Business Manager, Digital Sales & Acquisition

📌 Core Information

🔹 Job Title: Business Manager, Digital Sales & Acquisition

🔹 Company: Ecobank Graduate

🔹 Location: Nigeria

🔹 Job Type: Full time

🔹 Category: Financial Services

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving digital product sales and adoption for new customers
• Developing and executing a digital go-to-market strategy
• Ensuring a unique customer experience through digital channels
• Optimizing operational performance and maintaining high ethical standards
• Leading and motivating a team to achieve volume, value, and revenue goals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital sales and customer experience.

📋 Key Responsibilities

✅ Drive the sale of digital products and enhance digital channel adoption for new customers

✅ Develop and execute a digital go-to-market strategy for last-mile delivery of products and services

✅ Ensure profitability and optimize Average Revenue Per User (ARPU) on digital transactions

✅ Collaborate with in-country stakeholders to drive onboarding, adoption, and overall digital penetration

✅ Lead strategic initiatives to create business growth and position digital platforms as the choice for mass affluent customers

✅ Drive new-to-bank onboarding, digital activations, liability generation, and deepening of client relationships through digital channels

✅ Generate revenue through cross-selling opportunities

✅ Promote high ethical and integrity standards and establish a culture of controls within the bank

✅ Maintain a realistic capacity plan and team structure to motivate and lead the team to achieve volume, value, and revenue goals

✅ Conduct regular performance reviews and build a healthy talent pipeline

✅ Encourage a congenial working environment and establish a culture of sales and product management excellence on the team

✅ Build capacity of the team through coaching and structured training, particularly on selling skills, product knowledge, and digital distribution

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring a versatile and adaptable candidate.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field (MBA preferred)

Experience: 5-10 years of experience in digital sales, marketing, or a related field, with at least 3 years in a management role

Required Skills:

• Proven track record in digital sales and marketing
• Strong leadership and team management skills
• Excellent strategic planning and execution abilities
• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills
• Fluency in English (both written and spoken)

Preferred Skills:

• Experience in the financial services industry
• Familiarity with digital banking platforms and products
• Knowledge of the Nigerian market and customer base

ASSUMPTION: Candidates with experience in digital sales, marketing, or a related field, along with strong leadership skills and a strategic mindset, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₦15,000,000 and ₦25,000,000 per annum, based on industry standards for a mid-level management role in the financial services sector in Nigeria. This estimate takes into account the candidate's experience level, the role's responsibilities, and the company's size.

Benefits:

• Health insurance
• Retirement benefits
• Performance-based bonuses
• Opportunities for professional development and career growth

Working Hours: Full-time, with standard banking hours (Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break). Occasional work on weekends may be required to meet business needs.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Ecobank operates in the competitive financial services industry, with a focus on banking and financial services. The Nigerian market is one of the largest and most dynamic in Africa, with significant opportunities for growth and innovation.

Company Size: Ecobank is a large organization with over 1,000 employees, providing a structured and established work environment with ample opportunities for career growth and development.

Founded: Ecobank was founded in 1989 and has since grown to become one of the leading banks in Nigeria, with a strong presence in the country and across Africa.

Company Description:

• Ecobank is a pan-African bank with a strong presence in Nigeria, offering a wide range of banking and financial services to both individual and corporate customers
• The bank is committed to driving financial inclusion and empowering customers through innovative digital solutions
• Ecobank is known for its strong corporate governance, ethical standards, and commitment to sustainability

Company Specialties:

• Retail banking
• Corporate and investment banking
• Digital banking and financial technology
• Financial inclusion and community development

Company Website: https://www.ecobank.com/

ASSUMPTION: Ecobank's large size and established presence in the market provide a stable and secure work environment, with ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of Digital Sales & Acquisition or a similar senior role.

Reporting Structure: The Business Manager, Digital Sales & Acquisition will oversee a team of digital sales and marketing professionals, responsible for driving digital product sales and adoption.

Work Arrangement: This role is on-site, with a requirement to work from Ecobank's offices in Nigeria. Occasional travel may be required to attend meetings, conferences, or to visit other Ecobank locations.

Growth Opportunities:

• Advancement to a senior management role within the digital sales and marketing department
• Opportunities to lead strategic projects or initiatives that drive business growth and innovation
• Potential to expand into other areas of the business, such as corporate banking or financial technology

ASSUMPTION: This role offers significant opportunities for career growth and development within Ecobank's digital sales and marketing department, as well as across the broader organization.

🌍 Location & Work Environment

Office Type: Ecobank's offices are modern and well-equipped, providing a professional and collaborative work environment.

