📌 Core Information
🔹 Job Title: Business Development Representative – Demand Generation
🔹 Company: Very Good Ventures
🔹 Location: United States, Remote
🔹 Job Type: Full-Time
🔹 Category: Business Development
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through outbound campaign design, execution, and optimization
- Sourcing qualified pipeline through modern prospecting tools and data-enriched workflows
- Playing a key role in refining and scaling VGV’s outbound strategy
- Collaborating with BD Executives and marketing to align outreach efforts with strategic initiatives
ASSUMPTION: This role requires strong communication skills, attention to detail, and familiarity with prospecting tools to succeed in driving pipeline growth and contributing to a high-performing business development team.
📋 Key Responsibilities
✅ Build targeted prospect lists using tools like Clay and LinkedIn Sales Navigator
✅ Execute multi-step outbound campaigns using Apollo, tightly integrated with HubSpot CRM
✅ Write and refine personalized messaging across email, LinkedIn, and other channels
✅ Run A/B tests to optimize outreach performance and improve conversion rates
✅ Monitor campaign analytics and iterate on outreach tactics based on results
✅ Maintain CRM hygiene, document pipeline activity, and report on performance
✅ Contribute to sales collateral, outreach templates, and internal playbooks
ASSUMPTION: Success in this role requires a data-driven approach, continuous learning, and strong collaboration skills to effectively manage pipeline and contribute to the company's growth.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 2-5 years of experience in a BDR, SDR, or demand generation role, ideally in a professional services, tech consulting, or agency environment
Required Skills:
- Hands-on experience with Clay, Apollo, HubSpot, and/or LinkedIn Sales Navigator
- Strong communication skills and attention to detail in outbound messaging
- Demonstrated success in booking meetings and influencing pipeline growth
- Comfortable running tests, learning from data, and iterating quickly
- Highly collaborative and self-motivated; comfortable working in a remote-first, fast-moving environment
- Familiarity with B2B sales cycles and solution-based selling
Preferred Skills:
- Experience building outbound campaigns that influenced or sourced $1M+ in pipeline
- Prior experience in Flutter, digital product, or AI/ML environments
- Experience working closely with Marketing or GTM teams to align messaging and segmentation strategies
- Project management, sales operations, or HubSpot workflow automation experience
ASSUMPTION: Candidates with experience in relevant industries and tools, as well as a proven track record of driving pipeline growth, will be strong contenders for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (USD) + uncapped commission plan
Benefits:
- Subsidized health, dental, and vision coverage
- Flexible PTO and company holidays
- 401k retirement savings plan with matching employer contribution
- 12-16 weeks of universal fully paid family leave
- HSA with employer contribution for those on a high deductible plan
- Potential to earn equity in an early-stage high-growth company
- Working with a talented, global team on cutting-edge projects with well-known clients
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual compensation may vary depending on various factors such as location, experience, knowledge, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, with a focus on Flutter app development and digital product management
Company Size: 51-200 employees, which offers a balance between a startup-like environment and the resources of a mid-sized company
Founded: 2018, with a mission to lead influential companies through new digital frontiers and improve the relationship between technology and those that create, manage, and experience it
Company Description:
- Works with prominent clients such as Toyota, Google, Dow Jones, JSX, Betterment, and Norwegian Cruise Lines
- Focuses on delivering elegant solutions using disruptive technologies
- Cultivates a culture of excellence, collaboration, humility, and openness, with a strong emphasis on having a good time while doing good work
Company Specialties:
- Mobile app development (Flutter, Dart)
- Design and user experience
- Technology consulting
- Product management and development
- Digital technology solutions
Company Website: verygood.ventures
ASSUMPTION: Very Good Ventures' focus on Flutter app development and digital product management positions it as a leader in the market, offering opportunities for growth and innovation in the tech industry.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the business development team and the company as a whole
Reporting Structure: This role reports directly to the Business Development Manager and collaborates closely with BD Executives, marketing, and other internal teams
Work Arrangement: Remote OK, with flexibility for remote work and the opportunity to work with a global team
Growth Opportunities:
- Progression to a Business Development Executive or similar role within the business development team
- Expansion into other areas of the company, such as project management, sales operations, or marketing
- Potential to earn equity in an early-stage, high-growth company
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally, contributing to the company's success while developing their own skills and career.
