📌 Core Information
🔹 Job Title: Branded Content Digital Editor
🔹 Company: Global
🔹 Location: Leicester Square - London, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Broadcast Media Production and Distribution
🔹 Date Posted: 27 May 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Crafting engaging commercial copy for various digital platforms
- Managing the end-to-end delivery of branded content campaigns
- Collaborating with multiple stakeholders to ensure brand objectives are met
- Working across campaigns that touch all Global platforms, from on-air to online
ASSUMPTION: This role requires a strong balance between creative writing and project management skills. Successful candidates will be comfortable wearing multiple hats and working in a fast-paced environment.
📋 Key Responsibilities
✅ Craft compelling commercial copy for online competition pages, quizzes, newsletters, and more, elevating brands such as Heart, Smooth Radio X, LBC, Capital, Capital XTRA, Capital Buzz, Classic FM, Radio X, and Gold!
✅ Drive the end-to-end delivery of branded content campaigns, managing timelines, and collaborating with multiple stakeholders to ensure content meets brand objectives and is delivered on schedule
✅ Shape engaging copy for online audiences and understand the importance of a seamless user journey, identifying ways to improve it
✅ Manage multiple fast-paced projects simultaneously, understanding the evolving digital landscape and how new tools and technologies such as AI can enhance productivity
✅ Work with the commercial team to ensure the client brand shines through in the content produced while remaining true to the Global brand identity
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Journalism, English, Marketing, or a related discipline)
Experience: 2-5 years of experience in a similar role, with a proven track record in creative writing and project management
Required Skills:
- Proven project management experience
- Ability to manage own time and prioritize workloads
- Superb attention to detail
- Experience delivering and/or project managing digital content
- Experience working with CMS
- Experience monitoring campaign performance using platforms such as Google Analytics/GA4
- Ability to develop imaginative copy and adapt tone of voice/writing style depending on the project
- Great knowledge of and passion for all things digital (digital media/social media platforms and trends)
- Relationship building skills
- Strong communication and organizational skills
- Passion, punctuality, and self-motivation
Preferred Skills:
- Knowledge of radio and/or interest in music and news
ASSUMPTION: Candidates with experience in a hybrid role or working with AI-driven tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (Based on market research for similar roles in the UK broadcast media industry)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and creative work environment
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the UK broadcast media industry. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Broadcast Media Production and Distribution. Global is the UK and Europe's largest radio and outdoor company, home to respected, national market-leading media brands.
Company Size: 1,001-5,000 employees. As a mid-sized company, Global offers a blend of structured processes and opportunities for individual initiative.
Founded: 2007. Global has established itself as a leader in the broadcast media industry, with a strong focus on innovation and growth.
Company Description:
- Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X, and Gold Radio.
- Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Its extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports, the UK’s largest portfolio of roadside posters, and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
- On-air, on Global Player, and with its outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
Company Specialties:
- Radio
- Media
- Airtime
- Sponsorship
- Promotions
- Broadcast technology
- Interactive
- Talent
- Entertainment
- Live events
- Sales
- Outdoor
- OOH
- Outdoor advertising
- And technology
Company Website: http://www.global.com
ASSUMPTION: Global's extensive reach and diverse portfolio make it an attractive employer for those seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: Mid-level. This role offers opportunities for growth and development within the Branded Content Team and across Global's diverse portfolio.
Reporting Structure: The Branded Content Digital Editor will report directly to the Branded Content Manager and work closely with various internal stakeholders, including the wider Branded Content team, Editorial, Programming, Commercial Design, and Partnerships teams.
Work Arrangement: On-site, with flexibility for remote work as needed. This role requires regular collaboration with internal teams and clients, making an on-site presence beneficial.
Growth Opportunities:
- Progression within the Branded Content Team or across other departments within Global
- Expanding skills in project management, creative writing, and digital content delivery
- Gaining experience working with high-profile clients and brands
ASSUMPTION: Successful candidates will have a strong desire to learn and grow within the role and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London, with easy access to public transportation.
