Brand Strategist, Business Marketing

📌 Core Information

🔹 Job Title: Brand Strategist, Business Marketing

🔹 Company: Meta

🔹 Location: New York, NY

🔹 Job Type: Full-time

🔹 Category: Brand Strategy, Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing global B2B brand strategy and brand architecture
• Crafting and managing compelling brand stories for Meta brands and programs
• Collaborating with cross-functional teams to ensure brand strategy is embraced globally
• Conducting audits and analysis to inform business and brand strategic decision-making
• Creating measurable plans and activities to ensure success and ongoing optimization

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and analytical skills to drive brand success in a complex, global environment.

📋 Key Responsibilities

✅ Develop global B2B brand strategy and brand architecture

✅ Craft and manage a compelling brand story and strategy for Meta brands and programs offered to business audiences

✅ Develop proprietary strategic frameworks and processes and identify bespoke solutions

✅ Lead brand strategy workshops, creative ideation sessions, and customer insight activities

✅ Work to define and maintain B2B brand standards, reviews, and governance

✅ Collaborate with Consumer Marketing, regional B2B Marketing, Creative teams/agencies, Sales and Product leaders globally to ensure our brand strategy is embraced by teams around the company

✅ Conduct audits and analysis to inform business and brand strategic and decision making

✅ Identify and scale best practices for brand marketing across Business Marketing

✅ Create measurable plans and activities to ensure success and ongoing optimization of activities

✅ Craft executive level decks to be presented to Corporate and Business Marketing VPs

✅ Develop strategic briefs to inform campaign and program development

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and cross-functional collaboration to drive brand success across Meta's business audiences.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of brand strategy experience

Required Skills:

• Expert-level understanding of brand strategy
• Experience in messaging, naming, positioning, and brand architecture
• Experience working with management on all levels from the VPs to administrative support
• Experience as a cross-functional influencer and partner
• Experience translating insights, ideas, and data into customer value
• Analytical skills and ability to use data to identify insights and provide solutions
• Understanding of go-to-market activities
• Experience working with both B2B and consumer brands
• Experience inspiring and energizing creative teams

Preferred Skills:

• Experience in a fast-paced, dynamic environment
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in brand strategy, with a proven track record of driving brand success in a complex, global environment.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (based on industry standards for a senior brand strategist role in New York)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off policies
• Employee stock purchase plan
• Tuition reimbursement and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: Salary range is estimated based on industry standards for a senior brand strategist role in New York. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, with a focus on social media, connectivity, and emerging technologies like augmented and virtual reality.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.

Founded: Meta was founded in 2004 as Facebook, and has since grown into a global technology company with a wide range of products and services.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible.
• The company offers a range of products and services, including Facebook, Instagram, Messenger, and WhatsApp, which connect billions of people around the world.
• Meta is also investing in emerging technologies like augmented and virtual reality to build the next evolution in social technology.

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Working at Meta offers opportunities to collaborate with talented teams, work on cutting-edge technologies, and make a global impact.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in brand strategy.

Reporting Structure: The Brand Strategist will report to the Head of Brand, Program & Storytelling within the Business Marketing team.

Work Arrangement: This role is on-site, with the opportunity for remote work and flexible hours.

Growth Opportunities:

• Potential to work on high-impact projects and influence brand strategy across Meta's business audiences
• Opportunities to collaborate with and learn from talented team members across the company
• Chance to grow within the Business Marketing team or explore other roles within Meta

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic, global organization.

🌍 Location & Work Environment

Office Type: Meta's New York office is a modern, collaborative workspace with a focus on employee well-being and productivity.

Office Location(s): 770 Broadway, New York, NY 10003

Geographic Context:

• New York City is a vibrant, multicultural metropolis with a thriving tech industry.
• The office is located in the Flatiron District, offering easy access to public transportation, restaurants, and cultural attractions.
• New York offers a wide range of housing options, from urban apartments to suburban homes.

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: Working in Meta's New York office offers a dynamic, collaborative work environment in a vibrant, multicultural city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter
• First-round interview with the hiring manager
• Second-round interview with cross-functional team members
• Final-round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Brand strategy expertise and experience
• Cross-functional collaboration and communication skills
• Analytical skills and problem-solving abilities
• Cultural fit and alignment with Meta's values

Application Tips:

• Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
• Prepare examples of your brand strategy work and be ready to discuss your approach to problem-solving
• Research Meta's brand and business to demonstrate your understanding of the company and its products

ATS Keywords: Brand Strategy, B2B Marketing, Cross-Functional Collaboration, Analytical Skills, Customer Insights, Strategic Planning, Creative Problem-Solving

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their brand strategy expertise and cultural fit with Meta.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel)
• Google Workspace (Gmail, Google Docs, Google Slides, Google Sheets)
• Brand management and tracking tools (e.g., Brandfolder, Brand24)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using a range of tools and technologies to support their brand strategy work.

👔 Cultural Fit Considerations

Company Values:

• Give People the Power
• Focus on Impact
• Be Bold
• Move Fast
• Be Open
• Build Social Value

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and responsive to change
• Creative and innovative
• Results-oriented and focused on impact

Self-Assessment Questions:

• How do you embody Meta's values in your work?
• Can you provide an example of a time when you had to collaborate with cross-functional teams to drive brand success?
• How do you approach data analysis and interpretation to inform brand strategy?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Meta's values and work style to be successful in this role.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Collaborating with cross-functional teams across different time zones and cultures
• Navigating a complex, global organization with multiple stakeholders
• Adapting to changes in brand strategy and priorities

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and able to adapt to changes and challenges.

📈 Similar Roles Comparison

• Unlike consumer brand strategist roles, this position focuses on B2B audiences and requires a deep understanding of business marketing
• This role is part of a global team, offering opportunities to work with diverse stakeholders and impact brand strategy on a large scale
• Compared to other brand strategist roles, this position offers the chance to work on high-impact projects and drive brand success for some of the world's most recognized brands

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other brand strategist positions in the industry.

📝 Sample Projects

• Developing a global brand architecture for Meta's business products and services
• Conducting a brand audit and analysis to inform business and brand strategic decision-making
• Crafting a compelling brand story and strategy for a new B2B product launch

ASSUMPTION: These sample projects are representative of the types of brand strategy work the Brand Strategist may be responsible for in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall brand strategy for Meta's business audiences?
• Can you describe the team structure and dynamics within the Business Marketing team?
• How does Meta support the professional growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Meta approach diversity, equity, and inclusion in its brand strategy and marketing efforts?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand strategy experience and relevant skills
• Prepare examples of your brand strategy work and be ready to discuss your approach to problem-solving
• Research Meta's brand and business to demonstrate your understanding of the company and its products
• Follow up with the recruiter within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.