📌 Core Information
🔹 Job Title: Senior Growth Insights Manager
🔹 Company: PointClickCare
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Enhancing marketing performance visibility through ROI and cohort reporting
- Analyzing full-funnel data to identify effective strategies and optimize marketing investments
- Collaborating with cross-functional teams to drive data-informed decision-making
- Working in a fast-paced, heavily matrixed organization with a focus on high growth
ASSUMPTION: This role requires a strong background in digital B2B marketing analytics and a solid understanding of marketing automation, web analytics, and CRM platforms.
📋 Key Responsibilities
✅ Define and segment customer cohorts based on acquisition source, behavior, product engagement, and stage in the customer lifecycle
✅ Track and report on cohort behavior over time, highlighting key trends in adoption, conversion, engagement, and retention
✅ Connect lifecycle insights to business impact and campaign ROI, influencing budget allocation and go-to-market strategies
✅ Develop frameworks that align marketing spend with revenue growth, customer retention, and lifetime value (LTV)
✅ Identify emerging signals from the field and provide actionable recommendations to scale high-performing bottom-up tactics
ASSUMPTION: This role involves a significant amount of data analysis and requires strong problem-solving skills and attention to detail.
🎯 Required Qualifications
Education: Diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, or Computer Science
Experience: 8+ years of experience in Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience
Required Skills:
- Proven expertise in lifecycle analysis, campaign performance tracking, and reporting dashboards
- Strong grasp of marketing automation, web analytics, and CRM platforms (e.g., Marketo, Google Analytics, Salesforce)
- Experience with BI tools (e.g., Tableau, Power BI, Looker), SQL, and attribution modeling
Preferred Skills:
- Familiarity with bottom-up marketing motions, PLG signals, and customer-led growth approaches
- Experience with Google Analytics, SEO, SEM, funnel metrics, SQL, BI tools, Salesforce dashboards, and B2B marketing channels
ASSUMPTION: Candidates with experience in high growth, fast-paced, heavily matrixed organizations will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: CAD 93,600 - CAD 104,000 per year
Benefits:
- Benefits starting from Day 1
- Retirement Plan Matching
- Flexible Paid Time Off
- Wellness Support Programs and Resources
- Parental & Caregiver Leaves
- Fertility & Adoption Support
- Continuous Development Support Program
- Employee Assistance Program
- Allyship and Inclusion Communities
- Employee Recognition
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Mississauga, Ontario area.
📌 Applicant Insights
🔍 Company Context
Industry: PointClickCare is a leading health tech company focused on improving long-term and post-acute care through its comprehensive software platform.
Company Size: PointClickCare has 1,001-5,000 employees, providing a large and diverse work environment.
Founded: PointClickCare was founded in 2000 and is headquartered in Toronto, Ontario.
Company Description:
- PointClickCare's mission is to help providers deliver exceptional care through its AI-driven healthcare solutions.
- The company powers intelligent transitions, insightful interventions, and financial sustainability for its clients.
- PointClickCare is trusted by over 30,000 provider organizations and every major U.S. health plan.
Company Specialties:
- Electronic health records (EHR)
- EHR and EMR software
- Long-term care and nursing homes
- Software as a Service (SaaS)
- Point of Care and eMAR solutions
- Health information platform
Company Website: http://www.pointclickcare.com
ASSUMPTION: PointClickCare's focus on AI-driven healthcare and its extensive client base make it an attractive employer in the health tech industry.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring significant experience and expertise in digital B2B marketing analytics.
Reporting Structure: The Senior Growth Insights Manager will report directly to the VP of Marketing or a similar role.
Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Mississauga, Ontario.
Growth Opportunities:
- As PointClickCare continues to grow, there may be opportunities for the Senior Growth Insights Manager to take on additional responsibilities or move into a leadership role.
- The company's focus on employee development and continuous learning provides ample opportunities for professional growth.
ASSUMPTION: This role offers significant growth potential for the right candidate, given PointClickCare's size and focus on high growth.
