Business/Data Analyst - Wix Marketing

📌 Core Information

🔹 Job Title: Business/Data Analyst - Wix Marketing

🔹 Company: Wix

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Transforming raw data into actionable insights to drive marketing strategies and fuel growth
• Collaborating cross-functionally to understand business needs and translate them into data solutions
• Conducting funnel and behavioral analyses, and extracting actionable insights to enhance user journeys
• Designing and executing A/B tests, evaluating results, and providing insights for ongoing optimization
• Building automated tools and dashboards to empower stakeholders with accessible and actionable data

ASSUMPTION: This role requires a strong analytical mindset, technical skills, and the ability to work effectively with various teams to drive data-informed decisions.

📋 Key Responsibilities

✅ Own the design of data models that transform raw data into actionable insights, and define their strategic use to inform decisions that fuel growth and optimize marketing strategies

✅ Leverage technical skills to work with vast amounts of data, establish measurement frameworks, and analyze results to align activities with north star objectives and identify areas for growth

✅ Conduct funnel and behavioral analyses, research key metrics, and extract actionable insights to enhance user journeys and uncover new opportunities

✅ Collaborate with teams across Marketing and Wix to understand business needs, translate them into data solutions, and align efforts with strategic goals

✅ Create and execute A/B tests, evaluate results with statistical rigor, and provide deeper insights from detailed analysis to inform ongoing optimization

✅ Build automated tools, design dashboards, and empower stakeholders to track and understand key metrics, making data both accessible and actionable for strategic decision-making

ASSUMPTION: This role requires a balance of technical skills, analytical thinking, and strong communication skills to work effectively with both technical and non-technical stakeholders.

🎯 Required Qualifications

Education: Education in a field emphasizing quantitative analysis (such as industrial engineering, finance, statistics, or economics)

Experience: 2+ years of experience in quantitative analysis on large data sets (preferably from an online company)

Required Skills:

• Excellent analytical, visualization, and presentation skills
• Independent, fast learner with the ability to prioritize in a fast-paced environment
• Professional proficiency in English with great communication skills, both spoken and written
• Hands-on experience in SQL and/or Python and data visualization tools such as Tableau and Power BI, or experience with coding languages and a good understanding of relational databases

Preferred Skills:

• Experience with A/B testing and statistical analysis
• Knowledge of the marketing funnel and user journey analysis

ASSUMPTION: Candidates with a strong educational background in quantitative analysis and relevant work experience will be most successful in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₪25,000 - ₪40,000 per month, based on industry standards for mid-level data analysts in Tel Aviv. This range may vary depending on the candidate's experience and qualifications.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company matching
• Generous vacation and sick leave policy
• Paid parental leave
• Employee discounts on Wix products and services

Working Hours: Full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Wix operates in the competitive web development and digital marketing industries, offering a comprehensive platform for users to create and manage their online presence.

Company Size: Wix is a large company with over 5,500 employees worldwide, providing ample opportunities for collaboration and growth.

Founded: Wix was founded in 2006 and has since grown to serve over 243 million users and their visitors worldwide.

Company Description:

• Wix makes it possible for anyone to succeed online by offering a powerful, user-friendly platform for creating and managing websites and online businesses.
• The company's global user base, open SDK, and unparalleled design capabilities create a unique ecosystem that supports the growth of online professionals and businesses.
• Wix is committed to becoming the main engine of the Internet and creating a more open web for all.

Company Specialties:

• Free Website Builder
• Web Design
• Mobile Websites
• HTML5 Websites
• Web Apps
• Create a Website
• Website Templates
• Domain Registration
• Business Website
• Personal Website
• Free Blog

Company Website: http://www.Wix.com

ASSUMPTION: Wix's large user base and global presence provide ample opportunities for data analysis and growth optimization in the marketing department.

📊 Role Analysis

Career Level: This role is suited for mid-level data analysts with 2-5 years of experience in quantitative analysis on large data sets, preferably from an online company.

Reporting Structure: The Business/Data Analyst will report directly to the Marketing Guild and collaborate with various teams across Marketing and Wix to understand business needs and translate them into data solutions.

Work Arrangement: This is an on-site position, with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday) and the possibility of occasional remote work.

Growth Opportunities:

• Advancement to senior roles within the Marketing Guild or other departments at Wix
• Expanding technical and analytical skills through hands-on experience and training opportunities
• Gaining exposure to various aspects of the business and contributing to strategic decision-making

ASSUMPTION: This role offers significant growth potential for candidates looking to expand their skills and make a meaningful impact on Wix's marketing strategies.

