📌 Core Information
🔹 Job Title: Sr Marketing Performance Analyst
🔹 Company: Despegar
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full Time, Hybrid (2 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Mexico City or Cancun)
🚀 Job Overview
Key aspects of this role include:
- Coordinating email and push notification campaigns with the Brand team
- Participating in cross-functional projects to drive new initiatives
- Designing and executing A/B tests to optimize campaign performance
- Analyzing campaign data using SQL to derive insights and propose improvements
- Managing CRM platforms to enhance segmentation and personalization
ASSUMPTION: This role requires a strong focus on data analysis and collaboration with multiple teams to drive marketing effectiveness.
📋 Key Responsibilities
✅ Coordinate email and push notification campaigns with the Brand team, ensuring effective communication and alignment with brand strategies
✅ Participate in cross-functional teams to develop and execute new projects and campaigns
✅ Design and execute A/B tests to optimize campaign performance and improve user engagement
✅ Analyze campaign data using SQL to identify trends, measure performance, and propose data-driven optimizations
✅ Manage and optimize the use of CRM platforms (e.g., Salesforce, Insider, Grace) to enhance segmentation and personalization
✅ Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and drive continuous improvement
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Industrial Engineering, Economics, Business Administration, or related fields
Experience: 2-5 years of experience in marketing, data analysis, or a related field
Required Skills:
- Proficient in SQL for data analysis and interpretation
- Strong communication and collaboration skills
- Excellent organizational skills and attention to detail
- Ability to work in a dynamic, fast-paced environment
- Fluency in Spanish (English proficiency is a plus)
- Advanced Excel skills
Preferred Skills:
- Experience with CRM platforms (e.g., Salesforce, Insider, Grace)
- Knowledge of A/B testing and optimization techniques
- Familiarity with the travel industry
ASSUMPTION: Candidates with a strong analytical mindset, solid communication skills, and experience working with data will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: MXN 80,000 - 120,000 per month (Based on experience and market standards for mid-senior level marketing roles in Mexico City)
Benefits:
- 90 days of work-from-anywhere policy
- Performance-based bonuses
- Health insurance (gastos médicos mayores y menores)
- Grocery vouchers (vales de despensa)
- Savings fund (fondo de ahorro)
- Hybrid work scheme (2 days in the office per week)
- Exclusive discounts on Despegar products and more
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: The salary range is estimated based on market standards for mid-senior level marketing roles in Mexico City, considering the candidate's experience and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Despegar operates in the competitive travel technology sector, focusing on online travel agencies, metasearch engines, and travel e-commerce platforms. The global online travel market is expected to grow at a CAGR of 8.1% from 2021 to 2028, reaching USD 1,276.2 billion by 2028.
Company Size: Despegar is a mid-sized company with 1,001-5,000 employees, providing a supportive and collaborative work environment that encourages professional growth.
Founded: Despegar was founded in 1999 and has since grown to become the leading travel technology company in Latin America, with a presence in 19 countries and 9 brands.
Company Description:
- Despegar is committed to technological development and creating enriching travel experiences
- The company offers a comprehensive catalog of travel services, including flights, accommodations, car rentals, destination services, and more
- Despegar collaborates with 238 airlines, 1.4 million accommodations, 1,260 car rental agencies, and over 800 destination service providers to ensure complete and reliable travel packages
Company Specialties:
- Travel technology
- IT and software development
- Machine learning and artificial intelligence
- Internet and e-commerce
- Data science
Company Website: https://www.despegar.com
ASSUMPTION: Despegar's focus on technology and data-driven decision-making creates an environment that values analytical skills and continuous learning.
📊 Role Analysis
Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the marketing department and the broader organization.
Reporting Structure: The Sr Marketing Performance Analyst will report directly to the Marketing Manager and collaborate with cross-functional teams, including Brand, Commercial, and CRM.
Work Arrangement: This is a hybrid role, with 2 days in the office (Mexico City or Cancun) and up to 3 days working remotely.
