Brand Strategist – Social Media

📌 Core Information

🔹 Job Title: Brand Strategist – Social Media

🔹 Company: Telenor

🔹 Location: Dhaka, Bangladesh

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and safeguarding the consistency of the brand while driving business growth and customer engagement.
• Designing and implementing diverse initiatives to ensure the brand remains vibrant, relevant, and aligned with the organization's mission.
• Collaborating with stakeholders to anchor the company-wise brand management effort.
• Ensuring strategic and architectural alignment of Grameenphone brand with the global Telenor brand framework.

ASSUMPTION: This role requires a strategic mindset with a strong focus on brand management and digital marketing. The ideal candidate will have experience in brand strategy, social media, and data analysis.

📋 Key Responsibilities

✅ Assessing brand health in key parameters and formulating approaches to address statistical variance.

✅ Ensuring timely “brand shift” strategies based on consumer & business demands and insights.

✅ Utilizing segment insights and brand platform to formulate the brand guideline for different digital platforms.

✅ Translating brand strategies into directions for different marketing executions.

✅ Maintaining consistency of the brand assets across all internal and external communication communications.

✅ Engaging the community base by understanding, assessing, and nurturing the digital ecosystem for online community.

✅ Launching periodic campaigns to engage Grameenphone community across the ecosystem.

✅ Triggering nostalgia and other emotional factors to humanize the social personal of the brand.

✅ Formulating, nurturing, and driving brand assets while plugging them into regular day-to-day brand activities.

✅ Anchoring the brand strategy in line with company/business strategy and syncing all products, services, and initiatives under one brand story with proper customer insight.

✅ Ensuring appropriate trend spotting and consumer insight for periodic brand equity building initiatives.

ASSUMPTION: The role involves a mix of strategic planning, data analysis, and creative execution. Strong project management skills are essential to juggle multiple initiatives and ensure brand consistency across various platforms.

🎯 Required Qualifications

Education: Undergraduate degree in Business specializing in Marketing Analytics/Marketing Communication/Consumer Behavior/Consumer Life-cycle/Business Strategy/Brand Strategy/Digital Analytics.

Experience: At least 4 to 6 years of experience in brand management within the telecom, FMCG, or tech-driven industries.

Required Skills:

• Proven ability to shape brand perception and lead high-impact campaigns.
• Proficient in social media strategy analytics and programmatic advertising.
• Skilled in analyzing business metrics to refine marketing strategies.
• Expertise in leveraging market trends to optimize brand engagement.

Preferred Skills:

• Strategic Thinking: Craft long-term marketing roadmaps for digital-first and product-driven communication.
• Analytical Mindset: Interpret data to assess campaign effectiveness and business impact.
• Innovation & Creativity: Passion for disruptive marketing tactics and emerging digital trends.
• Collaboration: Experience working with cross-functional teams, agencies, and external partners.

ASSUMPTION: Candidates with a strong academic background in marketing and relevant work experience in brand management will be most competitive for this role.

💰 Compensation & Benefits

Salary Range: BDT 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for similar roles in Bangladesh)

Benefits:

• Medical insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangladesh. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Telenor is a leading telecommunications company with a strong presence in the Nordics and Asia. They offer a wide range of telecommunications services, including mobile, fixed-line, broadband, and entertainment services.

Company Size: Telenor has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Telenor was founded in 1855 and has since grown into a global telecommunications provider.

Company Description:

• Telenor is committed to responsible business conduct and driven by the ambition of empowering societies.
• The company's purpose is to connect customers to what matters most.
• Telenor has four behaviors that guide the way they work: Always Explore, Create Together, Keep Promises, and Be Respectful.

Company Specialties:

• Telecommunications
• Broadband
• Fixed phone
• Entertainment
• Mobile communications
• Digital products and services

Company Website: http://www.telenor.com/

ASSUMPTION: Telenor's large size and global presence offer opportunities for career growth and exposure to diverse markets and cultures.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles.

