📌 Core Information
🔹 Job Title: Branded Content Campaign Manager
🔹 Company: Chewy
🔹 Location: Plantation, Florida, United States
🔹 Job Type: Full-time, Hybrid (3 days in hub location per week)
🔹 Category: Marketing & Communications
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (not remote)
🚀 Job Overview
Key aspects of this role include:
- Driving the lifecycle of sponsored content campaigns from concept to execution
- Collaborating with sales, content, and cross-functional teams to develop and pitch ideas
- Leading communications with vendors and managing campaign timelines
- Monitoring campaign performance and creating post-campaign recap decks
ASSUMPTION: This role requires strong project management, communication, and organizational skills to juggle multiple campaigns and stakeholders.
📋 Key Responsibilities
✅ Collaborate with sales and content teams to develop and pitch sponsored content ideas
✅ Craft persuasive proposals and proactively identify new brand partnership opportunities
✅ Lead day-to-day communications with vendors throughout campaign lifecycles
✅ Schedule and run kickoff calls, bringing together key action items and building clear tactical plans
✅ Run campaign execution across multiple touchpoints, including editorial articles, branded hubs, homepage features, social posts, banners, and influencer content
✅ Coordinate with cross-functional teams to keep all projects on track
✅ Send creative drafts for vendor feedback and approvals
✅ Track and follow up on all materials including assets, bios, copy edits, and approvals to ensure timely delivery
✅ Deliver final links to live activations across platforms
✅ Monitor ongoing performance and recommend changes as needed to improve performance
✅ Build post-campaign recap decks with performance highlights, insights, and strategic ideas for future collaborations
ASSUMPTION: This role involves a high level of multitasking and requires the ability to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 5+ years of professional experience in editorial content, branded content, or content marketing, ideally within a digital, publishing, or e-commerce environment
Required Skills:
- Outstanding written and verbal communication skills
- Strong project management and organizational skills
- Ability to build and maintain tactical timelines and create slide presentations in Excel/Sheets and PowerPoint/Slides
- Sharp editorial eye and understanding of how content, influencer, and sponsored ads can work together to tell a cohesive story
- Content marketing and strategy expertise to articulate the value of offerings and develop custom packages that get results
- Ability to navigate a fast-paced and cross-functional environment with lots of moving parts
Preferred Skills:
- Experience working directly with brand partners or advertisers
- Familiarity with PetMD or Chewy content and pet health and wellness
- Background in content operations, media planning, or influencer marketing
ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the e-commerce sector)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company match
- Generous paid time off and holiday schedule
- Employee discount on Chewy pet products
- Opportunities for professional development and career growth
Working Hours: Full-time, typically Monday-Friday, with some flexibility for meetings and project deadlines
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Chewy operates in the competitive e-commerce and pet supply market, focusing on providing a convenient and trusted destination for pet parents and partners.
Company Size: Chewy is a large company with over 10,000 employees, offering a wide range of opportunities for career growth and development.
Founded: Chewy was founded in 2011 and has since grown to become one of the leading online retailers of pet food, supplies, and prescriptions.
Company Description:
- Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere
- The company offers a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch
- Chewy is known for its 24/7/365 customer support and fast, free shipping options
Company Specialties:
- Fast and free 1-2 day shipping
- Pet health and wellness
- 2,000+ brands available
- E-commerce platform
- 24/7 customer service
Company Website: careers.chewy.com
ASSUMPTION: Chewy's large size and extensive product offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the manager level, requiring significant experience and expertise in content marketing and campaign management.
Reporting Structure: The Branded Content Campaign Manager will report directly to the Senior Manager of Sponsored Content and work closely with various cross-functional teams, including sales, content, and marketing channels.
Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site at the hub location for three days per week.
Growth Opportunities:
- Potential to take on additional responsibilities and manage a team as the company continues to grow
- Opportunities to work on high-visibility campaigns and collaborate with key stakeholders
- Chance to develop skills in content strategy, vendor management, and cross-functional team leadership
ASSUMPTION: Given Chewy's rapid growth and expansion, there may be opportunities for career advancement and increased responsibilities for high-performing employees.
