🔹 Job Title: Brand Strategy Advisor (Hybrid)
🔹 Company: American Family Insurance
🔹 Location: Madison, WI (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1 day/week in office)
Key aspects of this role include:
ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and the ability to manage multiple projects simultaneously.
✅ Design and implement innovative branding and marketing strategies to enhance the visibility and reputation of AFV and The Institute within the VC marketplace.
✅ Cultivate relationships with important venture capital ecosystem partners, identifying and leveraging opportunities for impactful engagement.
✅ Develop a compelling social media strategy that inspires meaningful engagement, amplifies brand awareness, and reaches target audiences across relevant platforms.
✅ Collaborate with the Branding and Events Specialist to conceptualize and coordinate a strategic calendar of firm-sponsored events (both physical and digital) designed to achieve specific brand goals.
✅ Partner with the Branding and Events Specialist to coordinate AFV’s presence at important industry events (e.g., ITC) to maximize brand impact and networking opportunities.
✅ Collaborate to collate comprehensive financial and operational reports that effectively communicate fund performance and strategy to Limited Partners.
✅ Provide storytelling and design strategic guidance to portfolio companies in developing pitch decks, including narrative development and visually compelling design.
ASSUMPTION: This role requires strong project management skills, exceptional communication skills, and the ability to work effectively with cross-functional teams.
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 5+ years of experience in marketing, communications, or a related field, preferably within the venture capital, private equity, investment banking, or technology industries.
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the venture capital industry or a related field will have a competitive advantage in this role.
Salary Range: $128,000.00 - $216,000.00 per year
Benefits:
Working Hours: Full-time (40 hours/week), with 1 day/week in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on the job level and the candidate's geographic work location.
Industry: American Family Insurance is a leading multi-line insurance company, offering a wide range of products and services to customers across the United States.
Company Size: American Family Insurance has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: American Family Insurance was founded in 1946 and has since grown to become a prominent player in the insurance industry.
Company Description:
Company Specialties:
Company Website: www.amfam.com
ASSUMPTION: American Family Insurance is a well-established company with a strong brand and a commitment to customer service and community involvement.
Career Level: This role is at the mid-level career stage, with opportunities for growth and advancement within the marketing and communications department.
Reporting Structure: The Brand Strategy Advisor will report to the Senior Manager, Investment Business Systems.
Work Arrangement: This is a hybrid role, with employees working from home for 4 days per week and in the office for 1 day per week.
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing and communications field.
Office Type: American Family Insurance has multiple office locations, with this role being based in Madison, WI, with the option to work from home for 4 days per week.
Office Location(s): Madison, WI; New York, NY; Chicago, IL
Geographic Context:
Work Schedule: Full-time (40 hours/week), with flexible hours and the ability to work remotely for most of the week.
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Brand strategy, marketing, communications, venture capital, project management, storytelling, design, interpersonal skills, financial analysis, startup ecosystem, industry trends
ASSUMPTION: American Family Insurance uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who align with American Family Insurance's values and work style will be more likely to succeed in this role.
ASSUMPTION: These challenges can be overcome with strong project management skills, exceptional communication skills, and a willingness to adapt and learn.
ASSUMPTION: This role offers a unique opportunity to work within the venture capital ecosystem and gain experience in brand strategy and marketing communications.
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of strategic thinking required for success in this role.
ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.