Brand Strategist

📌 Core Information

🔹 Job Title: Brand Strategist

🔹 Company: ThedaCare

🔹 Location: Neenah, Wisconsin

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand marketing strategies to achieve growth objectives
• Managing budgets and reporting for marketing projects
• Overseeing brand guidelines to ensure consistency across all channels
• Collaborating with internal and external resources to execute brand strategies
• Analyzing and adjusting marketing strategies based on performance metrics

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develops marketing strategies and plans for sponsorships with measurable objectives, scopes and analyzes project requirements, manages budgets and reporting

✅ Develops and oversees brand guidelines to ensure consistency across all channels and touchpoints

✅ Works with internal and external resources to strategize on the most effective tactics to integrate brand strategies and to ensure the effective execution of the agreed-upon tactics

✅ Develops a deep understanding of brand and sponsorship channels; develops expertise in the most effective brand marketing strategies and tactics to drive desired business outcomes

✅ Develops implementation plans and schedules; leads multi-disciplinary teams to achieve project objectives on schedule and on budget

✅ Provides leadership in project and program planning

✅ Monitors and reports on key performance metrics for brand marketing activities; adjusts strategies to achieve goals

✅ Works collaboratively with Brand, Marketing & Communications, print center, external vendors, and administrative and clinical department staff

✅ Performs other duties as assigned

ASSUMPTION: This role may require occasional overtime, especially during high-priority project deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, marketing communications or a related field

Experience: 5 years of progressive experience in marketing and/or brand management. Healthcare experience preferred.

Required Skills:

• Proven experience in brand marketing and strategy development
• Strong leadership and project management skills
• Excellent analytical and problem-solving skills
• Ability to work effectively with cross-functional teams
• Strong communication and presentation skills
• Proficiency in Microsoft Office Suite

Preferred Skills:

• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with Adobe Creative Suite
• Knowledge of the healthcare industry

ASSUMPTION: Candidates with relevant certifications (e.g., Certified Brand Strategist, Certified Marketing Executive) may be given preference.

💰 Compensation & Benefits

Salary Range: $75,000 - $100,000 per year (Based on industry standards for a Brand Strategist role with 5-10 years of experience in the healthcare industry in Wisconsin)

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Tuition reimbursement for continuing education
• Employee assistance program
• Employee discounts on healthcare services

Working Hours: Full-time, Monday - Friday, 8:00 AM - 5:00 PM. Occasional overtime may be required.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: ThedaCare is a non-profit healthcare system focused on improving the health and well-being of residents in northeast and central Wisconsin.

Company Size: ThedaCare employs approximately 7,000 providers and team members at 180 points of care, including nine hospitals, serving over 650,000 residents in 17 counties.

Founded: ThedaCare was founded in 1909 and has been serving the community for nearly 115 years.

Company Description:

• ThedaCare delivers care to more than 650,000 residents in 17 counties through nine hospitals and 180 points of care.
• The organization is committed to being a leader in Population Health, empowering people to live their unique, best lives.
• ThedaCare combined with Froedtert Health in 2024 to strengthen local health care and provide high-quality services for treatment and prevention in a coordinated manner.

Company Specialties:

• Hospital and clinic services
• Primary care and specialty care
• Cancer care
• Orthopedic and trauma care
• Cardiovascular care

Company Website: http://www.thedacare.org

ASSUMPTION: ThedaCare's large size and extensive service offerings provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Brand Strategist reports directly to the Director of Marketing and Communications and works closely with various departments, including Brand, Marketing & Communications, print center, and clinical department staff.

Work Arrangement: This role is on-site, with occasional remote work possible for meetings and collaboration with external vendors.

Growth Opportunities:

• Advancement to a senior-level marketing or brand management role
• Expansion of responsibilities to include additional service lines or markets
• Opportunities to lead cross-functional teams and mentor junior team members

ASSUMPTION: ThedaCare's combination with Froedtert Health may present new career opportunities as the organization continues to grow and evolve.

