Brand Strategist - UK

📌 Core Information

🔹 Job Title: Brand Strategist - UK

🔹 Company: Better Collective A/S

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing brand positioning and messaging across Better Collective's portfolio of sports media and betting content assets.
• Collaborating with Sales and Content teams to create narratives and custom solutions that align with clients' goals across sports media, sports betting media, talent-led content, and esports.
• Translating advertiser objectives into branded content or partnership ideas across various media formats.
• Maintaining brand-specific playbooks and sales positioning documents.
• Building tentpole concepts and evergreen programs that are scalable across multiple assets.

ASSUMPTION: This role requires a strong strategic and creative mindset, with the ability to connect advertiser needs to Better Collective's media assets. Successful candidates will have experience in brand strategy, creative strategy, integrated marketing, content creation, or similar pre-sale roles, preferably with agency experience.

📋 Key Responsibilities

✅ Collaborate with Sales on advertiser briefs and develop strategic responses tailored to brand and vertical.

✅ Lead storytelling and creative development for sales materials, including media kits, pitch decks & proposals, one-sheeters, case studies, visual mockups, etc.

✅ Translate advertiser objectives into branded content or partnership ideas across web, social, video, audio, and experiential, and share sellable concepts across markets.

✅ Collaborate with Sales to support RFPs with strategic narratives that include positioning, messaging, and proof of concept.

✅ Partner with Content and Editorial teams to align ideas with asset, talent/show, or platform opportunities.

✅ Maintain brand/vertical-specific playbooks and sales positioning documents.

✅ Help build tentpole concepts and evergreen programs that are scalable across multiple assets.

✅ Partner with media planners and content teams to ensure pitches are both sellable and executable.

ASSUMPTION: This role involves working closely with cross-functional teams to develop and execute strategic brand initiatives that drive sales and engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3-5+ years in brand strategy, creative strategy, integrated marketing, content creation, or similar pre-sale roles, preferably with agency experience.

Required Skills:

• Strong writing and presentation skills.
• A strategic and creative mindset with the ability to connect advertiser needs to Better Collective's media assets.
• Experience in sports, betting, entertainment, social media, or podcast media is a major plus.
• Collaborative, curious, and comfortable juggling multiple fast-moving pitches.
• A passion for football (soccer) and understanding of football culture and gaming (e.g., FUTBIN).

Preferred Skills:

• Experience working with international teams.
• Fluency in additional languages.

ASSUMPTION: Successful candidates will have a proven track record in brand strategy and a strong portfolio demonstrating their creative and strategic capabilities.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for brand strategist roles in London.

Benefits:

• Private health and dental insurance.
• Group income protection.
• Life assurance.
• 30 days annual leave (excluding bank holidays).
• Flexible working hours.

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM. However, flexibility is available to support a healthy work-life balance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Better Collective is a digital sports media group operating a diversified portfolio of digital sports media, sports betting media, and esports & gaming communities. They are on a mission to excite sports fans through engaging content and foster passionate communities worldwide.

Company Size: Better Collective has 1,001-5,000 employees, making it a mid-sized company with a flat organizational structure and a working environment characterized by freedom with responsibility.

Founded: Better Collective was founded in 2004 and remains under the direct management of its founders, Jesper and Christian.

Company Description:

• Better Collective covers a vast range of sports, spanning from popular leagues to niche competitions.
• The company operates a wide range of content formats, including exclusive videos, engaging podcasts, editorial sports news, expert insights, and tips into the latest and upcoming sports events.
• Better Collective's media brands engage a sports audience of more than 450 million visits each month across their portfolio of national and international sports media brands.

Company Specialties:

• Sports media.
• Sports betting media.
• Esports & gaming communities.
• Content creation and distribution.

Company Website: http://www.bettercollective.com/

ASSUMPTION: Better Collective's diverse portfolio of media brands and content formats allows them to engage a wide audience of sports fans and provide unique opportunities for brand strategists to develop and implement innovative campaigns.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 3-5 years of experience in brand strategy or related fields.

Reporting Structure: The Brand Strategist will report directly to the Head of Brand Marketing and work closely with Sales, Content, and Editorial teams.

Work Arrangement: This role is on-site, with flexible working hours that support a healthy work-life balance.

Growth Opportunities:

• Progression to a senior or management role within the Brand Marketing team.
• Expansion into new markets or verticals as Better Collective continues to grow.
• Development of skills in related areas, such as content creation, sales, or account management.

ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Better Collective's dynamic and fast-paced environment.

🌍 Location & Work Environment

Office Type: Better Collective's London office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 90 Bartholomew Close, London, England EC1A 7BN, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving sports scene.
• The office is located in the Clerkenwell district, close to numerous amenities, restaurants, and public transportation links.
• The UK is home to a diverse range of sports, including football (soccer), rugby, cricket, and tennis, providing ample opportunities for sports enthusiasts.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility available to support a healthy work-life balance.

ASSUMPTION: Better Collective's London office provides an engaging and collaborative work environment that encourages creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• In-depth interview with the Head of Brand Marketing and a member of the Brand Marketing team.
• Final interview with the Global Head of Brand Marketing.

Key Assessment Areas:

• Candidates' strategic and creative thinking.
• Portfolio presentation and discussion.
• Cultural fit and alignment with Better Collective's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your brand strategy work, including case studies and examples of successful campaigns.
• Research Better Collective's media brands and content formats to demonstrate your understanding of the company and its offerings.

ATS Keywords: Brand strategy, creative strategy, integrated marketing, content creation, sports media, sports betting media, esports, gaming, football culture, FUTBIN

ASSUMPTION: Better Collective's interview process is designed to assess candidates' strategic and creative thinking, as well as their cultural fit and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel).
• Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Project management tools (e.g., Asana, Trello, JIRA).
• Content management systems (e.g., WordPress, Drupal).

ASSUMPTION: Successful candidates will be proficient in using industry-standard tools and technologies to create and manage brand strategy initiatives.

👔 Cultural Fit Considerations

Company Values:

• Passion for sports.
• Collaboration and teamwork.
• Innovation and creativity.
• Integrity and accountability.

Work Style:

• Fast-paced and dynamic.
• Collaborative and team-oriented.
• Results-driven and focused on delivering excellence.

Self-Assessment Questions:

• Do you have a passion for sports, particularly football (soccer)?
• Are you comfortable working in a fast-paced, collaborative environment?
• Do you thrive on delivering high-quality results and driving innovation?

ASSUMPTION: Better Collective's company culture is characterized by passion, collaboration, innovation, and a strong work ethic. Successful candidates will be able to thrive in this environment and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• The role may require working on multiple fast-moving pitches simultaneously, which can be challenging and demanding at times.
• Better Collective's portfolio of media brands and content formats is diverse and constantly evolving, requiring brand strategists to stay up-to-date with the latest trends and developments in the sports media landscape.
• The role may involve working with international teams, requiring strong communication and collaboration skills.
• The UK sports media landscape is competitive, and brand strategists must be able to differentiate Better Collective's offerings and drive sales growth.

ASSUMPTION: Successful candidates will be able to navigate these challenges and contribute to Better Collective's continued growth and success in the UK sports media market.

📈 Similar Roles Comparison

• This role differs from traditional brand strategy roles in that it requires a strong understanding of sports media, sports betting media, and esports & gaming communities.
• Better Collective's diverse portfolio of media brands and content formats provides unique opportunities for brand strategists to develop and implement innovative campaigns that engage a wide audience of sports fans.
• Career progression in this role may involve expanding into new markets or verticals as Better Collective continues to grow, providing opportunities for brand strategists to develop their skills and advance their careers.

ASSUMPTION: This role offers unique opportunities for brand strategists to work in a dynamic and fast-paced environment, driving sales growth and engaging a wide audience of sports fans.

📝 Sample Projects

• Developing a brand positioning and messaging framework for Better Collective's esports & gaming communities.
• Creating a tentpole concept for a major football (soccer) tournament, including branded content and partnership ideas across web, social, video, audio, and experiential.
• Supporting a major sports betting media brand's RFP with a strategic narrative that includes positioning, messaging, and proof of concept.

ASSUMPTION: These sample projects demonstrate the range of brand strategy initiatives that successful candidates may be involved in, from developing brand positioning and messaging frameworks to creating tentpole concepts and supporting RFPs.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Marketing team?
• How does Better Collective support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Better Collective differentiate its offerings in the competitive UK sports media landscape?
• What opportunities are there for career progression within the Brand Marketing team and across Better Collective's portfolio of media brands and content formats?

ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit with Better Collective.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio showcasing your brand strategy work, including case studies and examples of successful campaigns.
• Research Better Collective's media brands and content formats to demonstrate your understanding of the company and its offerings.
• Follow up with the Better Collective HR team one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.