📌 Core Information
- Job Title: Brand Strategy Internship
- Company: Penta Group
- Location: Remote (United States, preference for Eastern Time hours)
- Job Type: Internship
- Category: Brand Strategy, Marketing, Advertising
- Date Posted: May 8, 2025
- Experience Level: Entry-level (0-2 years)
- Remote Status: Remote (solely)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with strategy leads and creative teams to develop brand strategies and campaign concepts
- Conducting landscape and competitive analyses to uncover insights and inform creative platforms
- Translating strategic direction into integrated campaign rollouts across various channels
- Providing copywriting and content development support to bring creative concepts to life
- Managing client feedback and ensuring campaign optimization requests are implemented efficiently
*ASSUMPTION: This role is ideal for undergraduate students or recent graduates seeking hands-on experience in brand strategy, marketing, or advertising. It offers a dynamic environment for learning and growth, with the opportunity to work on real client projects.*
📋 Key Responsibilities
✅ Lead landscape and competitive analyses to uncover insights that shape compelling creative platforms and brand strategies
✅ Collaborate closely with strategy leads to develop foundational planning documents, ensuring all creative briefs and strategy deliverables are insight-driven and brand-aligned
✅ Partner with creative strategy and production teams to translate strategic direction into integrated campaign rollouts across channels
✅ Develop performance reports in partnership with strategists to distill key campaign metrics and provide clients with actionable insights
✅ Manage and track client feedback, ensuring campaign optimization requests are clearly communicated and implemented efficiently across teams
✅ Provide copywriting and content development support to help bring creative concepts to life through clear, engaging, and brand-consistent messaging
✅ Maintain a deep understanding of clients’ industries and market dynamics to proactively inform team strategy and creative decision-making
*ASSUMPTION: This role requires strong analytical, project management, and communication skills. The ideal candidate will be intellectually curious, with an interest in learning about new industries and creative project scopes.*
🎯 Required Qualifications
- Education: Currently pursuing undergraduate coursework, or holds a bachelor's degree, with a focus in journalism, marketing, business, political science, or a related discipline
- Experience: None specified (entry-level)
- Required Skills:
- Proficiency in building compelling presentations using Google Slides or Powerpoint
- Experience using Excel or Google Sheets to present, organize, and analyze data
- Excellent written communication skills
- Interest in storytelling and creative conceptualization
- Foundational knowledge of marketing, advertising, or branding best practices
- Demonstrated ability to prioritize multiple, competing priorities
- Strong analytical and project management skills
- Ability to take initiative; motivated and self-starting
- Strong attention to detail
- Highly intellectually curious mindset, with an interest in learning about new industries and creative project scopes
- Preferred Skills: Interest in policy or political advocacy from past work experiences, or undergraduate coursework
*ASSUMPTION: While not explicitly stated, this role may require some level of familiarity with marketing, advertising, or branding principles. However, it is designed for entry-level candidates seeking to gain experience in these fields.*
💰 Compensation & Benefits
- Salary Range: $20 per hour (non-exempt position eligible for overtime)
- Benefits:
- Dynamic and supportive environment for learning and growth
- Opportunity to take an active, impactful role in real client work
- Exposure to a broad range of industries and creative disciplines
- Mentoring opportunities and support in the development of long-term career goals
*ASSUMPTION: The salary range provided is an hourly rate and does not include any additional compensation or benefits. The benefits listed are intangible and focused on professional development and growth.*
📌 Applicant Insights
🔍 Company Context
- Industry: Business Consulting and Services
- Company Size: 201-500 employees
- Founded: 2022
- Company Description: Penta Group is a global company providing data-driven solutions to help clients achieve their objectives in an increasingly complex stakeholder environment. They offer cutting-edge intelligence products and in-house advertising and creative services through Penta Brand Strategy.
- Company Specialties: Public affairs, communications, consulting, research, stakeholder relations, intelligence, monitoring, stakeholder solutions, primary research, polling, policy maker research, focus groups, media monitoring, media analytics, sentiment analysis, public relations, brand strategy, creative, advertising, and campaigning.
*ASSUMPTION: Penta Group is a relatively new company, founded in 2022, with a focus on providing comprehensive stakeholder solutions. Their expertise spans various disciplines, including brand strategy, advertising, and communications.*
📊 Role Analysis
- Career Level: Entry-level (internship)
- Reporting Structure: This role will collaborate closely with strategy leads, creative teams, and production teams. The reporting structure is not explicitly stated but is likely to be within the Penta Brand Strategy department.
- Work Arrangement: Remote (solely), with a preference for candidates who can work Eastern Time hours
- Growth Opportunities: This internship offers the opportunity to gain real-world experience working on client projects, exposure to various industries and creative disciplines, and mentoring opportunities for long-term career growth
*ASSUMPTION: As an internship, this role is designed for short-term, temporary employment. However, it provides valuable experience and growth opportunities for entry-level candidates.*
🌍 Location & Work Environment
- Office Type: Remote (no physical office specified)
- Office Location(s): Not applicable (remote work)
- Geographic Context: United States (preference for Eastern Time hours)
- Work Schedule: Full-time (40 hours per week)
*ASSUMPTION: This role is designed for remote work, with a preference for candidates located in the United States who can work Eastern Time hours.*
💼 Interview & Application Insights
- Typical Process: The application process and interview structure are not explicitly stated. Applicants should expect a standard interview process, potentially including phone or video screens, followed by one or more in-depth interviews with hiring managers or team members.