🌍 Location & Work Environment

Office Type: ThedaCare Corporate Office - Neenah, Wisconsin

Office Location(s): 101 N Commercial Street, Neenah, WI 54956, US

Geographic Context:

• Neenah is a city in Winnebago County, Wisconsin, with a population of approximately 26,000 residents.
• The city is located on the western shore of Lake Winnebago, the largest inland lake in the United States.
• Neenah is part of the Oshkosh-Neenah metropolitan area, which has a population of over 180,000 residents.

Work Schedule: Full-time, Monday - Friday, 8:00 AM - 5:00 PM. Occasional overtime may be required.

ASSUMPTION: The Neenah office offers a collaborative and supportive work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and a panel of team members
• Final interview with the Director of Marketing and Communications

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Understanding of brand marketing principles and tactics

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
• Prepare examples of your past brand marketing campaigns and their outcomes
• Research ThedaCare's brand and marketing efforts to demonstrate your understanding of the organization's goals and values

ATS Keywords: Brand Marketing, Strategic Planning, Project Management, Budget Management, Brand Guidelines, Cross-functional Teams, Performance Metrics, Healthcare Industry

ASSUMPTION: ThedaCare's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the organization's needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Adobe Creative Suite (Photoshop, Illustrator)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: ThedaCare provides the necessary tools and technologies for employees to perform their jobs effectively.

👔 Cultural Fit Considerations

Company Values:

• Compassion: We care for and support each other
• Excellence: We strive for the highest quality and continuous improvement
• Leadership: We take ownership and drive results
• Innovation: We embrace change and find better ways
• Agility: We respond quickly and adapt to new situations

Work Style:

• Collaborative: ThedaCare values teamwork and cross-functional collaboration
• Adaptable: Employees are expected to be flexible and adaptable to changing priorities and demands
• Data-driven: Decisions are based on data and analytics to ensure optimal outcomes

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful brand marketing strategies?
• Are you comfortable working with cross-functional teams and managing multiple projects simultaneously?
• Do you thrive in a fast-paced, dynamic work environment that requires adaptability and quick decision-making?

ASSUMPTION: ThedaCare's values and work style foster a collaborative, innovative, and results-driven culture that prioritizes employee growth and development.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong time management and organizational skills
• Occasional overtime may be required to meet project deadlines
• Working with a large, complex organization may present unique challenges and opportunities for growth
• Adapting to changes in priorities and demands may require flexibility and adaptability

ASSUMPTION: ThedaCare's size and complexity may present unique challenges, but also offer ample opportunities for career growth and development.

📈 Similar Roles Comparison

• Brand Manager: This role focuses more on day-to-day brand management and execution, while the Brand Strategist role is more focused on strategic planning and development
• Marketing Director: This role has broader responsibilities for overall marketing strategy and leadership, while the Brand Strategist role is focused specifically on brand marketing
• Career Path: The Brand Strategist role may serve as a stepping stone to a senior-level marketing or brand management role, or a transition to a more specialized marketing function

ASSUMPTION: The Brand Strategist role offers a unique blend of strategic and tactical responsibilities, providing a strong foundation for career growth and development in marketing and branding.

📝 Sample Projects

• Developing and executing a comprehensive brand marketing strategy for a new healthcare service line
• Managing a team to rebrand an existing healthcare facility, including all touchpoints and collateral materials
• Conducting market research and analysis to inform brand positioning and messaging for a targeted patient population

ASSUMPTION: The Brand Strategist role offers a diverse range of projects and initiatives, providing opportunities to develop and demonstrate a wide range of skills and expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing and Communications department?
• How does ThedaCare support the professional development and growth of its employees?
• What are the key priorities and initiatives for the Brand team in the next 12-24 months?
• How does ThedaCare measure and evaluate the success of its brand marketing efforts?
• What is the typical career path for someone in the Brand Strategist role at ThedaCare?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand marketing experience and skills
• Prepare examples of your past brand marketing campaigns and their outcomes
• Research ThedaCare's brand and marketing efforts to demonstrate your understanding of the organization's goals and values
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.