Growth Opportunities:
- Advancement to a marketing management or leadership role within the organization
- Expansion of responsibilities to cover additional regions or brands
- Development of specialized skills in data analysis, marketing strategy, or campaign management
ASSUMPTION: Despegar's commitment to employee development and growth creates opportunities for professionals to expand their skills and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Despegar's offices are modern, collaborative workspaces designed to foster creativity and productivity.
Office Location(s): Mexico City and Cancun
Geographic Context:
- Mexico City is the capital and most populous city in Mexico, offering a vibrant cultural scene, diverse neighborhoods, and numerous entertainment options
- Cancun is a coastal city in the Mexican state of Quintana Roo, known for its white-sand beaches, turquoise waters, and bustling tourism industry
- Both locations offer a mix of urban and natural environments, providing employees with a variety of lifestyle options
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely 3 days a week
ASSUMPTION: Despegar's hybrid work arrangement allows employees to balance their professional and personal lives more effectively, promoting work-life balance and employee satisfaction.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the Marketing Manager or a senior team member
- Final interview with the Marketing Director or another senior stakeholder
Key Assessment Areas:
- Data analysis and interpretation skills
- Communication and collaboration abilities
- Problem-solving and critical thinking
- Adaptability and cultural fit
Application Tips:
- Highlight relevant experience and achievements in data analysis and marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and cultural fit
ATS Keywords: Marketing performance, CRM, A/B testing, SQL, data analysis, campaign optimization, cross-functional collaboration, brand alignment
ASSUMPTION: Despegar's interview process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a dynamic, collaborative environment.
🛠️ Tools & Technologies
- CRM platforms: Salesforce, Insider, Grace
- Data analysis tools: SQL, Excel
- Marketing automation tools: Email marketing platforms, push notification software
- Project management tools: Asana, Trello, or similar
ASSUMPTION: Despegar uses industry-standard tools and technologies to streamline marketing processes and enhance campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer-centric approach
- Integrity and accountability
- Diversity, equity, and inclusion
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
- Results-oriented and focused on continuous improvement
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in data analysis and marketing?
- Can you describe a time when you had to collaborate with multiple teams to achieve a common goal? What was the outcome?
- How do you approach A/B testing and optimization to improve campaign performance?
ASSUMPTION: Despegar values employees who are passionate about learning, collaborative, and results-driven, with a strong commitment to continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously
- Keeping up with the fast-paced and dynamic nature of the travel industry
- Adapting to changes in marketing strategies and priorities
- Balancing the need for data-driven decision-making with the need for quick and effective campaign execution
ASSUMPTION: Despegar's fast-paced and dynamic environment may present challenges, but also offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- This role differs from other marketing performance analyst positions in its focus on CRM and cross-functional collaboration to drive brand alignment and campaign effectiveness
- Despegar's mid-sized company structure offers a more collaborative and supportive work environment compared to larger enterprises, while still providing opportunities for professional growth and development
- Career paths for this role may include advancement to marketing management or leadership positions within the organization, or expansion of responsibilities to cover additional regions or brands
ASSUMPTION: This role offers a unique blend of data analysis, marketing strategy, and cross-functional collaboration, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing A/B tests to optimize email open rates and click-through rates for a major marketing campaign
- Analyzing campaign data to identify trends and propose data-driven optimizations for push notification campaigns
- Managing CRM platforms to enhance segmentation and personalization, leading to improved campaign performance and increased customer engagement
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the Sr Marketing Performance Analyst role at Despegar.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign lifecycle and how this role contributes to its success?
- How does Despegar approach cross-functional collaboration, and what are the expectations for this role in that context?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- How does Despegar support the professional development and growth of its employees, particularly in the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how does this role contribute to their tracking and optimization?
ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for the required qualifications
- Prepare for the interview by researching Despegar's company culture, values, and recent projects or campaigns
- Follow up with the hiring manager or HR representative within 48 hours after the interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
