📌 Core Information
🔹 Job Title: Business Marketing Director (RWS – Pharma / Clinical / CRO exp req)
🔹 Company: IQVIA
🔹 Location: London, United Kingdom (with remote flexibility)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with occasional domestic and international travel
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategies for IQVIA’s Real World Solutions (RWS) business
- Collaborating with senior leaders and subject matter experts to align on priorities, strategies, and messaging
- Utilizing customer insights to guide marketing programming and ensure effective delivery of marketing initiatives
- Managing a team and supporting cross-functional collaboration to drive customer-centric marketing strategies
- Monitoring and analyzing data to develop business insights, implications, and recommendations for action
ASSUMPTION: This role requires a strong understanding of the life sciences industry, with a focus on pharma, clinical, and CRO sectors. The ideal candidate will have experience working in these areas and be comfortable navigating complex business environments.
📋 Key Responsibilities
✅ Serve as the Marketing partner to senior sales and operations leaders to align on priorities, strategies, and messaging
✅ Become the subject matter expert for specific business areas
✅ Utilize customer insights to guide Marketing programming
✅ Monitor and analyze internal and external data, market research, and customer insights to develop business insights, implications, and recommendations for action
✅ Develop, implement, and measure Marketing plans for assigned areas within the RWS organization
✅ Develop value propositions and messaging; support internal roll-out and ensure inclusion of messages throughout marketing material
✅ Effectively design digital campaigns to amplify messages and drive high-quality Marketing Qualified Leads
✅ Manage project budgets and contractors/vendors/agencies to deliver on-brand, high-quality deliverables at appropriate budgets
✅ Manage team members to ensure successful marketing program delivery and career growth
✅ Support and drive collaboration between Business Leaders, Inside Sales, Sales to ensure seamless implementation of customer-centric marketing strategies
✅ Collaborate with Corporate Communications and Marketing teams across IQVIA
ASSUMPTION: This role requires a high level of strategic thinking, creativity, and innovation. The ideal candidate will be comfortable working in a fast-paced, changing environment with a level of ambiguity.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communication, or business
Experience: A minimum of 10 years’ experience developing successful Marketing plans for the life sciences, with a focus on pharma, clinical, and CRO sectors
Required Skills:
- Strong digital Marketing experience with a drive to track and report ROI
- Go-to-market experience with demonstrated collaboration with sales
- Track record of event management and strategic planning
- Strong interpersonal skills and ability to gather input from business and technical subject matter experts
- Ability to build solid cross-functional relationships and work with all levels within an organization
- Self-starter with a “take charge” attitude and the ability to work with minimal direction
- Strong organizational skills and the ability to organize and manage multiple priorities
- Innovative thinker with a desire for continuous learning to grow knowledge and skills that are aligned with the evolving needs of the business
- Must be fluent in English, with excellent verbal and written communication skills
- Comfortable presenting live and remotely
Preferred Skills:
- Life sciences, CRO, or life sciences agency experience
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools, such as CRM systems, marketing automation platforms, and analytics tools, is likely required for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per annum (AI-estimated based on market research and job requirements)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time-off policies, including vacation, sick leave, and holidays
- Employee assistance program
- Tuition reimbursement and professional development opportunities
- Employee discounts and perks
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM), with occasional flexibility for meetings and events
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The actual salary may vary depending on factors such as experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: IQVIA is a leading global provider of clinical research services, commercial insights, and healthcare intelligence to the life sciences and healthcare industries. They create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide.
Company Size: 10,001+ employees (global), with a significant presence in the United Kingdom
Founded: 2016 (through the merger of IMS Health and Quintiles)
Company Description:
- IQVIA offers a broad range of solutions that harness advances in healthcare information, technology, analytics, and human ingenuity to drive healthcare forward
- The company uses a wide variety of privacy-enhancing technologies and safeguards to protect individual privacy while generating and analyzing information on a scale that helps healthcare stakeholders identify disease patterns and correlate with the precise treatment path and therapy needed for better outcomes
- IQVIA’s insights and execution capabilities help biotech, medical device, and pharmaceutical companies, medical researchers, government agencies, payers, and other healthcare stakeholders tap into a deeper understanding of diseases, human behaviors, and scientific progress, in an effort to advance healthcare
Company Specialties:
- Clinical Research Services
- Commercial Insights
- Healthcare Intelligence
- Technology Solutions
- Consulting Services
Company Website: https://www.iqvia.com/
ASSUMPTION: IQVIA is a large, global organization with a significant presence in the United Kingdom. This role may offer opportunities for international travel and collaboration with teams across the globe.
