Brand Strategist

📌 Core Information

🔹 Job Title: Brand Strategist

🔹 Company: ThedaCare

🔹 Location: ThedaCare Corporate Office - Neenah, Wisconsin

🔹 Job Type: Full-Time

🔹 Category: Marketing & Branding

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand marketing strategies to achieve growth objectives
• Managing budgets, overseeing brand guidelines, and collaborating with various teams
• Exercising independent judgment, creativity, accuracy, and accountability in day-to-day brand marketing activities
• Working with internal and external resources to strategize on effective brand marketing tactics

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work collaboratively with diverse teams to achieve marketing goals.

📋 Key Responsibilities

✅ Develops marketing strategies and plans for sponsorships with measurable objectives, scopes and analyzes project requirements, and manages budgets and reporting

✅ Develops and oversees brand guidelines to ensure consistency across all channels and touchpoints

✅ Works with internal and external resources to strategize on the most effective tactics to integrate brand strategies and ensure the effective execution of agreed-upon tactics

✅ Develops a deep understanding of brand and sponsorship channels, develops expertise in the most effective brand marketing strategies and tactics to drive desired business outcomes

✅ Develops implementation plans and schedules, leads multi-disciplinary teams to achieve project objectives on schedule and on budget

✅ Provides leadership in project and program planning

✅ Monitors and reports on key performance metrics for brand marketing activities, adjusts strategies to achieve goals

✅ Works collaboratively with Brand, Marketing & Communications, print center, external vendors, and administrative and clinical department staff

✅ Performs other duties as assigned

ASSUMPTION: This role involves a mix of strategic planning, project management, and cross-functional collaboration to drive successful brand marketing campaigns.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, marketing communications, or a related field

Experience: 5 years of progressive experience in marketing and/or brand management. Healthcare experience preferred.

Required Skills:

• Proven track record in brand marketing and strategy development
• Excellent project management skills
• Strong budget management skills
• Ability to work collaboratively with diverse teams
• Excellent communication and presentation skills
• Proficient in Microsoft Office Suite

Preferred Skills:

• Experience in the healthcare industry
• Fluency in Spanish

ASSUMPTION: Candidates with a strong background in brand marketing, excellent project management skills, and relevant industry experience will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year (Based on industry standards for a Marketing Manager with 5-10 years of experience in the healthcare industry)

Benefits:

• Health Coaches
• Relaxation Rooms
• Health Focused Apps
• Mental Health Support
• Minimal or Zero Copays
• Team Member Cost Sharing Premiums
• Daycare

Working Hours: 40 hours per week, Monday - Friday, with flexibility for project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 5-10 years of experience in the healthcare industry. Actual compensation may vary based on factors such as relevant experience, skills, and certifications.

📌 Applicant Insights

🔍 Company Context

Industry: ThedaCare is a non-profit healthcare organization that provides care to over 650,000 residents in northeast and central Wisconsin. They operate nine hospitals and 180 points of care across 17 counties.

Company Size: ThedaCare has 5,001-10,000 employees, making it a mid-sized organization with a significant presence in the region.

Founded: ThedaCare was founded in 1909 and has a rich history of providing high-quality healthcare services to the communities it serves.

Company Description:

• ThedaCare is committed to being a leader in Population Health and empowering people to live their unique, best lives.
• The organization delivers care to more than 650,000 residents in 17 counties and employs approximately 7,000 providers and team members at 180 points of care, including nine hospitals.
• ThedaCare and Froedtert Health combined in 2024 to strengthen local health care and provide high-quality services for treatment and prevention in a coordinated manner.

Company Specialties:

• Hospital
• Health Care
• Clinics
• Medical Practice
• Cancer
• Orthopedic
• Trauma
• Cardiovascular
• Primary Care

Company Website: http://www.thedacare.org

ASSUMPTION: ThedaCare's size and focus on population health provide opportunities for candidates to work on large-scale marketing initiatives and make a significant impact on the organization's mission.

📊 Role Analysis

Career Level: This role is at the manager level, with the opportunity to lead projects and teams.