Office Location(s): The Business Manager, Digital Sales & Acquisition role is based in Nigeria, with a focus on Ecobank's offices in Lagos and other major cities.

Geographic Context:

• Nigeria is the most populous country in Africa, with a rapidly growing economy and a large and dynamic financial services sector
• The Nigerian market offers significant opportunities for digital innovation and growth in the banking and financial services industry
• Lagos, in particular, is a major commercial hub and a key market for Ecobank's digital sales and marketing efforts

Work Schedule: The work schedule for this role is Monday-Friday, with standard banking hours (8:00 AM - 5:00 PM) and a one-hour lunch break. Occasional work on weekends may be required to meet business needs.

ASSUMPTION: The work environment at Ecobank is professional and collaborative, with a strong focus on driving business growth and innovation through digital sales and marketing.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening interview
• In-person or video interview with the hiring manager and/or other senior team members
• Final interview with the Head of Digital Sales & Acquisition or a similar senior role
• Background check and offer extension

Key Assessment Areas:

• Digital sales and marketing expertise
• Leadership and team management skills
• Strategic planning and execution abilities
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with Ecobank's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving abilities
• Research Ecobank's digital sales and marketing strategies and be prepared to discuss how you can contribute to their continued success
• Demonstrate your understanding of the Nigerian market and customer base, and how you can leverage this knowledge to drive digital product sales and adoption

ATS Keywords: Digital Sales, Digital Marketing, Strategic Planning, Leadership, Team Management, Financial Services, Nigeria, Banking, Customer Experience, Digital Transformation, Digital Go-to-Market, Digital Adoption

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong digital sales and marketing expertise, leadership skills, and a strategic mindset.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Microsoft Dynamics 365)
• Digital marketing platforms (e.g., Google Analytics, Facebook Ads Manager, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role are standard for digital sales and marketing professionals, with a focus on Microsoft Office Suite, CRM software, and digital marketing platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• One Team
• Excellence

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on achieving business goals
• Adaptable and open to change
• Committed to continuous learning and professional development

Self-Assessment Questions:

• How do you embody Ecobank's values in your daily work?
• Can you provide an example of a time when you drove digital product sales or adoption through a strategic and innovative approach?
• How do you balance the need for collaboration and teamwork with the need to achieve individual and team goals?

ASSUMPTION: Ecobank values candidates who are customer-focused, innovative, and committed to working collaboratively to achieve business goals.

⚠️ Potential Challenges

• Managing a team in a dynamic and rapidly-changing digital landscape
• Balancing the need for strategic planning with the need for quick and agile execution
• Driving digital product sales and adoption in a competitive market
• Ensuring high ethical standards and maintaining a culture of controls within the bank

ASSUMPTION: The Business Manager, Digital Sales & Acquisition role presents a unique set of challenges, requiring a candidate who is adaptable, strategic, and capable of driving business growth in a dynamic and competitive market.

📈 Similar Roles Comparison

• This role is similar to a Digital Sales Manager or Digital Marketing Manager, with a focus on driving digital product sales and adoption through strategic planning and execution
• However, this role is unique in its focus on the Nigerian market and Ecobank's specific digital sales and marketing strategies
• Career progression in this role could lead to senior management positions within Ecobank's digital sales and marketing department, or other areas of the business

ASSUMPTION: While this role shares similarities with other digital sales and marketing roles, its focus on the Nigerian market and Ecobank's specific strategies make it a unique opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a digital go-to-market strategy for a new digital banking product
• Conducting market research and customer segmentation to inform digital sales and marketing strategies
• Leading a team to drive digital product sales and adoption through targeted marketing campaigns and customer engagement initiatives

ASSUMPTION: These sample projects are designed to give candidates an understanding of the types of initiatives they may be expected to lead or contribute to in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current digital sales and marketing strategies for Ecobank's digital banking products, and how this role fits into their execution?
• How does Ecobank support the professional development and career growth of its digital sales and marketing team members?
• Can you provide an example of a time when Ecobank's digital sales and marketing team faced a significant challenge, and how they overcame it?
• How does Ecobank measure the success of its digital sales and marketing initiatives, and how does this role contribute to those metrics?
• What is Ecobank's approach to digital transformation, and how does this role contribute to that effort?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and Ecobank's digital sales and marketing strategies, as well as the company's approach to professional development and career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Ecobank Careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and problem-solving abilities
• Research Ecobank's digital sales and marketing strategies and be prepared to discuss how you can contribute to their continued success
• Follow up with the Ecobank recruitment team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.