Reporting Structure: The Brand Strategist will report directly to the Head of Brand & Market Communications and work closely with cross-functional teams, agencies, and external partners.

Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed.

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the marketing department.
• Opportunities to work on regional or global projects, gaining exposure to different markets and cultures.
• Access to professional development opportunities, such as training and workshops.

ASSUMPTION: The Brand Strategist role offers a unique opportunity to work on a global brand and drive business growth through strategic marketing initiatives.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities.

Office Location(s): Snarøyveien 30, Fornebu, 1331, NO

Geographic Context:

• Dhaka, Bangladesh, is a bustling city with a population of over 20 million people.
• The city is known for its vibrant culture, rich history, and diverse cuisine.
• Dhaka offers a mix of traditional and modern attractions, with numerous shopping centers, restaurants, and historical sites.

Work Schedule: The work schedule is generally Monday to Friday, with some flexibility for remote work as needed.

ASSUMPTION: The work environment at Telenor is collaborative and innovative, with a strong focus on employee development and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager and relevant team members
• Final interview with the Head of Brand & Market Communications

Key Assessment Areas:

• Brand management experience and expertise
• Social media strategy and analytics skills
• Data analysis and interpretation abilities
• Creativity and innovation in marketing campaigns
• Collaboration and communication skills

Application Tips:

• Tailor your resume to highlight relevant brand management experience and skills.
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Telenor's company culture.
• Be ready to discuss specific examples of your brand management experience and the results you've achieved.

ATS Keywords: Brand Management, Social Media Strategy, Data Analysis, Campaign Management, Consumer Insights, Digital Marketing, Collaboration, Strategic Thinking, Innovation, Creativity

ASSUMPTION: The application process at Telenor is competitive, with a strong focus on finding the best fit for the role and the company culture.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)
• Marketing automation tools (e.g., Hootsuite, Buffer)

ASSUMPTION: The ideal candidate will have experience with relevant marketing and data analysis tools, as well as a willingness to learn new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Always Explore
• Create Together
• Keep Promises
• Be Respectful

Work Style:

• Collaborative and innovative
• Focused on employee development and growth
• Data-driven and results-oriented

Self-Assessment Questions:

• Do you have a proven track record of shaping brand perception and leading high-impact campaigns?
• Are you proficient in social media strategy analytics and programmatic advertising?
• Do you have strong project management skills and the ability to juggle multiple initiatives?

ASSUMPTION: Telenor values candidates who are curious, collaborative, and committed to delivering with precision and integrity.

⚠️ Potential Challenges

• Managing multiple brand initiatives simultaneously, requiring strong project management skills.
• Working in a fast-paced, dynamic environment with tight deadlines.
• Collaborating with cross-functional teams, agencies, and external partners, requiring strong communication and interpersonal skills.
• Adapting to changes in consumer behavior and market trends, requiring a flexible and adaptable mindset.

ASSUMPTION: The Brand Strategist role presents unique challenges and opportunities for growth and development in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position has a strong focus on social media strategy and analytics.
• Telenor's global presence offers opportunities for regional or global projects, providing exposure to diverse markets and cultures.
• This role is at the mid-level of the marketing career path, with opportunities for growth into senior roles.

ASSUMPTION: The Brand Strategist role at Telenor is unique in its focus on social media strategy and analytics, offering a competitive advantage for candidates with relevant experience.

📝 Sample Projects

• Developing a comprehensive social media strategy for a new product launch.
• Analyzing consumer data to identify trends and inform brand strategy.
• Collaborating with cross-functional teams to create and execute a high-impact marketing campaign.

ASSUMPTION: The Brand Strategist role at Telenor offers a diverse range of projects and initiatives, providing opportunities for growth and development in a dynamic and fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does Telenor support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Telenor measure the success of its brand management initiatives?
• What are the biggest challenges facing the brand management team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving success for the brand management team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant brand management experience and skills.
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Telenor's company culture.
• Be ready to discuss specific examples of your brand management experience and the results you've achieved.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.