushing up on your creative writing and copywriting skills
• Research Substance's company values and be prepared to discuss how your skills and experience align with them
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.