🌍 Location & Work Environment
Office Type: Chewy's offices are modern, pet-friendly workspaces designed to foster collaboration and creativity.
Office Location(s): Plantation, Florida (with additional offices in Bellevue, WA; Boston, MA; and other locations)
Geographic Context:
- Plantation, Florida, is a suburban city located in Broward County, with a population of approximately 90,000 residents
- The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
- Plantation is conveniently located near major highways and public transportation options
Work Schedule: The work schedule for this role is typically Monday-Friday, with some flexibility for meetings and project deadlines. The role requires occasional evening and weekend work to manage campaign timelines and vendor communications.
ASSUMPTION: While the role is not fully remote, the hybrid work arrangement offers some flexibility for employees to balance their work and personal lives.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- In-depth behavioral and skills-based interview with the hiring manager and potential team members
- Final interview with the senior leadership team or department head
- Background check and offer extension
Key Assessment Areas:
- Communication and presentation skills
- Project management and organizational skills
- Content marketing and strategy expertise
- Ability to work collaboratively with cross-functional teams
- Cultural fit and alignment with Chewy's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your campaign management experience and achievements
- Demonstrate your understanding of Chewy's business and the pet industry
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
ATS Keywords: Branded Content, Campaign Management, Content Marketing, Project Management, Vendor Management, Cross-Functional Teams, Sponsored Content, Pet Industry, E-commerce
ASSUMPTION: Chewy's application process may vary depending on the role and the candidate's qualifications, so it's essential to stay informed and adapt your approach accordingly.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Project management tools (e.g., Asana, Trello, JIRA)
- Content management systems (e.g., WordPress, Drupal)
- Social media platforms (e.g., Hootsuite, Buffer)
- Vendor management tools (e.g., Zoho CRM, HubSpot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on Chewy's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Put the Customer First
- Act with Integrity
- Be Obsessed with Quality
- Take Ownership
- Collaborate & Win Together
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and cross-functional team structure
- Focus on results and continuous improvement
- Pet-friendly and family-oriented culture
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong sense of ownership and accountability for your work?
- Are you passionate about pets and committed to providing exceptional customer care?
ASSUMPTION: Chewy's company culture emphasizes customer focus, integrity, quality, ownership, and collaboration, making it an excellent fit for candidates who share these values.
⚠️ Potential Challenges
- Managing multiple campaigns and vendors simultaneously, requiring strong organizational skills and attention to detail
- Balancing the need for creativity and innovation with adherence to brand guidelines and strategic goals
- Adapting to a fast-paced, ever-changing work environment with shifting priorities and deadlines
- Occasional evening and weekend work to manage campaign timelines and vendor communications
ASSUMPTION: These challenges are inherent to the role and require a proactive, organized, and adaptable candidate to succeed.
📈 Similar Roles Comparison
- Compared to other content marketing roles, this position places a greater emphasis on campaign management and vendor relationships
- Unlike traditional content marketing roles, this role requires a strong understanding of sponsored content and brand partnerships
- Career progression in this role may lead to opportunities in content strategy, vendor management, or team leadership
ASSUMPTION: While this role shares similarities with other content marketing positions, its unique focus on branded content and campaign management sets it apart.
📝 Sample Projects
- Managing a high-profile, multi-platform campaign for a major pet food brand, including editorial articles, social media posts, influencer activations, and paid ads
- Developing a strategic content plan for a new pet wellness product launch, incorporating SEO best practices and targeted outreach to key influencers
- Collaborating with cross-functional teams to create a branded content hub for a pet insurance provider, showcasing customer success stories and educational resources
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and stakeholders involved in managing branded content campaigns for Chewy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Sponsored Content team?
- How does this role fit into the broader content marketing strategy for Chewy and PetMD?
- What are the most significant challenges facing the Sponsored Content team currently, and how can this role help address them?
- How does Chewy support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure the success of branded content campaigns, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding Chewy's business and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for your interview by researching Chewy's business, industry trends, and potential challenges for the role
- Prepare questions to ask the interviewer about the role, team dynamics, and company culture
- Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
