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Business Analyst (Marketing/ Customer)

Burberry
Full-time
On-site
London, London, City of, United Kingdom
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: Business Analyst (Marketing/Customer)

πŸ”Ή Company: Burberry

πŸ”Ή Location: London

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: IT, Digital

πŸ”Ή Date Posted: 2025-07-03

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Working across multiple Customer projects to bridge the gap between business needs and technical requirements
  • Collaborating with business experts and technology teams to identify and implement solutions
  • Working at varying levels of detail, from high-level discussions to capturing detailed requirements
  • Communicating requirements to stakeholders and development teams
  • Upholding enterprise data and information principles in solution development

ASSUMPTION: This role requires a strong understanding of both business and technical aspects, with the ability to communicate effectively between the two. The ideal candidate will be comfortable working in a dynamic, cross-functional environment.

πŸ“‹ Key Responsibilities

βœ… Prepare and facilitate workshops, including assimilating existing process content, identifying knowledge gaps, setting up agendas, and creating materials

βœ… Identify participants/stakeholders and document user stories and requirements

βœ… Collaborate with business stakeholders to understand and visualize process changes

βœ… Communicate requirements to enterprise data and information leads, solution leads, and development teams

βœ… Write test scripts, log issues for development teams, and triage issues

βœ… Maintain and govern consistent Business Analysis methodology and ways of working

βœ… Transfer knowledge to BAU owners at the close of projects

ASSUMPTION: This role involves a mix of strategic and tactical responsibilities, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Computer Science, or a related discipline)

Experience: 2-5 years of experience in business systems analysis and related product merchandising experience

Required Skills:

  • Excellent communication skills in both technical and business settings
  • Self-motivated, creative, and passionate
  • Self-directed and independent worker with the ability to lead cross-functional and cross-organizational projects
  • Knowledge of retail processes and systems
  • Experience using or implementing product development processes using technology and reporting
  • Ability to clearly demonstrate delivering artefacts for each project phase and link business value created with process and system improvement
  • Experience using JIRA and Confluence
  • Basic knowledge of Excel

Preferred Skills:

  • Experience working in the luxury fashion industry
  • Familiarity with agile methodologies

ASSUMPTION: Candidates with experience in luxury fashion or relevant industry-specific knowledge may have an advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: Β£35,000 - Β£45,000 per annum (based on industry standards for a Business Analyst role with 2-5 years of experience in the UK)

Benefits:

  • Competitive benefits package
  • Generous employee discount on Burberry products
  • Opportunities for professional development and growth

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Burberry operates in the luxury fashion industry, with a strong focus on innovation, craftsmanship, and timeless design.

Company Size: Burberry is a large organization with over 10,000 employees globally, offering a range of career opportunities and resources for professional development.

Founded: 1856, in London, UK

Company Description:

  • Burberry is a global luxury fashion brand with a rich British heritage, founded on the innovative rain-ready fabric gabardine
  • The company is committed to unlocking the power of imagination to push boundaries and open new possibilities for its people, customers, and communities
  • Burberry is dedicated to creating the next generation of sustainable luxury and fostering an inclusive culture where differences are valued and embraced

Company Specialties:

  • Luxury fashion design and manufacturing
  • Digital and marketing strategies
  • Retail and supply chain management
  • Information technology and data management

Company Website: burberrycareers.com

ASSUMPTION: Burberry's commitment to sustainability and inclusivity may attract candidates who align with these values.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the organization

Reporting Structure: This role reports directly to the Head of Business Analysis within the Customer domain

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

  • Progression to senior or management roles within the Business Analysis function
  • Expansion into related fields, such as project management or data analysis
  • Opportunities to work on diverse projects across different business domains

ASSUMPTION: Burberry's large size and diverse business domains offer numerous growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with a mix of open-plan and private offices

Office Location(s): Horseferry House, Horseferry Road, London, SW1P 2AW, GB

Geographic Context:

  • London is a vibrant, multicultural city with a thriving fashion industry
  • The office is located in Westminster, close to the River Thames and numerous amenities
  • The area is well-connected by public transportation, with easy access to tube and bus stations

Work Schedule: Full-time, with flexibility for project needs and potential overtime during peak periods

ASSUMPTION: The central London location and vibrant work environment may appeal to candidates who enjoy working in a dynamic, urban setting.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening with the hiring manager
  • On-site interview with the hiring manager and a panel of stakeholders
  • Final interview with the Head of Business Analysis

Key Assessment Areas:

  • Technical skills and experience in business analysis
  • Communication and interpersonal skills
  • Problem-solving and analytical thinking
  • Cultural fit and alignment with Burberry's values

Application Tips:

  • Tailor your resume to highlight relevant skills and experience for this role
  • Prepare for behavioral and situational interview questions, focusing on your problem-solving abilities and experience with cross-functional projects
  • Research Burberry's company culture and values to demonstrate your alignment and enthusiasm for the role

ATS Keywords: Business Analysis, Product Merchandising, Retail Processes, Technology Implementation, Reporting, Workshop Facilitation, User Stories, Requirements Documentation, Testing, JIRA, Confluence, Excel

ASSUMPTION: Burberry's recruitment process may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • JIRA
  • Confluence
  • Excel
  • Various business intelligence and data visualization tools

ASSUMPTION: The specific tools and technologies used may vary depending on the projects the Business Analyst is working on.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Craftsmanship
  • Timelessness
  • Inclusivity
  • Sustainability

Work Style:

  • Collaborative and cross-functional
  • Dynamic and fast-paced
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional environment?
  • Are you passionate about driving innovation and pushing boundaries?
  • Do you embrace a growth mindset and continuously seek opportunities to learn and improve?

ASSUMPTION: Candidates who align with Burberry's values and work style will likely be a strong fit for this role and the organization.

⚠️ Potential Challenges

  • Managing multiple projects simultaneously, with varying priorities and deadlines
  • Working with stakeholders who have diverse backgrounds and perspectives
  • Keeping up with the fast-paced nature of the luxury fashion industry
  • Adapting to changes in project scope or priorities

ASSUMPTION: The dynamic nature of the role and the fast-paced industry may present challenges, but also offers opportunities for growth and learning.

πŸ“ˆ Similar Roles Comparison

  • Compared to other Business Analyst roles, this position places a strong emphasis on cross-functional collaboration and working with diverse stakeholders
  • In the luxury fashion industry, there may be a greater focus on brand heritage and craftsmanship, as well as a faster pace of change
  • Career progression in this role may involve expanding into related fields, such as project management or data analysis, rather than moving into a more senior Business Analyst role

ASSUMPTION: Candidates should consider the unique aspects of this role and the luxury fashion industry when comparing it to other Business Analyst positions.

πŸ“ Sample Projects

  • Developing a new customer-facing application to improve the online shopping experience
  • Streamlining the product merchandising process to increase efficiency and accuracy
  • Implementing a new data analytics platform to enhance business intelligence and decision-making

ASSUMPTION: The specific projects the Business Analyst works on may vary depending on the organization's priorities and the evolving needs of the business.

❓ Key Questions to Ask During Interview

  • Can you describe the typical project lifecycle for a Business Analyst in this role?
  • How does this role collaborate with other teams and functions within the organization?
  • What opportunities are there for professional development and growth within this role?
  • How does Burberry support work-life balance for its employees?
  • Can you provide an example of a recent project that this role has worked on, and what the outcome was?

ASSUMPTION: Candidates should use the interview to gain a deeper understanding of the role, the team, and the organization, as well as to demonstrate their fit for the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Burberry Careers website
  • Tailor your resume to highlight your relevant skills and experience, using the ATS keywords provided
  • Prepare for the interview by researching Burberry's company culture and values, and practicing your responses to behavioral and situational interview questions
  • Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.