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Branded Content Campaign Manager

Chewy
Full-time
On-site
Plantation, Florida, United States
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Branded Content Campaign Manager

πŸ”Ή Company: Chewy

πŸ”Ή Location: Plantation, Florida, United States

πŸ”Ή Job Type: Full-time, Hybrid (3 days in hub location per week)

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: May 15, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site (not remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving the lifecycle of sponsored content campaigns from concept to execution
  • Collaborating with sales, content, and cross-functional teams to develop and pitch ideas
  • Leading communications with vendors and managing campaign timelines
  • Monitoring campaign performance and creating post-campaign recap decks

ASSUMPTION: This role requires strong project management, communication, and organizational skills to juggle multiple campaigns and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Collaborate with sales and content teams to develop and pitch sponsored content ideas

βœ… Craft persuasive proposals and proactively identify new brand partnership opportunities

βœ… Lead day-to-day communications with vendors throughout campaign lifecycles

βœ… Schedule and run kickoff calls, bringing together key action items and building clear tactical plans

βœ… Run campaign execution across multiple touchpoints, including editorial articles, branded hubs, homepage features, social posts, banners, and influencer content

βœ… Coordinate with cross-functional teams to keep all projects on track

βœ… Send creative drafts for vendor feedback and approvals

βœ… Track and follow up on all materials including assets, bios, copy edits, and approvals to ensure timely delivery

βœ… Deliver final links to live activations across platforms

βœ… Monitor ongoing performance and recommend changes as needed to improve performance

βœ… Build post-campaign recap decks with performance highlights, insights, and strategic ideas for future collaborations

ASSUMPTION: This role involves a high level of multitasking and requires the ability to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 5+ years of professional experience in editorial content, branded content, or content marketing, ideally within a digital, publishing, or e-commerce environment

Required Skills:

  • Outstanding written and verbal communication skills
  • Strong project management and organizational skills
  • Ability to build and maintain tactical timelines and create slide presentations in Excel/Sheets and PowerPoint/Slides
  • Sharp editorial eye and understanding of how content, influencer, and sponsored ads can work together to tell a cohesive story
  • Content marketing and strategy expertise to articulate the value of offerings and develop custom packages that get results
  • Ability to navigate a fast-paced and cross-functional environment with lots of moving parts

Preferred Skills:

  • Experience working directly with brand partners or advertisers
  • Familiarity with PetMD or Chewy content and pet health and wellness
  • Background in content operations, media planning, or influencer marketing

ASSUMPTION: While a Bachelor's degree is required, relevant experience and a strong portfolio may be considered in lieu of a degree for exceptional candidates.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager role with 5-10 years of experience in the e-commerce sector)

Benefits:

  • Competitive benefits package, including health, dental, and vision insurance
  • 401(k) retirement plan with company match
  • Generous paid time off and holiday schedule
  • Employee discount on Chewy pet products
  • Opportunities for professional development and career growth

Working Hours: Full-time, typically Monday-Friday, with some flexibility for meetings and project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Chewy operates in the competitive e-commerce and pet supply market, focusing on providing a convenient and trusted destination for pet parents and partners.

Company Size: Chewy is a large company with over 10,000 employees, offering a wide range of opportunities for career growth and development.

Founded: Chewy was founded in 2011 and has since grown to become one of the leading online retailers of pet food, supplies, and prescriptions.

Company Description:

  • Chewy is committed to being the most trusted and convenient destination for pet parents and partners, everywhere
  • The company offers a broad selection of high-quality products and services at competitive prices with an exceptional level of customer care and a personal touch
  • Chewy is known for its 24/7/365 customer support and fast, free shipping options

Company Specialties:

  • Fast and free 1-2 day shipping
  • Pet health and wellness
  • 2,000+ brands available
  • E-commerce platform
  • 24/7 customer service

Company Website: careers.chewy.com

ASSUMPTION: Chewy's large size and extensive product offerings provide ample opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, requiring significant experience and expertise in content marketing and campaign management.

Reporting Structure: The Branded Content Campaign Manager will report directly to the Senior Manager of Sponsored Content and work closely with various cross-functional teams, including sales, content, and marketing channels.

Work Arrangement: This role follows a hybrid work arrangement, requiring employees to be on-site at the hub location for three days per week.

Growth Opportunities:

  • Potential to take on additional responsibilities and manage a team as the company continues to grow
  • Opportunities to work on high-visibility campaigns and collaborate with key stakeholders
  • Chance to develop skills in content strategy, vendor management, and cross-functional team leadership

ASSUMPTION: Given Chewy's rapid growth and expansion, there may be opportunities for career advancement and increased responsibilities for high-performing employees.

