📌 Core Information
🔹 Job Title: Brand Manager
🔹 Company: Talent 360
🔹 Location: Cairo, Egypt
🔹 Job Type: Full-Time
🔹 Category: Consumer Electronics
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies to strengthen brand positioning in the MENA market
- Ensuring all marketing materials and campaigns align with the brand's identity and voice
- Conducting market research to understand consumer insights and adapt branding strategies accordingly
- Collaborating with cross-functional teams to maintain a consistent brand image across all platforms
- Analyzing brand performance metrics and recommending improvements
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to effectively manage the brand and drive its success in the competitive MENA market.
📋 Key Responsibilities
✅ Develop and execute brand strategy to strengthen brand positioning in the MENA market
✅ Ensure all marketing materials and campaigns align with the brand's identity and voice
✅ Conduct market research to understand consumer insights and adapt branding strategies accordingly
✅ Collaborate with creative, digital marketing, and product teams to maintain a consistent brand image across all platforms
✅ Analyze brand performance metrics and recommend improvements
ASSUMPTION: The Brand Manager will be expected to work closely with various teams and stakeholders to ensure the brand's consistent representation and growth in the market.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business, or a related field
Experience: 3+ years of experience in brand management, preferably in the consumer electronics industry
Required Skills:
- Strong analytical skills and familiarity with brand tracking tools
- Excellent communication and leadership abilities
- Proficiency in English
Preferred Skills:
- Experience working in the MENA market
- Fluency in Arabic
ASSUMPTION: Candidates with relevant experience in brand management and a strong understanding of the consumer electronics industry will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between EGP 25,000 and EGP 40,000 per month, based on industry standards for a mid-level brand management role in Cairo. This estimate may vary depending on the candidate's experience and qualifications.
Benefits:
- Attractive salary + KPIs schemes
- Social Insurance
- Medical Insurance
Working Hours: Full-time, Sunday to Thursday from 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM, on-site
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics
Company Size: Small (11-50 employees) - This size allows for a more agile and collaborative work environment, where employees can have a significant impact on the company's growth and success.
Founded: 2021 - As a relatively new company, there are ample opportunities for growth and career advancement.
Company Description:
- Talent 360 aims to assist companies in getting in control of their expenses by providing spend management software solutions.
- The company is privately held and has its headquarters in Riyadh, Saudi Arabia.
- Talent 360 specializes in spend management software and focuses on helping businesses optimize their spending and improve their bottom line.
Company Specialties:
- Spend Management Software
Company Website: http://www.sifi.app
ASSUMPTION: Talent 360 is a growing company in the competitive consumer electronics industry, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level - This role requires a balance of strategic thinking, tactical execution, and leadership skills, making it suitable for experienced professionals looking to advance their careers.
Reporting Structure: The Brand Manager will likely report directly to the Marketing Director or CEO, depending on the company's organizational structure.
Work Arrangement: On-site, full-time - This arrangement allows for better collaboration and communication with the team and stakeholders, as well as easier access to resources and support.
Growth Opportunities:
- As the company grows, there may be opportunities for the Brand Manager to take on additional responsibilities or move into a more senior role.
- The Brand Manager may also have the opportunity to work on special projects or initiatives that could help them develop new skills or gain exposure to different aspects of the business.
ASSUMPTION: The Brand Manager role at Talent 360 offers a unique opportunity for experienced professionals to make a significant impact on the company's growth and success while also advancing their own careers.
🌍 Location & Work Environment
Office Type: On-site - The Brand Manager will work primarily from the company's office in Cairo, Egypt.
Office Location(s): New Cairo
Geographic Context:
- Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
- The city is known for its rich history, vibrant culture, and diverse economy.
- New Cairo is a modern, upscale district located on the outskirts of Cairo, offering a more suburban and family-friendly environment.
Work Schedule: Sunday to Thursday from 9:00 AM to 5:00 PM or 10:00 AM to 6:00 PM - This schedule allows for a reasonable work-life balance, with two days off per week and standard working hours.
ASSUMPTION: The Brand Manager will enjoy a dynamic and collaborative work environment at Talent 360's Cairo office, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Brand strategy development and execution
- Market research and consumer insights
- Cross-functional team collaboration
- Analytical skills and data-driven decision making
Application Tips:
- Highlight relevant experience in brand management, preferably in the consumer electronics industry.
- Demonstrate strong analytical skills and provide examples of how you've used data to inform brand strategies.
- Showcase your ability to work effectively with cross-functional teams and stakeholders.
ATS Keywords: Brand strategy, market research, consumer insights, brand positioning, analytical skills, communication skills, leadership abilities, brand tracking tools
ASSUMPTION: The application process for the Brand Manager role at Talent 360 is likely to be competitive, with a focus on assessing the candidate's strategic thinking, analytical skills, and ability to work effectively with teams.
🛠️ Tools & Technologies
- Brand tracking tools (e.g., Brand24, YouGov, NetBase)
- Market research tools (e.g., Google Trends, SurveyMonkey, Typeform)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The Brand Manager will be expected to have a strong working knowledge of relevant brand tracking, market research, and project management tools, as well as proficiency in design tools for creating marketing materials.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
Work Style:
- Agile and adaptable
- Data-driven
- Collaborative and team-oriented
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and consumer behavior in the MENA market?
- Can you provide an example of a time when you had to adapt your brand strategy based on market research findings?
- How do you ensure that marketing materials and campaigns align with the brand's identity and voice across multiple platforms and touchpoints?
ASSUMPTION: Talent 360 values innovative, customer-centric, and collaborative employees who can work effectively in a dynamic and agile environment.
⚠️ Potential Challenges
- The competitive consumer electronics market in the MENA region may present challenges in maintaining brand differentiation and market share.
- The Brand Manager may face challenges in balancing the needs and priorities of various stakeholders, including internal teams and external partners.
- The on-site work arrangement may require some candidates to relocate or commute to the company's office in New Cairo.
- The Brand Manager may need to adapt to the company's unique culture and work environment, which may differ from previous roles.
ASSUMPTION: The Brand Manager will need to be proactive, adaptable, and strategic in addressing the challenges that arise in this role.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the MENA market, requiring a strong understanding of regional consumer behavior and market trends.
- The consumer electronics industry is highly competitive and dynamic, with constant innovation and changing consumer preferences.
- This role offers the opportunity for career growth and advancement within a growing company, with potential paths to senior leadership positions in marketing or other functions.
ASSUMPTION: The Brand Manager role at Talent 360 is unique in its focus on the MENA market and offers a compelling opportunity for experienced professionals looking to make a significant impact on a growing company's success.
📝 Sample Projects
- Developing a comprehensive brand strategy for a new product launch in the MENA market
- Conducting market research to identify consumer preferences and trends in the region and adapting brand positioning accordingly
- Collaborating with cross-functional teams to create marketing materials and campaigns that align with the brand's identity and voice
ASSUMPTION: These sample projects illustrate the Brand Manager's responsibilities and the skills required to excel in this role.
❓ Key Questions to Ask During Interview
- How does Talent 360 differentiate its brand in the competitive consumer electronics market?
- What are the key priorities for the Brand Manager in the first 90 days in this role?
- How does Talent 360 support the professional development and growth of its employees?
- What is the company's approach to measuring and optimizing brand performance?
- How does the Brand Manager collaborate with other teams and stakeholders to ensure consistent brand representation across all touchpoints?
ASSUMPTION: These questions will help the candidate better understand the role, the company's brand strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in brand management, preferably in the consumer electronics industry.
- Prepare examples of your brand strategy development, market research, and cross-functional team collaboration skills.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
