📌 Core Information
🔹 Job Title: Branded Content Writer
🔹 Company: The Ohio State University
🔹 Location: Columbus, Ohio
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing & Communications
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing audience-centric messaging to increase interest and inspire choice for CFAES
- Collaborating with marketing strategy and channel marketing experts
- Creating storyboards, scripts, and content calendars
- Writing for student recruitment and retention, marketing materials, websites, paid media, and email
- Providing guidance for social media content
ASSUMPTION: This role requires a strong understanding of The Ohio State University's brand and the college's expression of that brand. The ideal candidate will have experience in higher education, agency, or industry settings.
📋 Key Responsibilities
✅ Develop content that increases interest and inspires choice for CFAES among key audiences and stakeholders
✅ Collaborate with marketing strategy and channel marketing experts to create storyboards, scripts, and content calendars
✅ Write for student recruitment and retention, marketing materials, websites, paid media, and email
✅ Provide guidance for social media content
✅ Leverage analytics and market data to ensure content is resonant
ASSUMPTION: This role may require occasional travel across the state for meetings and events.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, public relations, or a related field
Experience: 2-4 years of relevant experience in higher education, agency, or industry
Required Skills:
- Excellent oral, written, editing, and presentation skills
- Familiarity with traditional and digital marketing and communications channels
- Understanding of SEO, user experience, and information architecture
- Ability to deliver projects that achieve strategic objectives
Preferred Skills:
- Knowledge and familiarity with higher education
- Experience fostering a collaborative and creative work environment
- Proven ability to communicate effectively with diverse audiences
ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.
💰 Compensation & Benefits
Salary Range: $51,500 - $67,250 per year
Benefits:
- Medical, dental, and vision insurance
- Tuition assistance
- Retirement options
Working Hours: 40 hours per week, with flexible remote and in-office work arrangements
ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is always recommended to verify the salary with the employer during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Higher Education
Company Size: 51-200 employees
Founded: The Ohio State University was founded in 1870
Company Description:
- The College of Food, Agricultural, and Environmental Sciences (CFAES) is the cornerstone college of The Ohio State University, with three mission areas dedicated to one essential purpose: We Sustain Life.
- CFAES is comprised of ten academic units, including the School of Environment and Natural Resources and Ohio State ATI, plus Ohio State University Extension.
- The College values diversity and offers a supportive, open, and inclusive community.
Company Specialties:
- Higher Education
- Research
- Outreach and Engagement
Company Website: The Ohio State University Department of Animal Sciences
ASSUMPTION: The company description and specialties provided are based on the information given in the job description and the linked company website.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: The Branded Content Writer reports to the Brand Marketing Lead
Work Arrangement: Hybrid, with a combination of remote and in-office work
Growth Opportunities:
- Potential advancement within the marketing and communications team
- Opportunities to work on diverse projects across the college
- Possibility to gain experience in higher education and branding
ASSUMPTION: Growth opportunities may vary depending on the individual's performance, the team's needs, and the college's priorities.
🌍 Location & Work Environment
Office Type: Hybrid, with a combination of remote and in-office work
Office Location(s): Agricultural Administration (0003), Columbus, Ohio
Geographic Context:
- Columbus, Ohio, is the state capital and the most populous city in Ohio
- The city is known for its vibrant arts scene, diverse neighborhoods, and numerous parks
- Columbus is home to several Fortune 500 companies and offers a variety of job opportunities
Work Schedule: First Shift, with standard business hours
ASSUMPTION: The work schedule may vary depending on the team's needs and the individual's responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the department head or director
Key Assessment Areas:
- Writing and editing skills
- Understanding of higher education and branding
- Ability to collaborate and work effectively with team members
- Problem-solving and project management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Be prepared to discuss your understanding of The Ohio State University's brand and CFAES's mission
- Showcase your portfolio or samples of your work, if applicable
ATS Keywords: Branded Content, Marketing Strategy, Channel Marketing, Content Development, Higher Education, Branding, Communications, Editing, Presentation Skills, Audience Engagement, Analytics, Social Media
ASSUMPTION: The interview process and key assessment areas may vary depending on the hiring manager and the team's needs.
🛠️ Tools & Technologies
- Content Management Systems (e.g., WordPress, Drupal)
- Marketing Automation Tools (e.g., HubSpot, Marketo)
- Social Media Platforms (e.g., Facebook, Twitter, Instagram)
- Analytics Tools (e.g., Google Analytics)
ASSUMPTION: The specific tools and technologies required may vary depending on the team's needs and the individual's responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Community
- Discovery
- Inclusion
Work Style:
- Collaborative
- Creative
- Data-driven
- Adaptable
Self-Assessment Questions:
- Do you align with The Ohio State University's core values and CFAES's mission?
- Are you comfortable working in a hybrid environment, with a combination of remote and in-office work?
- Do you have a proven track record of delivering projects that achieve strategic objectives?
ASSUMPTION: Cultural fit considerations may vary depending on the individual's personal values, work style, and career goals.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines
- Working with diverse stakeholders and audiences
- Occasional travel across the state for meetings and events
- Keeping up with the latest trends and best practices in marketing and communications
ASSUMPTION: Potential challenges may vary depending on the individual's skills, experience, and the team's needs.
📈 Similar Roles Comparison
- Branded Content Writer vs. Content Marketing Specialist: Both roles focus on creating engaging content, but the Branded Content Writer role is more focused on representing a specific brand or organization, while the Content Marketing Specialist role may be more focused on driving traffic, engagement, and conversions.
- Industry-specific context: The higher education industry has unique considerations, such as working with diverse stakeholders, navigating complex organizational structures, and balancing academic and institutional priorities.
- Career path comparison: The Branded Content Writer role can serve as a stepping stone to more senior roles in marketing and communications, such as Brand Manager or Marketing Director.
ASSUMPTION: Similar roles may vary depending on the organization's size, industry, and specific needs.
📝 Sample Projects
- Developing a content strategy for a new marketing campaign
- Creating a series of blog posts or articles to showcase the college's research and achievements
- Writing and designing social media content to engage and inform target audiences
ASSUMPTION: Sample projects may vary depending on the team's needs, the college's priorities, and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- Can you describe the team's priorities and goals for the next year, and how this role fits into that?
- How does this role collaborate with other teams and departments within the college?
- What are the most significant challenges facing the college's marketing and communications efforts, and how can this role help address them?
- What opportunities are there for professional development and growth within this role and the team?
- How does the team measure success, and what key performance indicators (KPIs) will be used to evaluate this role's performance?
ASSUMPTION: Key questions to ask during the interview may vary depending on the individual's career goals, the team's needs, and the college's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare a portfolio or samples of your work, if applicable
- Follow up with the hiring manager or the human resources department one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