📊 Role Analysis
Career Level: Mid- to Senior-level Marketing role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Senior Vice President of Marketing for Real World Solutions and may oversee a team of marketing professionals
Work Arrangement: On-site with occasional domestic and international travel, as needed
Growth Opportunities:
- Potential for career advancement within the Marketing department or other areas of the organization
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation
- Chance to develop and refine leadership, strategic, and communication skills through collaboration with senior leaders and cross-functional teams
ASSUMPTION: This role offers a unique opportunity to work at the intersection of marketing, life sciences, and healthcare, with the potential for significant impact on patient outcomes and healthcare advancements.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): London, United Kingdom (with remote flexibility)
Geographic Context:
- London is a major global hub for the life sciences and healthcare industries, offering ample opportunities for networking, collaboration, and professional development
- The city is home to numerous pharmaceutical, biotechnology, and healthcare companies, as well as world-renowned research institutions and hospitals
- London offers a vibrant cultural scene, with a wide range of entertainment, dining, and recreational options
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:30 PM) with occasional flexibility for meetings and events
ASSUMPTION: While the role is primarily on-site, IQVIA may offer remote work options or hybrid arrangements, depending on the candidate's needs and the business requirements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth behavioral and technical interviews with hiring managers and team members
- Final interview with the Senior Vice President of Marketing for Real World Solutions
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience in the life sciences
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and presentation skills
- Cultural fit and alignment with IQVIA’s values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience in the life sciences, with a focus on pharma, clinical, and CRO sectors
- Demonstrate your understanding of IQVIA’s business and the Real World Solutions (RWS) division through your application materials
- Prepare examples of your marketing achievements and initiatives that showcase your strategic thinking, creativity, and ability to drive results
- Be ready to discuss your experience with data analysis, customer insights, and digital marketing campaigns
ATS Keywords: Marketing, Life Sciences, Pharma, Clinical, CRO, Digital Marketing, Strategic Planning, Event Management, Customer Insights, Data Analysis, Team Management, Leadership, Collaboration
ASSUMPTION: IQVIA uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is properly screened and considered for the role.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
- Customer Relationship Management (CRM) systems (e.g., Salesforce, Microsoft Dynamics 365)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: Proficiency in marketing software and tools is likely required for this role. Candidates should be prepared to demonstrate their experience with relevant platforms and technologies during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Patient Focus
- Integrity
- Innovation
- One IQVIA
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you share IQVIA’s commitment to improving patient outcomes and advancing healthcare through innovative solutions?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of ambiguity?
- Do you thrive in a collaborative, team-based work culture, and are you skilled at building and maintaining effective working relationships with diverse stakeholders?
ASSUMPTION: IQVIA is a large, global organization with a diverse workforce. Candidates should be comfortable working in a multicultural, multinational environment and be open to learning and adapting to new situations.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously in a fast-paced, changing environment
- Navigating a large, complex organization with diverse stakeholders and competing priorities
- Balancing the need for strategic, long-term planning with the demands of tactical, day-to-day execution
- Adapting to changes in the business environment, market dynamics, and customer needs
ASSUMPTION: This role requires a high degree of adaptability, resilience, and strategic thinking. Candidates should be comfortable working in a dynamic, evolving environment and be able to pivot quickly when faced with new challenges or changes in direction.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a deep understanding of the life sciences, with a focus on pharma, clinical, and CRO sectors
- While the role involves many aspects of traditional marketing, such as event management, strategic planning, and digital campaigns, it also requires a strong analytical and data-driven approach to marketing strategy and execution
- This role offers a unique opportunity to work at the intersection of marketing, life sciences, and healthcare, with the potential for significant impact on patient outcomes and healthcare advancements
ASSUMPTION: Candidates should be prepared to discuss their relevant experience in the life sciences and healthcare industries, as well as their ability to apply marketing principles and best practices to complex, data-driven environments.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new clinical trial management platform
- Conducting market research and analysis to identify trends and opportunities in the CRO sector and developing targeted marketing strategies to capitalize on these insights
- Managing a team to plan and execute a major industry conference, featuring keynote speakers, breakout sessions, and networking events
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives and responsibilities associated with this role. Candidates should be prepared to discuss their relevant experience and achievements in marketing, with a focus on the life sciences and healthcare industries.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing strategy for the Real World Solutions (RWS) division, and how this role fits into that overall plan?
- How does IQVIA support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does IQVIA foster a culture of innovation and continuous learning, and what opportunities exist for the successful candidate to contribute to these efforts?
- What are the most significant challenges facing the RWS division, and how can this role help address them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the organization, and the opportunities for growth and impact. Candidates should be prepared to ask thoughtful, insightful questions that demonstrate their interest in and understanding of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://jobs.iqvia.com/
- Tailor your resume and cover letter to highlight your relevant marketing experience in the life sciences, with a focus on pharma, clinical, and CRO sectors
- Prepare examples of your marketing achievements and initiatives that showcase your strategic thinking, creativity, and ability to drive results
- Be ready to discuss your experience with data analysis, customer insights, and digital marketing campaigns
- Follow up with the IQVIA HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