🌍 Location & Work Environment
Office Type: PointClickCare's headquarters in Mississauga, Ontario is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 8 Spadina Ave, Toronto, Ontario M5V 0S8, CA
Geographic Context:
- Mississauga is located in the Greater Toronto Area (GTA), offering easy access to major transportation networks and a wide range of amenities.
- The city is home to a diverse and multicultural population, providing a rich and vibrant work environment.
- Mississauga is known for its strong economy and abundance of job opportunities in various industries.
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a 30-minute lunch break.
ASSUMPTION: The work environment at PointClickCare is fast-paced, collaborative, and focused on driving results through data-driven decision-making.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring team
- Final interview with the VP of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Data analysis and problem-solving skills
- Marketing analytics expertise and experience
- Ability to work collaboratively in a fast-paced environment
- Strategic thinking and business acumen
- Communication and presentation skills
Application Tips:
- Highlight relevant experience and achievements in data analysis, marketing analytics, and performance measurement in your resume.
- Tailor your cover letter to demonstrate your understanding of PointClickCare's mission and the role's requirements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with marketing analytics.
ATS Keywords: Digital B2B Marketing Analytics, Performance Measurement, Lifecycle Analysis, Campaign Performance Tracking, Marketing Automation, Web Analytics, CRM Platforms, BI Tools, SQL, Attribution Modeling, UI/UX Marketing Analytics, Revenue Marketing Metrics
ASSUMPTION: PointClickCare's application process is designed to assess candidates' technical skills and cultural fit with the organization.
🛠️ Tools & Technologies
- Marketo
- Google Analytics
- Salesforce
- Tableau or Power BI
- Looker
- SQL
- Attribution modeling tools
ASSUMPTION: The tools and technologies listed are subject to change based on the company's evolving needs and industry trends.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in fast-paced, heavily matrixed organizations?
- Are you comfortable working with large datasets and complex analytics tools?
- Do you have a proven track record of driving results through data-driven decision-making?
ASSUMPTION: PointClickCare's culture is highly collaborative and data-driven, with a strong focus on innovation and continuous improvement.
⚠️ Potential Challenges
- The fast-paced nature of the role may require long hours and tight deadlines.
- The role involves working with large datasets, which can be complex and time-consuming.
- The on-site work arrangement may require commuting to Mississauga, Ontario, which can be challenging depending on the candidate's location.
- The role may require occasional travel to attend industry events or meet with clients.
ASSUMPTION: The potential challenges listed are common to roles in fast-paced, heavily matrixed organizations and can be mitigated with strong time management and communication skills.
📈 Similar Roles Comparison
- Compared to other Senior Growth Insights Manager roles, this position offers a unique opportunity to work in the health tech industry and drive data-informed decision-making for a leading provider of AI-driven healthcare solutions.
- The role requires a strong background in digital B2B marketing analytics and a solid understanding of marketing automation, web analytics, and CRM platforms.
- Career progression in this role may involve moving into a leadership position or taking on additional responsibilities as the company continues to grow.
ASSUMPTION: This role offers significant growth potential and the opportunity to work with cutting-edge technology in the fast-growing health tech industry.
📝 Sample Projects
- Developing a cohort analysis framework to track customer behavior over time and identify trends in adoption, conversion, engagement, and retention
- Creating a dashboard to monitor marketing performance and ROI, enabling data-driven decision-making and optimization
- Conducting a comprehensive review of the company's marketing technology stack and making recommendations for improvement
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Senior Growth Insights Manager may be involved in, but the specific projects will vary based on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall marketing organization?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does PointClickCare support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does PointClickCare foster a culture of innovation and continuous improvement?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and the company, and helps you better understand the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the PointClickCare careers page
- Tailor your resume to highlight your relevant experience and skills in digital B2B marketing analytics, lifecycle analysis, and campaign performance tracking
- Write a cover letter that demonstrates your understanding of PointClickCare's mission and the role's requirements
- Prepare for the interview process by researching the company and practicing common interview questions
- Follow up with the hiring manager or recruiter after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