🌍 Location & Work Environment

Office Type: Chewy's offices are modern, pet-friendly workspaces designed to foster collaboration and creativity.

Office Location(s): Plantation, Florida (with additional offices in Bellevue, WA; Boston, MA; and other locations)

Geographic Context:

  • Plantation, Florida, is a suburban city located in Broward County, with a population of approximately 90,000 residents
  • The area offers a mix of urban and suburban living, with easy access to beaches, parks, and cultural attractions
  • Plantation is conveniently located near major highways and public transportation options

Work Schedule: The work schedule for this role is typically Monday-Friday, with some flexibility for meetings and project deadlines. The role requires occasional evening and weekend work to manage campaign timelines and vendor communications.

ASSUMPTION: While the role is not fully remote, the hybrid work arrangement offers some flexibility for employees to balance their work and personal lives.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen with the hiring manager or HR representative
  • In-depth behavioral and skills-based interview with the hiring manager and potential team members
  • Final interview with the senior leadership team or department head
  • Background check and offer extension

Key Assessment Areas:

  • Communication and presentation skills
  • Project management and organizational skills
  • Content marketing and strategy expertise
  • Ability to work collaboratively with cross-functional teams
  • Cultural fit and alignment with Chewy's mission and values

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Include specific examples of your campaign management experience and achievements
  • Demonstrate your understanding of Chewy's business and the pet industry
  • Prepare questions to ask the interviewer about the role, team dynamics, and company culture

ATS Keywords: Branded Content, Campaign Management, Content Marketing, Project Management, Vendor Management, Cross-Functional Teams, Sponsored Content, Pet Industry, E-commerce

ASSUMPTION: Chewy's application process may vary depending on the role and the candidate's qualifications, so it's essential to stay informed and adapt your approach accordingly.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Project management tools (e.g., Asana, Trello, JIRA)
  • Content management systems (e.g., WordPress, Drupal)
  • Social media platforms (e.g., Hootsuite, Buffer)
  • Vendor management tools (e.g., Zoho CRM, HubSpot)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Chewy's internal systems and processes.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put the Customer First
  • Act with Integrity
  • Be Obsessed with Quality
  • Take Ownership
  • Collaborate & Win Together

Work Style:

  • Fast-paced and dynamic work environment
  • Collaborative and cross-functional team structure
  • Focus on results and continuous improvement
  • Pet-friendly and family-oriented culture

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a strong sense of ownership and accountability for your work?
  • Are you passionate about pets and committed to providing exceptional customer care?

ASSUMPTION: Chewy's company culture emphasizes customer focus, integrity, quality, ownership, and collaboration, making it an excellent fit for candidates who share these values.

⚠️ Potential Challenges

  • Managing multiple campaigns and vendors simultaneously, requiring strong organizational skills and attention to detail
  • Balancing the need for creativity and innovation with adherence to brand guidelines and strategic goals
  • Adapting to a fast-paced, ever-changing work environment with shifting priorities and deadlines
  • Occasional evening and weekend work to manage campaign timelines and vendor communications

ASSUMPTION: These challenges are inherent to the role and require a proactive, organized, and adaptable candidate to succeed.

πŸ“ˆ Similar Roles Comparison

  • Compared to other content marketing roles, this position places a greater emphasis on campaign management and vendor relationships
  • Unlike traditional content marketing roles, this role requires a strong understanding of sponsored content and brand partnerships
  • Career progression in this role may lead to opportunities in content strategy, vendor management, or team leadership

ASSUMPTION: While this role shares similarities with other content marketing positions, its unique focus on branded content and campaign management sets it apart.

πŸ“ Sample Projects

  • Managing a high-profile, multi-platform campaign for a major pet food brand, including editorial articles, social media posts, influencer activations, and paid ads
  • Developing a strategic content plan for a new pet wellness product launch, incorporating SEO best practices and targeted outreach to key influencers
  • Collaborating with cross-functional teams to create a branded content hub for a pet insurance provider, showcasing customer success stories and educational resources

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and stakeholders involved in managing branded content campaigns for Chewy.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics for the Sponsored Content team?
  • How does this role fit into the broader content marketing strategy for Chewy and PetMD?
  • What are the most significant challenges facing the Sponsored Content team currently, and how can this role help address them?
  • How does Chewy support the professional development and growth of its employees?
  • What are the key performance indicators (KPIs) used to measure the success of branded content campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful, informed questions demonstrates your interest in the role and commitment to understanding Chewy's business and culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Prepare for your interview by researching Chewy's business, industry trends, and potential challenges for the role
  • Prepare questions to ask the interviewer about the role, team dynamics, and company culture
  • Follow up with the hiring manager or HR representative within 24 hours after your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.