Reporting Structure: The Brand Strategist reports directly to the Director of Brand Marketing and works closely with various teams, including Marketing & Communications, print center, and clinical department staff.

Work Arrangement: This role is on-site, with the opportunity for flexible work arrangements based on project needs.

Growth Opportunities:

• Potential to lead larger marketing campaigns and teams as experience and skills develop
• Opportunities to work on cross-functional projects and gain exposure to different aspects of the healthcare industry
• Possibility to advance to a senior marketing role or management position within the organization

ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to work on high-impact marketing campaigns that drive business results.

🌍 Location & Work Environment

Office Type: ThedaCare Corporate Office - Neenah, Wisconsin

Office Location(s): 101 N Commercial Street, Neenah, WI 54956, US

Geographic Context:

• Neenah is a city in Winnebago County, Wisconsin, with a population of approximately 25,000 people.
• The city is located on the western shore of Lake Winnebago, the largest inland body of water in the United States.
• Neenah is part of the Fox Cities metropolitan area, which has a population of over 360,000 people.

Work Schedule: The work schedule is Monday - Friday, with the possibility of flexible hours based on project needs.

ASSUMPTION: The location of this role in Neenah, Wisconsin, offers a small-town feel with easy access to the larger Fox Cities metropolitan area, providing a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Director of Brand Marketing
• Background check and offer extension

Key Assessment Areas:

• Brand marketing strategy and planning
• Project management skills
• Budget management and reporting
• Collaboration and teamwork
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare examples of successful brand marketing campaigns you've led or contributed to
• Demonstrate your understanding of ThedaCare's mission and values during the interview process

ATS Keywords: Brand Marketing, Strategic Planning, Project Management, Budget Management, Collaboration, Healthcare Marketing, Brand Guidelines

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand marketing skills, project management abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, JIRA)
• Marketing automation tools (e.g., HubSpot, Marketo)
• Graphic design software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management professionals, and candidates should be comfortable using them.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Excellence
• Leadership
• Innovation
• Agility

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with diverse teams?
• Are you comfortable using data and analytics to inform your marketing strategies?
• Do you have a proven track record of driving results and achieving marketing objectives?

ASSUMPTION: Candidates who align with ThedaCare's values and work style will be well-suited for this role and have a higher likelihood of success in the organization.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of stakeholders, including clinical and administrative staff
• Adapting to changes in marketing priorities and strategies
• Balancing the need for creativity and innovation with the requirement to maintain brand consistency

ASSUMPTION: The Brand Strategist role may present challenges related to project management, stakeholder communication, and adaptability, but these can be overcome with strong organizational skills, effective communication, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on brand strategy and management, rather than tactical execution
• This role requires a strong understanding of the healthcare industry and the unique marketing challenges it presents
• Career progression in this role may lead to senior marketing positions or management roles within the organization

ASSUMPTION: This role is unique in its focus on brand strategy and management within the healthcare industry, and candidates should be aware of the specific challenges and opportunities it presents compared to other marketing roles.

📝 Sample Projects

• Developing and implementing a comprehensive brand marketing strategy for a new hospital wing
• Managing a team to create and execute a multi-channel marketing campaign to promote a new medical service line
• Conducting market research to assess the effectiveness of existing brand messaging and making data-driven recommendations for improvement

ASSUMPTION: The projects associated with this role will be varied and challenging, requiring candidates to apply their brand marketing skills and strategic thinking to achieve marketing objectives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does ThedaCare support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the brand marketing team in the next 12-24 months, and how can this role help address them?
• How does ThedaCare measure the success of its brand marketing campaigns, and what key performance indicators (KPIs) are most important?
• What is the work-life balance like for marketing team members at ThedaCare?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in and understanding of the role, as well as their ability to contribute to the organization's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand marketing experience and relevant skills
• Prepare examples of successful brand marketing campaigns you've led or contributed to
• Research ThedaCare's mission, values, and recent marketing initiatives to demonstrate your understanding of the organization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.