🌍 Location & Work Environment

Office Type: Wix's headquarters is located in Tel Aviv, with a modern, collaborative work environment that fosters innovation and creativity.

Office Location(s): 40 Namal Tel-Aviv st., Tel Aviv, IL

Geographic Context:

• Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
• The city offers a mix of urban and beachside living, with a wide range of cultural attractions, restaurants, and nightlife.
• Tel Aviv is well-connected by public transportation, making it easy to commute to and from the office.

Work Schedule: Full-time position with standard office hours (8:00 AM - 5:00 PM, Sunday - Thursday), with the possibility of occasional remote work.

ASSUMPTION: Working in Tel Aviv offers a dynamic and innovative environment for data analysts, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• On-site interview with the marketing team, including data analysis exercises and case studies
• Final interview with the marketing director

Key Assessment Areas:

• Analytical and problem-solving skills
• Technical proficiency in SQL, Python, and data visualization tools
• Communication and presentation skills
• Ability to work effectively with cross-functional teams

Application Tips:

• Tailor your resume to highlight relevant experience in quantitative analysis and data-driven decision-making.
• Prepare a cover letter that demonstrates your understanding of Wix's business and your enthusiasm for the role.
• Be ready to discuss your approach to data analysis, problem-solving, and collaboration during the interview process.

ATS Keywords: Data Analysis, SQL, Python, Data Visualization, A/B Testing, Statistical Analysis, Collaboration, Communication, Problem Solving, Quantitative Analysis, Dashboard Design, User Journey Analysis, Measurement Frameworks, Behavioral Analysis, Growth Optimization, Presentation Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's analytical skills, technical proficiency, and ability to work effectively with cross-functional teams.

🛠️ Tools & Technologies

• SQL
• Python
• Tableau
• Power BI
• Google Analytics
• Excel

ASSUMPTION: Candidates should have hands-on experience with SQL and/or Python, as well as proficiency in data visualization tools such as Tableau and Power BI.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Collaboration
• Customer Focus
• Excellence

Work Style:

• Fast-paced and dynamic environment
• Collaborative and cross-functional teams
• Focus on data-driven decision-making and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable working with large data sets and using data visualization tools to communicate insights effectively?
• Do you have a strong analytical mindset and a passion for driving data-informed decisions?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong analytical mindset will be well-suited to Wix's company culture and work style.

⚠️ Potential Challenges

• Managing and analyzing large data sets efficiently and accurately
• Balancing the need for quick decision-making with the requirement for thorough analysis
• Effectively communicating complex data insights to non-technical stakeholders
• Keeping up with the fast-paced and ever-changing digital marketing landscape

ASSUMPTION: Candidates should be prepared to tackle these challenges head-on and demonstrate their ability to thrive in a dynamic and demanding work environment.

📈 Similar Roles Comparison

• This role is similar to a Data Analyst or Business Analyst position in other companies, but with a specific focus on driving marketing strategies and growth within Wix's Marketing Guild.
• Compared to other data analyst roles, this position offers a unique opportunity to work with a large, global user base and contribute to the strategic direction of a successful and innovative company.
• Career progression in this role could lead to senior data analyst or data science positions within Wix or other organizations.

ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to similar positions in other companies when evaluating their career goals and aspirations.

📝 Sample Projects

• Analyzing user funnel data to identify bottlenecks and optimize conversion rates
• Conducting A/B tests to evaluate the impact of marketing campaigns and website design changes on user engagement and revenue
• Developing and maintaining dashboards to track key performance indicators (KPIs) and enable data-driven decision-making

ASSUMPTION: These sample projects illustrate the types of data analysis and visualization tasks that the Business/Data Analyst will be responsible for in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure within the Marketing Guild and how this role fits into the organization?
• How does Wix approach data governance and data quality management?
• What are the most pressing challenges facing the Marketing Guild, and how can this role contribute to addressing them?
• What opportunities are there for professional development and growth within the Marketing Guild or other departments at Wix?
• How does Wix support work-life balance for its employees?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, as well as to demonstrate their interest in and enthusiasm for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant experience in quantitative analysis and data-driven decision-making.
• Prepare a cover letter that demonstrates your understanding of Wix's business and your enthusiasm for the role.
• Be ready to discuss your approach to data analysis, problem-solving, and collaboration during the interview process.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.