📌 Core Information
🔹 Job Title: Brand Writer
🔹 Company: Maple
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time Employee
🔹 Category: Healthcare, Tech
🔹 Date Posted: 2025-05-06
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Creating engaging, high-quality short-form content across multiple formats
- Ensuring brand voice consistency and evolving editorial standards
- Collaborating with marketing, product, and sales teams to support business objectives
- Optimizing content effectiveness using data, insights, and industry best practices
ASSUMPTION: This role requires strong writing skills, adaptability, and the ability to work effectively with various teams to create impactful content.
📋 Key Responsibilities
✅ Create engaging, high-quality short-form content for digital marketing, product messaging, social media, sales enablement collateral, and presentations
✅ Ensure brand voice consistency and adherence to brand guidelines across all written materials
✅ Translate complex ideas into clear, engaging content for B2C and B2B audiences
✅ Collaborate with marketing, product, and sales teams to develop content that supports business objectives and enhances the customer journey
✅ Use data, insights, and industry best practices to continuously improve content effectiveness
ASSUMPTION: This role requires a strong understanding of audience needs and the ability to craft content that engages, informs, and drives action.
🎯 Required Qualifications
Education: Bachelor's degree in English, Journalism, Communications, or a related field
Experience: 3-5 years of professional short-form writing experience, ideally in a B2B/B2C SaaS, tech, or agency environment
Required Skills:
- Exceptional writing and editing skills with a keen eye for grammar, clarity, and storytelling
- Proven ability to create engaging short-form pieces across multiple channels
- Strong customer-centric mindset and ability to craft content that resonates with audiences
- Proficiency with Google Workspace, Slack, Figma, AI, and content management systems (e.g., WordPress)
Preferred Skills:
- Experience with project management tools (e.g., Asana)
- Background in healthcare
ASSUMPTION: Candidates should have a strong portfolio showcasing their writing skills and versatility across various channels and formats.
💰 Compensation & Benefits
Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for similar roles in Toronto)
Benefits:
- Competitive benefits package (health, dental, counselling, life insurance)
- Health spending account
- Wellness budget
- Maple access (virtual healthcare for employees and family)
- Paid health days (10 extra days for life events)
- Destination5 (work internationally in eligible countries for up to 5 days per year)
- Retirement savings plan
- Branch out budget ($1,000 annually for professional development)
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare technology, focusing on virtual care and telemedicine services
Company Size: 51-200 employees (according to LinkedIn)
Founded: 2015
Company Description:
- Founded in 2015, Maple is a fast-growing health tech company offering virtual care services across multiple distribution channels
- With a network of 2,000+ healthcare providers and nearly 4 million Canadians with access to their services, Maple is one of Canada’s fastest-growing virtual care companies
- Maple has been recognized with numerous awards, including LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, and Globe & Mail's Top Growing Companies in Canada
Company Specialties:
- Virtual care services
- Telemedicine
- Health technology
- Healthcare innovation
Company Website: https://www.getmaple.ca/
ASSUMPTION: Maple is a well-established company in the virtual care industry, known for its innovative approach to healthcare services.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the VP, Brand
Work Arrangement: Hybrid, with a mix of remote and on-site work at their Toronto office
Growth Opportunities:
- Potential career progression within the marketing or content teams
- Opportunities to work on diverse projects and campaigns
- Chance to grow with the company as it continues to expand and innovate in the virtual care space
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): 225 Richmond St W #201, Toronto, ON M5V 1W2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a strong focus on healthcare innovation
- The office is located in the heart of downtown Toronto, close to public transportation and amenities
- Toronto offers a high quality of life, with a diverse range of cultural attractions, restaurants, and outdoor activities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for remote work)
ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and in-person collaboration, fostering a productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Writing test or assignment
- Final interview with the hiring manager and/or other team members
Key Assessment Areas:
- Writing skills and style
- Understanding of brand voice and guidelines
- Ability to adapt tone and style for different audiences and channels
- Collaboration and communication skills
Application Tips:
- Tailor your cover letter to highlight your relevant experience and enthusiasm for the role
- Include a portfolio of writing samples that demonstrate your versatility and range
- Be prepared to discuss your approach to content creation, optimization, and collaboration
ATS Keywords: Brand Writer, Short-Form Writing, Digital Marketing, Content Creation, Collaboration, Editing, Storytelling, A/B Testing, SEO, Project Management
ASSUMPTION: The application process may vary, and additional steps or assessments could be included based on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- Google Workspace ( Docs, Sheets, Slides)
- Slack
- Figma
- AI and content management systems (e.g., WordPress)
- Project management tools (e.g., Asana)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Passionate about improving access to high-quality healthcare
- Supportive and collaborative team environment
- United in purpose and united in bringing ambitious goals to life
- Creative and bold in approach to work and projects
Work Style:
- Collaborative and cross-functional
- Data-driven and focused on continuous improvement
- Agile and adaptable to changing priorities and goals
- Customer-centric and focused on enhancing the customer journey
Self-Assessment Questions:
- How do you ensure that your writing aligns with the company's brand voice and guidelines?
- Can you provide an example of how you've adapted your writing style to resonate with a specific audience or channel?
- How do you approach collaboration with other teams and stakeholders to create impactful content?
ASSUMPTION: Maple values candidates who are passionate about their mission, supportive of their team, and aligned with their creative and collaborative work style.
⚠️ Potential Challenges
- Managing multiple content requests and deadlines from various teams
- Balancing brand voice consistency with audience-specific content needs
- Keeping up with industry trends and best practices in digital marketing and content creation
- Adapting to a hybrid work environment and maintaining productivity
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a customer-centric mindset.
📈 Similar Roles Comparison
- Compared to other brand writer roles, this position offers a unique opportunity to work in the growing virtual care industry and make a significant impact on a company's brand voice and customer experience
- Maple's focus on innovation and continuous improvement provides opportunities for professional growth and development
- Career paths in this role may include progression to senior content or marketing positions within the company
ASSUMPTION: This role offers a unique blend of brand writing, digital marketing, and healthcare industry experience, setting it apart from similar positions in other industries.
📝 Sample Projects
- Developing a series of engaging social media posts to promote a new virtual care service
- Creating a comprehensive brand style guide to ensure consistency across all written materials
- Collaborating with the product team to create in-app messaging that enhances the user experience and drives engagement
ASSUMPTION: These sample projects demonstrate the range of content creation and collaboration opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does the brand writer role fit into the overall marketing and content strategy for Maple?
- What are the most significant content priorities for the brand writer in the first 90 days?
- How does Maple support the professional development and growth of its brand writer?
- What are the key performance indicators (KPIs) for success in this role, and how are they measured?
- How does Maple foster a collaborative and inclusive work environment, particularly in a hybrid setting?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position and its requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Prepare a tailored cover letter highlighting your relevant experience and enthusiasm for the role
- Include a portfolio of writing samples that demonstrate your versatility and range, including 2-3 pieces of past work and 1-2 speculative pieces
- Be prepared to discuss your approach to content creation, optimization, and collaboration during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