Office Location(s): 30 Leicester Square, London, WC2H 7LA, GB
Geographic Context:
- Leicester Square is a vibrant and bustling area in the heart of London's West End, known for its theaters, cinemas, and entertainment venues.
- The office is conveniently located near several tube stations, including Piccadilly Circus, Leicester Square, and Charing Cross.
- London offers a diverse range of cultural, social, and recreational opportunities, making it an exciting place to live and work.
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project demands. Occasional evening or weekend work may be required to meet deadlines or attend events.
ASSUMPTION: The central London location and vibrant work environment make this role an attractive opportunity for candidates seeking a dynamic and engaging workplace.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Branded Content Manager or another senior team member
- Background check and offer extension
Key Assessment Areas:
- Creative writing skills and ability to adapt tone of voice
- Project management experience and organizational skills
- Knowledge of digital media, social media platforms, and trends
- Relationship building and communication skills
- Alignment with Global's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide examples of your creative writing and project management work, if applicable
- Demonstrate your passion for digital media and understanding of the evolving digital landscape
- Showcase your ability to work well in a team and collaborate with multiple stakeholders
ATS Keywords: Branded Content, Digital Editor, Project Management, Creative Writing, Digital Content Delivery, CMS, Campaign Performance Monitoring, Relationship Building, Problem Solving, Time Management, Team Player, Passion for Digital Media, Adaptability, Communication Skills, Organizational Skills, Interest in Music, Interest in News
ASSUMPTION: Global uses Applicant Tracking Systems (ATS) to manage and organize job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Google Analytics/GA4
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, JIRA)
- Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for successful candidates.
👔 Cultural Fit Considerations
Company Values:
- Think Big
- Own It
- Keep It Simple
- Better Together
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and resilient
- Results-driven and focused on delivering excellence
Self-Assessment Questions:
- Do you thrive in a dynamic environment where your skills in project management are as essential as your flair for creative writing?
- Are you comfortable managing multiple projects and deadlines simultaneously?
- Do you possess strong organizational skills and attention to detail?
- Are you passionate about crafting engaging content that resonates with diverse audiences?
- Do you enjoy working in a team and collaborating with multiple stakeholders?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Global's values and work style, as well as a genuine passion for the role and the company's mission.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously can be challenging and stressful at times
- Working in a fast-paced environment may require occasional overtime or weekend work
- Collaborating with multiple stakeholders can be complex and demanding, requiring strong communication and relationship-building skills
- The role may require working with tight deadlines and high-pressure situations
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize workloads, and maintain a positive attitude under pressure.
📈 Similar Roles Comparison
- This role is unique in its blend of creative writing and project management responsibilities, with a focus on digital content delivery
- Compared to other editorial or content creation roles, this position offers a higher level of project management responsibility and a broader scope of influence across Global's brands and platforms
- Career progression in this role may lead to opportunities in project management, content strategy, or editorial leadership within the Branded Content Team or across Global's portfolio
ASSUMPTION: Candidates with experience in similar hybrid roles or a strong background in project management and creative writing may find this role particularly appealing.
📝 Sample Projects
- Developing and executing a multi-platform branded content campaign for a major client, including on-air, online, and outdoor elements
- Creating engaging and on-brand content for a client's social media channels, website, and email newsletters
- Managing the end-to-end delivery of a high-profile event or sponsorship activation, including pre- and post-event content creation
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Branded Content Digital Editor role at Global.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role, and how my time would be allocated between creative writing and project management tasks?
- How does this role collaborate with other departments and teams within Global, such as Editorial, Programming, Commercial Design, and Partnerships?
- What opportunities are there for professional growth and development within this role and across Global's portfolio?
- How does Global support work-life balance for employees in this role?
- Can you provide examples of successful branded content campaigns that have been executed by the team, and what made them stand out?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your genuine interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked application link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your creative writing and project management work
- Prepare examples of your digital content delivery and campaign performance monitoring work, if applicable
- Demonstrate your passion for digital media and understanding of the evolving digital landscape
- Follow up with the Global HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