🌍 Location & Work Environment
Office Type: Remote-first, with the opportunity to work from home or a co-working space
Office Location(s): New York, NY, and Evanston, IL, with the flexibility to work remotely from anywhere in the United States
Geographic Context:
- The United States offers a diverse range of industries, cultures, and opportunities for growth and innovation
- Remote work allows for greater flexibility and work-life balance
- The company's global presence provides exposure to international markets and perspectives
Work Schedule: Full-time, with the flexibility to manage your own schedule and work hours
ASSUMPTION: The remote work arrangement and flexible schedule offer candidates the opportunity to balance their personal and professional lives while working with a global team on cutting-edge projects.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- Behavioral and situational interview to evaluate problem-solving skills and experience with outbound campaigns
- Final interview with the hiring manager or a panel to discuss the role's fit with the candidate's career goals and expectations
Key Assessment Areas:
- Communication skills and outbound messaging
- Experience with prospecting tools and campaign optimization
- Data-driven approach and analytical skills
- Collaboration and teamwork
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of the company's mission and values in your application materials
- Prepare examples of successful outbound campaigns and their results to discuss during the interview
ATS Keywords: Business Development, Demand Generation, Outbound Campaigns, Lead Generation, CRM Management, Prospecting Tools, A/B Testing, Email Marketing, LinkedIn Outreach, Market Research, Solution-Based Selling
ASSUMPTION: The application process for this role is designed to assess the candidate's communication skills, experience with outbound campaigns, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Clay
- Apollo
- HubSpot
- LinkedIn Sales Navigator
- CRM software
- Project management tools
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to build targeted prospect lists, execute outbound campaigns, and manage pipeline.
👔 Cultural Fit Considerations
Company Values:
- Do our best, professional work
- Be collaborative partners
- Scale with standards
- Always be growing
- Be very good
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Continuously learning and improving
Self-Assessment Questions:
- How do you approach personal and professional growth, and how does this role align with your long-term career goals?
- Describe a time when you had to adapt your communication style to reach a specific audience. How did you approach this, and what was the outcome?
- How do you prioritize and manage your time and workload in a remote work environment?
ASSUMPTION: Candidates who align with Very Good Ventures' company values and work style will be well-suited to this role and the company's culture.
⚠️ Potential Challenges
- Managing a high volume of outbound campaigns and maintaining a strong response rate
- Keeping up with industry trends and best practices in demand generation
- Balancing the need for personalization in outbound messaging with the efficiency required to manage a large pipeline
- Adapting to a remote work environment and maintaining productivity and focus
ASSUMPTION: These challenges can be overcome with strong communication skills, a data-driven approach, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on outbound campaign design and execution than inbound lead qualification, compared to a typical SDR role
- Unlike traditional BDR roles, this position requires a strong focus on data analysis and A/B testing to optimize outreach performance
- Career progression in this role may involve moving into a Business Development Executive or similar role, rather than transitioning into an account management or customer success function
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in the industry can help candidates determine if this opportunity aligns with their career goals and expectations.
📝 Sample Projects
- Designing and executing an outbound campaign that generates a 20% response rate and influences $500,000 in pipeline
- Conducting market research to identify new verticals for VGV's outbound strategy and developing targeted messaging for each segment
- Optimizing an existing outbound campaign using A/B testing to improve conversion rates by 15% and drive an additional $250,000 in pipeline
ASSUMPTION: These sample projects illustrate the types of initiatives candidates can expect to work on in this role, focusing on outbound campaign design, execution, and optimization.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall business development strategy for the company, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its business development team members?
- What are the most challenging aspects of working in a remote-first environment, and how does the company address these challenges?
- How does the company measure the success of its outbound campaigns, and what key performance indicators (KPIs) should I focus on to drive results?
ASSUMPTION: Asking these questions can help candidates better understand the role's expectations, the company's culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful outbound campaigns and their results to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
