T

Branded Content Writer

The Ohio State University
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Branded Content Writer

πŸ”Ή Company: The Ohio State University

πŸ”Ή Location: Columbus, Ohio

πŸ”Ή Job Type: Full-Time, Hybrid

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Developing audience-centric messaging to increase interest and inspire choice for CFAES
  • Collaborating with marketing strategy and channel marketing experts
  • Creating storyboards, scripts, and content calendars
  • Writing for student recruitment and retention, marketing materials, websites, paid media, and email
  • Providing guidance for social media content

ASSUMPTION: This role requires a strong understanding of The Ohio State University's brand and the college's expression of that brand. The ideal candidate will have experience in higher education, agency, or industry settings.

πŸ“‹ Key Responsibilities

βœ… Develop content that increases interest and inspires choice for CFAES among key audiences and stakeholders

βœ… Collaborate with marketing strategy and channel marketing experts to create storyboards, scripts, and content calendars

βœ… Write for student recruitment and retention, marketing materials, websites, paid media, and email

βœ… Provide guidance for social media content

βœ… Leverage analytics and market data to ensure content is resonant

ASSUMPTION: This role may require occasional travel across the state for meetings and events.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, public relations, or a related field

Experience: 2-4 years of relevant experience in higher education, agency, or industry

Required Skills:

  • Excellent oral, written, editing, and presentation skills
  • Familiarity with traditional and digital marketing and communications channels
  • Understanding of SEO, user experience, and information architecture
  • Ability to deliver projects that achieve strategic objectives

Preferred Skills:

  • Knowledge and familiarity with higher education
  • Experience fostering a collaborative and creative work environment
  • Proven ability to communicate effectively with diverse audiences

ASSUMPTION: While not explicitly stated, proficiency in the English language is likely required for this role.

πŸ’° Compensation & Benefits

Salary Range: $51,500 - $67,250 per year

Benefits:

  • Medical, dental, and vision insurance
  • Tuition assistance
  • Retirement options

Working Hours: 40 hours per week, with flexible remote and in-office work arrangements

ASSUMPTION: The salary range provided is based on the information given in the job description. However, it is always recommended to verify the salary with the employer during the interview process.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education

Company Size: 51-200 employees

Founded: The Ohio State University was founded in 1870

Company Description:

  • The College of Food, Agricultural, and Environmental Sciences (CFAES) is the cornerstone college of The Ohio State University, with three mission areas dedicated to one essential purpose: We Sustain Life.
  • CFAES is comprised of ten academic units, including the School of Environment and Natural Resources and Ohio State ATI, plus Ohio State University Extension.
  • The College values diversity and offers a supportive, open, and inclusive community.

Company Specialties:

  • Higher Education
  • Research
  • Outreach and Engagement

Company Website: The Ohio State University Department of Animal Sciences

ASSUMPTION: The company description and specialties provided are based on the information given in the job description and the linked company website.

πŸ“Š Role Analysis

Career Level: Mid-level

Reporting Structure: The Branded Content Writer reports to the Brand Marketing Lead

Work Arrangement: Hybrid, with a combination of remote and in-office work

Growth Opportunities:

  • Potential advancement within the marketing and communications team
  • Opportunities to work on diverse projects across the college
  • Possibility to gain experience in higher education and branding

ASSUMPTION: Growth opportunities may vary depending on the individual's performance, the team's needs, and the college's priorities.

🌍 Location & Work Environment

Office Type: Hybrid, with a combination of remote and in-office work

Office Location(s): Agricultural Administration (0003), Columbus, Ohio

Geographic Context:

  • Columbus, Ohio, is the state capital and the most populous city in Ohio
  • The city is known for its vibrant arts scene, diverse neighborhoods, and numerous parks
  • Columbus is home to several Fortune 500 companies and offers a variety of job opportunities

Work Schedule: First Shift, with standard business hours

ASSUMPTION: The work schedule may vary depending on the team's needs and the individual's responsibilities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager and/or team members
  • Final interview with the department head or director

Key Assessment Areas:

  • Writing and editing skills
  • Understanding of higher education and branding
  • Ability to collaborate and work effectively with team members
  • Problem-solving and project management skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Be prepared to discuss your understanding of The Ohio State University's brand and CFAES's mission
  • Showcase your portfolio or samples of your work, if applicable

ATS Keywords: Branded Content, Marketing Strategy, Channel Marketing, Content Development, Higher Education, Branding, Communications, Editing, Presentation Skills, Audience Engagement, Analytics, Social Media

ASSUMPTION: The interview process and key assessment areas may vary depending on the hiring manager and the team's needs.

πŸ› οΈ Tools & Technologies

  • Content Management Systems (e.g., WordPress, Drupal)
  • Marketing Automation Tools (e.g., HubSpot, Marketo)
  • Social Media Platforms (e.g., Facebook, Twitter, Instagram)
  • Analytics Tools (e.g., Google Analytics)

ASSUMPTION: The specific tools and technologies required may vary depending on the team's needs and the individual's responsibilities.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Excellence
  • Community
  • Discovery
  • Inclusion

Work Style:

  • Collaborative
  • Creative
  • Data-driven
  • Adaptable

Self-Assessment Questions:

  • Do you align with The Ohio State University's core values and CFAES's mission?
  • Are you comfortable working in a hybrid environment, with a combination of remote and in-office work?
  • Do you have a proven track record of delivering projects that achieve strategic objectives?

ASSUMPTION: Cultural fit considerations may vary depending on the individual's personal values, work style, and career goals.

⚠️ Potential Challenges

  • Balancing multiple projects and deadlines
  • Working with diverse stakeholders and audiences
  • Occasional travel across the state for meetings and events
  • Keeping up with the latest trends and best practices in marketing and communications

ASSUMPTION: Potential challenges may vary depending on the individual's skills, experience, and the team's needs.

πŸ“ˆ Similar Roles Comparison

  • Branded Content Writer vs. Content Marketing Specialist: Both roles focus on creating engaging content, but the Branded Content Writer role is more focused on representing a specific brand or organization, while the Content Marketing Specialist role may be more focused on driving traffic, engagement, and conversions.
  • Industry-specific context: The higher education industry has unique considerations, such as working with diverse stakeholders, navigating complex organizational structures, and balancing academic and institutional priorities.
  • Career path comparison: The Branded Content Writer role can serve as a stepping stone to more senior roles in marketing and communications, such as Brand Manager or Marketing Director.

ASSUMPTION: Similar roles may vary depending on the organization's size, industry, and specific needs.

πŸ“ Sample Projects

  • Developing a content strategy for a new marketing campaign
  • Creating a series of blog posts or articles to showcase the college's research and achievements
  • Writing and designing social media content to engage and inform target audiences

ASSUMPTION: Sample projects may vary depending on the team's needs, the college's priorities, and the individual's skills and experience.

❓ Key Questions to Ask During Interview

  • Can you describe the team's priorities and goals for the next year, and how this role fits into that?
  • How does this role collaborate with other teams and departments within the college?
  • What are the most significant challenges facing the college's marketing and communications efforts, and how can this role help address them?
  • What opportunities are there for professional development and growth within this role and the team?
  • How does the team measure success, and what key performance indicators (KPIs) will be used to evaluate this role's performance?

ASSUMPTION: Key questions to ask during the interview may vary depending on the individual's career goals, the team's needs, and the college's priorities.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant experience and skills
  • Prepare a portfolio or samples of your work, if applicable
  • Follow up with the hiring manager or the human resources department one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.