📌 Core Information
🔹 Job Title: Branded Content Campaign Manager
🔹 Company: Chewy
🔹 Location: Boston, MA
🔹 Job Type: Hybrid (3 days in hub location per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving the lifecycle of sponsored content campaigns from concept to execution
- Collaborating with sales, content, and cross-functional teams to develop and pitch ideas
- Managing vendor communications and ensuring all activations align with Chewy’s editorial voice
- Monitoring campaign performance and delivering post-campaign recap decks
ASSUMPTION: This role requires strong project management, communication, and organizational skills to juggle multiple campaigns and stakeholders effectively.
📋 Key Responsibilities
✅ Collaborate with sales and content teams to develop and pitch sponsored content ideas that meet partner goals and reflect Chewy’s tone and mission.
✅ Craft persuasive proposals and proactively identify new brand partnership opportunities beyond existing relationships.
✅ Lead day-to-day communications with vendors throughout campaign lifecycles from kickoff through post-campaign reporting.
✅ Run campaign execution across multiple touchpoints, including editorial articles, branded hubs, homepage features, social posts, banners, and influencer content.
✅ Coordinate with cross-functional teams to keep all projects on track.
✅ Send creative drafts for vendor feedback and approvals, track materials, and deliver final links to live activations.
✅ Monitor ongoing performance and recommend changes as needed to improve performance.
✅ Build post-campaign recap decks with performance highlights, insights, and strategic ideas for future collaborations.
ASSUMPTION: This role involves managing multiple projects simultaneously, requiring strong multitasking and prioritization skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field.
Experience: 5+ years of professional experience in editorial content, branded content, or content marketing, ideally within a digital, publishing, or e-commerce environment.
Required Skills:
- Outstanding written and verbal communication skills
- Strong project management and organizational skills
- Ability to build and maintain tactical timelines and create slide presentations in Excel/Sheets and PowerPoint/Slides
- Sharp editorial eye and understanding of how content, influencer, and sponsored ads can work together to tell a cohesive story
- Content marketing and strategy expertise to articulate the value of offerings and develop custom packages that get results
- Ability to navigate a fast-paced and cross-functional environment with lots of moving parts
Preferred Skills:
- Experience working directly with brand partners or advertisers
- Familiarity with PetMD or Chewy content and pet health and wellness
- Background in content operations, media planning, or influencer marketing
ASSUMPTION: While a background in the pet industry is not strictly required, it would be beneficial for understanding the target audience and content nuances.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on industry standards for a 5-10 year experienced Marketing Manager in Boston, MA)
Benefits:
- Competitive benefits package
- 401(k) matching
- Employee discounts
- Pet insurance
Working Hours: Full-time (40 hours/week) with flexible hours and a hybrid work arrangement (3 days in the Boston office per week)
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive online retail industry, focusing on pet supplies and prescriptions. The market is driven by customer convenience, competitive pricing, and exceptional customer care.
Company Size: Chewy is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: 2011, with a strong focus on customer care and personalization since its inception.
Company Description:
- Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere.
- The company offers a broad selection of high-quality pet products, supplies, and prescriptions at competitive prices with an exceptional level of customer care and a personal touch.
- Chewy is known for its 24/7/365 customer support and fast, free shipping options.
Company Specialties:
- Fast and free 1-2 day shipping
- Pet health and wellness resources
- 2,000+ brands available
- E-commerce platform with a focus on customer experience
Company Website: careers.chewy.com
ASSUMPTION: Chewy's focus on customer care and convenience sets it apart in the competitive online retail market, providing opportunities for innovative marketing strategies.
📊 Role Analysis
Career Level: This role is suitable for an experienced Marketing professional looking to grow within a large organization.
Reporting Structure: The Branded Content Campaign Manager will report directly to the Senior Manager, Sponsored Content.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be present in the Boston office for 3 days per week.
Growth Opportunities:
- Potential to take on more responsibilities and advance within the Marketing department
- Opportunities to work on diverse campaigns and collaborate with various teams
- Chance to develop skills in content marketing, project management, and vendor relations
ASSUMPTION: This role offers ample opportunities for growth and skill development within a large, established organization.
🌍 Location & Work Environment
Office Type: Chewy's Boston office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 343 Congress Street, Boston, MA 02210
Geographic Context:
- Boston, MA is a vibrant, multicultural city with a rich history and a thriving tech industry.
- The city offers a high quality of life, with numerous cultural attractions, educational institutions, and outdoor recreation opportunities.
- Boston has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with employees working from home for 2 days per week.
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Virtual interview with the hiring manager and/or team members
- Final interview with the Senior Manager, Sponsored Content
Key Assessment Areas:
- Communication and presentation skills
- Project management and organizational skills
- Understanding of content marketing and strategy
- Cultural fit and alignment with Chewy's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Chewy's mission and values in your application materials
- Prepare examples of your past work that showcase your ability to drive campaign success and manage vendor relationships
ATS Keywords: Branded Content, Campaign Management, Content Marketing, Project Management, Vendor Relations, Sponsored Content, Marketing Strategy, Partner Relationships
ASSUMPTION: Chewy's application process is designed to assess candidates' skills and cultural fit, with a focus on communication, project management, and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, JIRA)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is expected, but specific training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Tenacious
- Empowered
- United
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- How do you embody Chewy's values in your daily work?
- Describe a time when you had to manage multiple projects and stakeholders. How did you ensure all projects stayed on track?
- How do you approach building and maintaining relationships with vendors and partners?
ASSUMPTION: Chewy's company culture emphasizes customer obsession, innovation, and collaboration, with a focus on empowering employees to drive results.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong multitasking and prioritization skills
- Navigating a fast-paced and cross-functional environment with lots of moving parts
- Ensuring all activations align with Chewy’s editorial voice and deliver value to partners
- Building and maintaining tactical timelines and creating slide presentations in Excel/Sheets and PowerPoint/Slides
ASSUMPTION: These challenges can be overcome with strong project management, communication, and organizational skills, as well as a deep understanding of Chewy's brand and content strategy.
📈 Similar Roles Comparison
- Compared to other branded content roles, this position places a greater emphasis on project management and vendor relations
- In the pet industry, Chewy stands out for its focus on customer care and personalization, offering unique opportunities for innovative marketing strategies
- Career progression in this role may lead to senior marketing positions within Chewy or other large organizations
ASSUMPTION: This role offers unique opportunities for growth and skill development within a large, established organization in the competitive pet industry.
📝 Sample Projects
- Developing and executing a sponsored content campaign for a major pet food brand, including editorial articles, social media posts, and influencer activations
- Collaborating with the sales team to identify new brand partnership opportunities and craft persuasive proposals
- Managing a vendor relationship to deliver a series of sponsored videos, ensuring all content aligns with Chewy's editorial voice and meets partner goals
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Sponsored Content team?
- How does Chewy support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Chewy measure the success of its branded content campaigns, and what metrics are most important?
- What is the company's approach to work-life balance, and how is it supported within the Marketing department?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past work that showcase your ability to drive campaign success and manage vendor relationships
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