- Key Assessment Areas: Applicants should expect to be assessed on their analytical, project management, and communication skills, as well as their understanding of marketing, advertising, or branding principles and their intellectual curiosity.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as analytical skills, project management, communication, and any marketing, advertising, or branding coursework or projects.
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, attention to detail, and ability to work collaboratively in a dynamic environment.
- Familiarize yourself with Penta Group's mission, values, and the specific aspects of the role to demonstrate your enthusiasm and fit for the position.
*ASSUMPTION: The application process and interview structure for this role are likely to be similar to those of other entry-level marketing, advertising, or branding positions. Applicants should focus on demonstrating their skills, experiences, and enthusiasm for the role and the company.*
🛠️ Tools & Technologies
- Google Slides or Powerpoint
- Excel or Google Sheets
- Other tools and technologies may be required based on the specific needs of client projects
*ASSUMPTION: The tools and technologies required for this role are not explicitly stated but are likely to include presentation software and spreadsheet software, as well as any other tools necessary for the specific client projects the intern works on.*
👔 Cultural Fit Considerations
- Company Values: Not explicitly stated, but Penta Group's mission and values are likely to include a focus on data-driven solutions, stakeholder engagement, and creative problem-solving.
- Work Style: Dynamic, collaborative, and supportive environment for learning and growth, with a focus on real-world client work and mentoring opportunities
- Self-Assessment Questions:
- How do your analytical and project management skills align with the responsibilities of this role?
- How have you demonstrated initiative and a strong attention to detail in previous experiences?
- How do your interests in storytelling, creative conceptualization, and marketing, advertising, or branding align with this role and Penta Group's mission?
*ASSUMPTION: Applicants should consider how their skills, experiences, and interests align with the responsibilities of this role and Penta Group's mission and values. They should also be prepared to discuss their ability to work collaboratively in a dynamic environment and their enthusiasm for learning and growth.*
⚠️ Potential Challenges
- Balancing multiple, competing priorities and managing client feedback efficiently
- Working remotely and maintaining a strong work-life balance
- Adapting to the fast-paced, dynamic nature of client work and project scopes
- Gaining experience in a new industry or discipline, if applicable
*ASSUMPTION: This role may present challenges related to time management, remote work, and adapting to new industries or disciplines. Applicants should be prepared to discuss their strategies for overcoming these challenges.*
📈 Similar Roles Comparison
- This role is similar to entry-level marketing, advertising, or branding positions, with a focus on brand strategy, campaign development, and client management.
- It differs from other internships in its focus on real-world client work and the opportunity to gain exposure to a broad range of industries and creative disciplines.
- Career paths for individuals in this role may include positions such as Brand Strategist, Marketing Specialist, or Account Executive, with opportunities for growth and advancement within Penta Group or other organizations.
*ASSUMPTION: This role is designed for entry-level candidates seeking to gain experience in brand strategy, marketing, advertising, or related fields. It offers a unique opportunity to work on real client projects and gain exposure to various industries and creative disciplines.*
📝 Sample Projects
- Conducting landscape and competitive analyses for a tech company launching a new product
- Developing a brand strategy and campaign concept for a healthcare organization seeking to increase awareness and engagement
- Managing client feedback and ensuring campaign optimization requests are implemented efficiently for a financial services firm
*ASSUMPTION: These sample projects are intended to illustrate the types of client work the Brand Strategy Intern may be involved in. The specific projects and industries will vary based on the needs of Penta Group's clients.*
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how have previous interns succeeded in overcoming them?
- How does Penta Group support the professional development and growth of its interns?
- What opportunities are there for mentoring and collaboration with other team members and departments?
- How does Penta Group approach work-life balance for its remote employees?
- What are the most rewarding aspects of working on real client projects, and how can I contribute to the success of these projects?
*ASSUMPTION: These key questions are designed to help applicants better understand the role, the company culture, and the opportunities for growth and development. Applicants should tailor their questions to their specific interests and concerns.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.lever.co/pentagrp/c77abdb8-9be3-4f68-b11f-de60d9cd7ed0)
- Tailor your resume and cover letter to highlight relevant skills and experiences, such as analytical skills, project management, communication, and any marketing, advertising, or branding coursework or projects.
- Prepare for behavioral interview questions that focus on your problem-solving skills, initiative, attention to detail, and ability to work collaboratively in a dynamic environment.
- Familiarize yourself with Penta Group's mission, values, and the specific aspects of the role to demonstrate your enthusiasm and fit for the position.
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
*[Disclaimer: This job description is an AI-enhanced version of the original listing, designed to provide a more comprehensive and structured overview of the role, the company, and the application process. The information contained herein is based on the original listing and may be subject to change. Always verify details directly with the employer before making decisions.]*
